27/01/2024
Alright..
One special thing that I always do after setting up my landing page is..
- Setting up Google Analytics tracking codes + Google Ad tag. I don't joke with this and for any of my clients that paid for it.
It's a premium service that you should be using on your landing page too because its impact on your advertising is not small.
See this..
Facebook pixel code isn't 100% effective even before iOS 14 updates and many times, there's always FALSE clicks recording or fake conversions that mark charged for.
At times, you'll see that Facebook recorded over 100 clicks or pageviews but only 2 or 3 people took the right action.
When you use traffic objective.. You're mostly bidding against yourself (more on this part later sha).
With GA, this fr@ud can easily be exposed. Google analytics will let you see numbers of people on your landing page, what they're doing and where exactly they are.
This helps you make informed advertising decision and know where to fix should your visitors are bouncing back.
You see why I said.. It's a premium service right?
Now, hold on..
When you professionally configured GA for your page, it gives you leverage to do what is known as "omnipresent advertising".
With OA, you can track and retarget to visitors who failed to take the action you want them to take.
And this is way cheaper than initial ad you set up. Also when you do this.. My way.. Your potential customers will see your ad when:
- they're on YouTube watching videos
- they're on Google play story trying to download app
- they're using any apps on their mobile phone
- they're on blogs reading posts, playing games or even news
- they're watching Netflix videos..
Hence, the name... Omnipresence Ads.
You sef see sey... O ti lo far far.. Ryt?
Try and get a well configured Google Analytics for page before you start running your ads.
Its cumbersome but very helpful even right from the point that people click on your Ads.. You can monitor them using GA.
Go and do it now
