24/10/2024
🎯 14+ Days Ads Campaign - Targeted Strategy - Impressive Results:
Over the last two weeks, I launched an ad campaign for Mendoo’s new EP “MMM” across Facebook and Instagram aiming to drive song clicks and listener engagement. The campaign was finely tuned to target key demographics on major streaming platforms, and the results speak for themselves.
📈 Key Outcomes:
• Spotify & Apple Music saw the biggest impact, with monthly listeners growing
• “Delilah” and “Gone” quickly became fan favorites, driving most of the streams.
• While there was engagement on platforms like Audiomack and Boomplay, Spotify and Apple Music accounted for 70% of total plays.
• The campaign also boosted brand awareness (Mendoo) through highly targeted ads, which resulted in increased organic plays and profile visits.
🔑 What worked??
• Data-driven targeting: By focusing on active listeners of similar artists, we were able to increase relevance and maximize ROI.
• Cross-platform engagement: Combining social media ads with direct links to Spotify and Apple Music enabled seamless access for users, driving conversions.
Next Steps: With a growing fanbase on these platforms, we’ll be refining the strategy to further amplify Mendoo’s reach and sustain the momentum. This campaign proves that well-executed digital marketing can rapidly drive growth for emerging artists. Looking forward to continued success! 🚀
