02/02/2024
Here're 10 Facebook ads terms and their true meaning
Read below👇👇
If you're new to Facebook ad or you've been running ad for a while
I believe you might have (or you'll still) come across these terms
So it's important you know what they mean when you come across it
In no particular order
Here are the 11 most common facebook ads terms and meaning
âś…FACEBOOK ADS MANAGER
Facebook Ads Manager is a term you should learn about when you are stepping into the world of Facebook Ads.
It is a tool that allows you to manage all the ads related functions. With the help of the Facebook ads manager, any user would be able to create, run and manage the advertisements on Facebook.
Additionally, it has features that even let you take care of bills and payments related to the advertising campaign.
Another effective feature of Facebook Ads Manager is that it provides its users the ability to even analyze the performance of their ads through the integrated dashboard that showcases the performance analytically
âś…Pixel: A snippet of code placed on a website to track users' interactions after clicking on a Facebook ad, aiding in understanding and optimizing ad performance.
âś…CPC (Cost Per Click): The average cost incurred each time a user clicks on a Facebook ad, helping assess the efficiency of the campaign.
âś…ROAS (Return On Ad Spend):
A metric that measures the revenue generated for every dollar spent on a Facebook ad campaign, helping assess its profitability.
âś…RETARGETING ADS
Retargeting ads are created with the notion of appealing to the audiences that are familiar with your brand or service but haven’t made any purchase yet.
Therefore, retargeting ads provide the opportunity to go back to the audience that has visited your website, but did not make any purchase, and convince them into being a customer of your brand of service.
âś…REACH
This is the number of people that your advert has reached
âś…Frequency:
The average number of times a user sees a particular Facebook ad, indicating the level of ad exposure.
âś…Engagement Rate:
The percentage of people who interact with a Facebook ad (likes, comments, shares) relative to the number of people who saw it.
âś…Lookalike Audience:
A Facebook targeting option that helps advertisers reach new users who are similar to their existing customers, based on shared characteristics.
âś…Custom Audience:
A targeted audience created by advertisers using their own data, such as email addresses or website visitors, to deliver ads to specific segments.
âś…ADS ANALYTICS
There are certain metrics such as the traffic it brings, click-through rates, and several other factors that help in measuring the performance of ads.
I hope you find this helpful?
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