Ifeanyi 'Brojid' Dinwoke, Enugu (2025)

06/09/2024

Start your book writing with a clear picture of your target audience. This becomes a powerful compass that guides your content, language, examples & marketing.

26/04/2023

You can't be running a business in 2023 and not be online, unless your target audience and your family and friends.

Even if your business is a small business.

The good thing is that being online is as simple as opening a Google Map and adding the location of your business.

22/02/2023

I am told I will be a guest on tomorrow morning to talk about growing your customer base beyond your first client. I think you should tune in, maybe you will learn a think or two.

01/06/2022

For most people starting small, the first set of customers you will have are family and friends.

It's a good thing because their patronage provides some level of moral support and equally helps evangelise your brand.

However, many people have either lost their businesses to family and friends or 'lost' family because of business.

That shouldn't be.

I don't claim to have a MBA on managing family and friends as clients but I have had experiences doing business with family and friends since 2015.

I have seen 'shege' with some and enjoyed working with some. Space will only allow me to share three tips that could help you ensure a smooth working relationship with family and friends.

📍He is not less of a customer than other customers who are not family and friends. So, treat them with utmost respect and ensure your service to them is up to standard.

That's why you should have a standard operating procedure. That procedure, if it's properly designed and diligently followed, should protect you and the customer. It puts you in check until you deliver what you agreed on and holds him until he pays.

📍 You shouldn't accept to do a job you know you don't have the capacity to deliver. It's true that family and friends are those that would patronize you when nobody sends you. But they don't want to waste money.

If you are not confident in your capacity, just state clearly that you are still learning; if they are cool with using them to learn work, you go ahead.

📍One of the reasons family and friends prefer to buy from us is that they will get a discount. Nothing's wrong with that. But don't agree to a discount and deliver substandard service.

No matter how the person begs, haggles or reminds you of how you shared a mattress in your undergraduate hostel, don't accept any price that will make you deliver a mediocre job. If you do, you will kill your brand, even if the person didn't complain.

Practice these three tips and you will do business with your family and friends without losing them or your business.

PS: Have any tips or tales from doing business with family and friends? Please share in the comment section make I learn too.

31/05/2022

Have you heard stories of how someone's life turned around because of an encounter with a destiny helper?

I have and it's always interesting how many try to tap into the grace to also get their destiny helper.

I don't claim to be an expert on the operations of destiny helpers but I know a bit to help you.

A destiny helper is not God; he is typically a human being appointed by God to help you. He may not even believe in God or know that He appointed him to come and help you.

Both you and the helper may judge your meeting as coincidence, but God plotted it. Seriously, God is too much! Nothing pass Him.

A destiny helper comes to render help. He doesn't come to do all the work for anyone. Na support him dey give.

You qualify for such help if you are doing something already. Many people claiming destiny helpers are idle. Some people who sow to tap into a destiny helper (whatever that means) are lazybones.

The result?

They are unable to attract any destiny helper and even if they force themselves into one, they are unable to get help from such persons.

I believe in prayer and prophesying and I practise it.

However, God has an order. Humans like you and I don't have the capacity to force God's hands to break His order.

Destiny helpers are for those who qualify for them. Your first qualification is that you are doing something.

A student who won't settle down to study has no business looking for a destiny helper to pay his school fees.

A lazy widow has no business looking for a destiny helper that would give her funds to start or grow her business.

A business owner without structure or who is not serious about putting in the work to grow has no business looking for a destiny helper.

You prepare yourself and get busy with what you can do today. With that you occupy until your destiny helper comes and when he comes, it will be a quantum leap for you.

Do what you can on your own and purge yourself of every habit and attitude that would repel a helper or cut shut your help.

Don't wait for your destiny helper in idleness; get to work and make yourself help ready!

28/05/2022

A company in the building construction industry reached out to Fratee Media for a website to take their business online.

In the course of our discovery session, the CEO asked that I advise them on whether they should just build a website for their flagship product or company.

His thinking is that a single page website dedicated to marketing their major product ensures that any visitor they send to the page will see their product, its features and buy.

That's smart thinking because with that, visitors don't get to the website and start wondering what they are supposed to do.

However, there are other considerations that made his course of action less than the best. Cost of multiple websites and hosting resources needed to manage all of them.

If they make a one page website, they will be required to still create a full website for them because they aspire to increase the number of products they market.

That's why I recommended that they create a full website with persuasive copy and infused with a blogging system and other key features for every business website.

If you take this route, the only expenses you incure is cost of a single domain name, hosting and maintenance.

With that, you can create compelling landing pages for each of the products and promote them individually.

In fact, once a landing page is properly optimised for a search engine, you are good to go as you will not just attract traffic through paid ads but through organic search.

Have a question about any of these options? Feel free to ask in the comment section or my DM

26/05/2022

Years ago, I was hired by an organization that just launched their website to work with them in driving traffic to their website.

In the course of our meeting, a member of the management who I met with said to me, "Now that our website is ready; we want you to just send us traffic."

Driving traffic to a website is really no big deal to me. I grew Brojid World from zero to 2000+ daily views with zero ad.

But then, in the course of our discussion, I found out that he wants the traffic so fast he just want to send traffic from anywhere.

About 5 years ago, I had similar experience where an education brand I worked for want to use bulk sms to generic audience to drive traffic to their website.

"Is driving traffic to a website enough to generate sales or enquires?"

No; it does not. There is more to sales than just traffic. Traffic is no magic wand; it's simply part of a sales funnel.

This is how how a sales funnel funnel work…

You have a product and create a landing page for the it, enriched with persuasive copy, then send traffic to the page where your customers will read the copy and buy or at least take a free gift from you.

That's what my clients understand; however, what they clearly didn't understand is that there is wrong traffic, good traffic and quality traffic.

No doubt you need a large traffic; but it's better to have a smaller traffic of the right target audience than a crowd without a clear profile.

The right target audience is one that your product is specifically meant for. They are the people who are eager to get the solution your product delivers.

When you send those kind of people to your page, you are sending quality traffic because once they land on your page, your headline will call them out, your intro hooks them and the rest of your copy shows them why your product is what they have been looking for.

They are more likely to buy. In fact, the only reason such people won't buy is because they either can't afford your product or they don't trust you.

They are the people to target in ALL your traffic drive; not just any crowd.

26/05/2022

Ukonwa Ojo is the Chief Marketing Officer at Prime Video and Amazon Studios and was a guest on a Garry Vee show.

In the course of their interaction, he asked her a question regarding how they market their product; the content they air.

To answer the question, she said, "The whole Amazon thing [is that] we believe that if we make the product amazing, the marketing is so much easier."

That statement hit me because I had expected her to reel out the strategies, tricks and hacks they are using to promote their shoes and TV series.

This is a sage thought not just for those in the entertainment industry, but any business that sells products or services.

The key lesson is that marketing is truly important in selling any product/service but it is easier when the product is amazing on its own.

As I reflected on that statement, I started asking myself how I can make my product(s) and services amazing.

These are the ideas that came to me:

📍 Ensure that your product is solving a real (not imagined) problem that your target audience faces.

📍 Study your customer enough to ensure that your product is designed to deliver a comprehensive solution to them.

📍 Simplify delivery of your products or service such that it saves time, energy and money for your customers.

📍Offer an addon or a bonus that is complementary to the original offer that deliver superior values.

You gerit?

Our Task:

===

Create a table or two columns and as many rows as your products

Beside each product, state how to make it amazing for your customer.

Get down to work executing the ideas you got on making the amazing product.

All the best in your business and marketing journey.

Regards,
Ifeanyi 'Brojid' Dinwoke

24/05/2022

Between 2014 till date I have designed at least a dozen corporate websites but only a handful of them are still live.

The surviving ones are hardly serving any purpose more than a notice board with information on the organization.

My verdict: these clients wasted money investing on a website for their business.

On this week, I want to share with you why it becomes a waste of resources and the key pillars of maximizing a corporate website.

Unless you are setting up a landing page for your business, a corporate website costs money to build and the cost makes sense if it helps the business to the extent that there is a good return on investment.

When a business website is properly built, it's supposed to help you attract prospects, channel them into your sales funnel and convert them to customers or at least turn them to your brand evangelists.

This doesn't happen automatically. It takes time and WORK.

Many corporate websites qualify as a waste of money because they are not built with the needed features and owners are not using the features built into the website to its full capacity.

So, it doesn't turn visitors from suspects to prospects; they just close the tab instead of sending you a message.

End result: return on the investment is very low or zero.

You see, if you want to get a corporate website for your business, it's a smart choice that has the potential to attract prospects from different parts of the world, turn them into buyers and serve as a sales processing tool.

But then, this is only possible when you ensure your website is…

📍Built with key features vital for your marketing and operation.

📍Infused with high converting web copy and that search engines equally love.

📍Regularly updated with search engine optimised contents that can attract clients who have never heard about you through search engines.

Once you can get these done, your website won't just be an online notice board but a 24/7 sales man attracting prospects and turning them to customers.

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Have any questions? Ask in the comment section or inbox me.

23/05/2022

I started speaking publicly at least 20 years ago from small groups in my home church to Nsukka High School boarding house.

It continued till the days of my campus fellowship, NYSC, and about 3 years in radio.

In fact, since November 2020, there is hardly any Sunday I don't stand to lead a Bible study group in my church.

So typically, you will expect that I am not 'people shy' and should do videos easily.

But that's not the case.

I am so camera shy. I even no like to dey show my face for camera at events.

But why?

What if I am not looking well when I was captured?

So, with the emergence of video as a major format for content distribution, my camera shyness kept me from embracing it.

I would rather do a podcast than a 1 minute video. I mean, I have 120+ podcasts on with over 1.5+ million cumulative downloads.

As I geared up for sharing video, I bought a phone with Camera spec in mind.

Then came the next hurdle: how am I supposed to keep my face? Should I shave or go with my favourite bushy hair? Which part of my apartment is suitable for the video? How do I even make a point in less than 60 sec?

Well, all of that worry vanished about two weeks ago while I was gisting with MaKams in my sitting room. I launched my Instagram app at that moment, raised my index finger to signal silence and talked for 15 sec and shared.

Thereafter, I spent the next couple of minutes worrying how I had disgraced my ancestors with the video. 🤣

Then came the first reaction, the next and I became relaxed and switched from wondering whether it's a flop to wishing more people would see it.

Ever since, I have shared at least three videos online.

While reflecting on this recently, a lesson struck me: the first step is often the hardest to take because of fear of the unknown and self doubt, but once you step out, subsequent steps become a lot easier.

I found that with the first step comes the evaporation of the fear, giving way for confidence to do better. With little results comes the energy to forge ahead despite challenges ahead.

Nwanne, step out today; no dull yourself and deny us your awesomeness.

21/05/2022

I have had authors asking how many pages is enough for their book.

In fact, one incident was when we finished transcribing a series of audios into a book and the author asked how many pages; we told him and his response was, "Just XYZ pages?"

At that point, I felt a need to explain to him and other aspiring authors the impact of their book-length on their book sales.

From the definition of a book they taught in the first-year General Course in the university, a book should be at least 45 pages.

So, if you are wondering if you have enough pages for your book, you need to determine if it's a full book or a mini-book you want to publish.

Then, make your manuscript length long enough to make a book.

"Does it mean if my book is not up to 45 pages it's worthy of being published?"

No!

You can publish a 20-page ebook and sell it higher than full books and to a wider audience.

Now, this brings me to one of the main reasons many authors worry about the length of their books.

Often, the concern about the length of a book is inspired by the idea that the more voluminous, the more you can charge per copy.

That's not a correct notion to have.

Instead of worrying about making your book lengthy so you can sell at a higher price, be more concerned about loading your book with valuable solutions so that you can sell for the solution your book will provide rather than the volume.

That's why I advocate that you should treat your book as a product and approach outlining and writing with that mindset.

Focus on the transformation you want your target audience to experience from reading the book. Then, structure every chapter to be a building block to help them experience it.

Write just enough to get your point across and enrich your point with apt illustrations and examples to bring the points home.

Once you have made your point, stop writing. Don't use fillers to make it voluminous.

With that, you save our time and make chewing the lessons or flowing with your story easier and fun.

20/05/2022

Client: Must the sub-topic appear on the front page? Can it be removed?

Me: It sure can be removed. Once there is a strong enough reason to remove it. Why would you want it removed?

Client: I just thought the title should be concise and captivating. Maybe on the title page, the sub-topic can then come in.

Subtitle & Right Positioning
====

In future, I will give you a detailed tutorial on subtitles. For now, it will suffice to explain the role of a book subtitle and why it should be placed on the cover; not the title page.

The nature of a book title is that it’s not usually full sentences. It’s are often enough words to give an idea of what a book is all about.

Let me illustrate with two books we are publishing at .

One role of a subtitle on a book cover is to help someone encountering the book for the first time know more about the book than a title can provide.

The title, "The Beauty of Holiness", clearly suggests that holiness is beautiful, but that’s not all the book is about. The subtitle “God’s demand for holiness and lessons from men who walked with God” throws more light on the book. In fact, the subtitle in this case serves as an alternative title for the book.

Moreover, a subtitle on a book can be likened to a salesman nudging you to buy a book by giving you more info than the title can provide.

When you see the book “Nurse this Child for Me” you will probably go away with the impression that it’s a book for nursing mothers. But the subtitle “God’s pattern for Transforming a Society and Your Place in Nurturing the Next Generation” shows you that it’s not for mothers or parents alone. It’s for anybody that cares about the next generation.

My point?

The goal of a subtitle is to help a reader trying to decide whether he should buy your book or not; that’s why it should be on the cover, not the title page inside which is often opened after the book has been purchased.

Further clarification? Ask your question in the comment section or my dm.

PS: Help an author make his book cover standout out by sharing this with them.

18/05/2022

Philip Kotler is a foremost marketing expert. Years ago, he shared a viewpoint on what marketing is not.

“Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” Philip Kotler

As I reflected on this saying, I realised that what he captured in this statement is where marketing for any product, service, or idea begins—the customer.

Oftentimes, what happens is that businesses come up with an idea, assemble a team and turn it into a product without giving adequate attention to understanding the customer.

The result is that creators make something they think the customer will like and start looking for ways to sell to them; instead of creating real value for their customers.

The lesson from this sage is that marketing begins with a good understanding of your target customers—where they are, their aspirations, and their challenges.

It’s when your product, services, or brand serves as the bridge to where they are going that you have created genuine customer value.

Once you create genuine customer value, selling becomes a lot easier because you understand your target customers' problems and have developed a product that just meets their needs.

Now That We Know This…
===

Let’s not rush to create a product or service, or try to sell a brand without first understanding the target audience so well that what we create for them suits perfectly.

Your book is a product. Don’t finish writing before you start thinking about marketing; let your title, content, and style of writing reflect your understanding of your target readers.

You don’t even start a blog, create a course or even create a post without clarity about your reader. When you know them, your content will feel like you are in their mind. In fact, you will be hearing, ‘this post is just for me’ everywhere.😂

With this understanding, your marketing messages will call them out, stop them on their track and make them buy.

Help a creator or business owner create better customer value by sharing this with them.

Ifeanyi 'Brojid' Dinwoke

06/09/2024

26/04/2023

22/02/2023

01/06/2022

31/05/2022

28/05/2022

26/05/2022

26/05/2022

24/05/2022

23/05/2022

21/05/2022

20/05/2022

18/05/2022

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