01/07/2024
Your ideal-clients don't trust you enough to give you their money because...
your Value system is far from Topnotch
Look, the earlier you know that people care about themselves–and they always go for things that is of benefits to them– the better for you.
As someone who wants to build a Brand that attracts high-value clients,
building your Value system to a Topnotch level is a MUST
Let's say….
You're a Real estate consultant and you're leveraging social media to build a Brand that'll attract your ideal clients.
I mean clients that'd buy lands and houses worth $$$ from you.
But all you do is post pictures of houses and lands:
-Up for sale
-Hot deal
-Buy now
You won't sell shishi.
It's not a curse
You know why?
Cause you haven't built your Brand to a level where people Trust you and they believe they're safe when they purchase a house(or a land) from you.
You have to make your Value system Top notch
This is where Content play a major role.
-What kind of content are you putting out?
-Is it tailored to your Target audience?
-Is it positioning you as an Authority in your Industry?
You need other things like Branding and Networking to Value system,
good content can help with these too.
It makes your build a magnetic Brand that your ideal clients feel connected to.
If you miss it, you’ve missed one of the ingredients that'd make you build a Trustworthy brand.
Remember people want to buy, but they don't want to be sold to.
They'll always choose you if they have a high value Perception about you.
