
30/07/2025
Forget tea or coffee breaks, a Swedish company has taken office culture to a bold new level. To help employees fight stress and boost creativity, the company has officially added a 30-minute break for 'self-pleasure' to their daily work schedule. This unexpected idea came from Erika Lust, the founder of an entertainment company in Sweden. During the COVID-19 pandemic, she noticed her team was constantly anxious, tired, and losing focus. Thatโs when she decided to break the routine in the most unexpected way, by giving everyone time for โself-pleasure.โ