09/09/2025
🎨 Design Presentation: Joehel “Elevation Movement” Campaign
🔹 Goal
Joehel Global Services needed a bold campaign design to introduce their new brand message and reposition themselves as a trusted elevator company. The goal was to create a visual identity that communicates:
Innovation 🚀
Trust 🤝
Aspiration (lifting lives & businesses) 🏢
🔹 The Problem
Before this campaign, Joehel’s messaging lacked a clear, unified identity. The brand needed:
A memorable slogan to anchor their message.
A visual style that blends corporate professionalism with aspirational energy.
A design system that can scale across future campaigns.
🔹 The Solution
To solve this, I created the “Join the Elevation Movement” campaign.
Key Design Choices:
1. Headline: Elevation Movement → Strong, aspirational, and industry-specific.
2. Visual Metaphor: Handshake between two professionals → Symbol of partnership, trust, and business growth.
3. Three-Step CTA: Design – Elevate – Deliver → Clear process that defines Joehel’s services.
4. Credibility Badge: “Trusted Elevator Brand ★★★★★” → Builds authority instantly.
5. Color System: Red + Blue → Balances energy (red) with professionalism & trust (blue).
6. Light Flares: Used as movement/energy accents, with a soft spotlight on the handshake to guide attention.
🔹 The Outcome
The final design achieved:
A clearer brand voice → Joehel now stands out with a strong movement-based message.
A professional, corporate look that also feels modern and aspirational.
A flexible campaign style that can be adapted for other posts (services, testimonials, insights).
🔹 Reflection
This design shows how visual storytelling can transform a brand from being just another service provider into a movement leader. By blending strong messaging with intentional design choices, Joehel is now positioned as a brand that doesn’t just install elevators — they lift lives, businesses, and dreams.
Want to help grow your brand through creative visuals and video content send a DM 09028472579
Stan Global Services
creatively that drives growth 📈
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