25/09/2023
Paid vs Organic Marketing
Paid Marketing: This involves paying for ads either Facebook, Instagram, Google etc. Paid marketing gives you visibility because it is placed in the eyes of your target audience. You can measure the performance of your marketing with a tracked metrics like cost-through rate (CTR) conversion rates etc.
Organic marketing: This does not require you to pay money for your marketing, instead, it requires creating and sharing valuable content to engage and attract your audience. This type of marketing enables you to build a sustainable online presence and brand reputation over time. With this type of marketing you need to be patient and be consistent to get your desired result.
For a quicker and more profiting result, utilizing both marketing strategies will put your brand or business in the eyes of your target audience at all time.
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