15/08/2026
Anambra Business Community Charged To Utilize Social Media For Higher Visibility, Productivity
By Queen Anigbogu (ABS News)
Anambra business community and residents have been charged to make effective use of social media platforms to enhance the visibility and productivity of their businesses.
This was the consensus among resource persons at the Business, Balance and Beyond (B³) Summit, held in Awka, Anambra State.
The summit, convened by Dr. Ella Ezeadilieje, popularly known as Veronica’s Daughter on social media, is a free empowerment programme for entrepreneurs, business owners and professionals.
Addressing participants, Dr. Ezeadilieje said the summit focuses on wealth creation, financial strategies, as well as maintaining personal health and well-being alongside business growth.
She lamented that many residents of Anambra State are more active as consumers of social media content than as content creators.
Dr. Ezeadilieje therefore encouraged them to leverage social media to showcase their businesses, products and services, thereby increasing visibility, reaching wider markets and improving productivity.
In her presentation, Dr. Kelechi Okoro emphasized the importance of prioritizing health alongside wealth creation.
She advised participants to eat healthy meals, engage in regular physical exercise and undergo routine medical checks to maintain good health.
The panel session, which featured Chief Joseph Ezeadilieje, husband of the convener; Professor Olusegun Sogbesan of Onitsha Business School; and Mr. Kelvin Onovo of the Finished Men Association, focused on “What It Takes to Build Powerful and Sustainable Relationships and Businesses.”
The panelists noted that it is possible to achieve a healthy and wealthy life, both privately and publicly, with the right support system and positive relationships.
The summit also featured health talks and free medical services, including eye examinations, HIV screening and breast cancer screening.
Dignitaries at the event included the Managing Director and Chief Executive Officer of the Anambra Broadcasting Service, Mr. Chris Molokwu; Ms. Nkiruka Okonkwo of Union Bank; Engineer Ndubisi Chidomere of PAMTECH Group; and actress Racheal Okonkwo, popularly known as Nkoli Nwa Nsukka among others.
The summit provided an avenue for participants to gain practical knowledge on business growth, financial management, healthy living and the effective use of social media for personal and professional development.
