Ebere Teresa

11/10/2023

Facts about this bread ❤️
Me: sweet and ingredients full

29/09/2023

Why Brands Should Mind The Gap Between Identity And Image

By Uche Nworah, Ph.D

On this Chioma Egodi Jnr saga with a tomato paste company, I think that it’s just a storm in a tea cup.

Brands should always do the right thing if they don’t want to attract critical brand, product and service reviews especially in this social media era.

The tomato paste brand in question may have missed a massive opportunity to convert a customer who has spent her money trialing their product. What the brand should have done is invite Chioma Egodi Jnr and give her a factory tour and opportunity for product tasting. Possibly make her a brand ambassador to milk the feel-good factor. That would have been a good opportunity to convert a brand doubter to a brand believer and brand disciple.

The tomato paste brand bungled a huge opportunity to plant brand love-marks on Chioma. Having her arrested for criticizing the brand has cost them a lot of brand mileage and equity.

Oftentimes brands fall into this ‘all knowing’ brand trap. They start to believe their own hype while reality may tell a different story. There is usually a huge difference between what some brands try to communicate through their branding and communication efforts, and what the customers actually perceive of the brand through experiencing the brand and through other means.

There is a big difference between brand identity (what the brand tries to communicate through its branding efforts), and brand image (what the customer perceives of the brand). This is why every brand should regularly conduct surveys to ascertain where their brands ‘reside’ in the perceptual maps and minds of the customers. Brands can then work hard at closing any brand perceptual gaps identified, if any.

Credit(Dr. Uche Nworah)

29/09/2023

😂😂😂😂

22/09/2023

Nice write up👌

05/09/2023

This mentally of ours should stop.. It's time to work and get paid.. The most favourable job now is online skills and monetisation 👌

02/09/2023

As you climb the ladder up many people don't even see you as a human being rather you're a tool to be used because of some selfish prospect they see in you.99% truly don't care about you,they just feign kindness.
You'll think they're not watching, until the day trouble or anything that looks like it crosses your way then you'll know how well tongues can wag..

29/08/2023

Good morning 🌞
School resumption is around corner.. As a mum you should prepare ahead🥰
*Check the uniforms- create time this weekend to check if anything needs to be fixed.the button,tears and if it still fits.Do they need new uniforms it's good time to make that decision 😁
*Get school supplies- crayons, pencils, Biro,books,rulers, erasers,gum, cardboard and so on
*Personal grooming-haircut for boys, hairstyle for girls and get them ready for school.. Shalom🥰

28/08/2023

Good afternoon everyone ..
This is Tifeh Qullections 👋
We're into varieties ranging from kitchen wares, clothes and accessories..
We are at pocket friendly🥰
Please note this is not a walk-in store.. and an assured refund to items out of stock..
No scam zone❌❌❌

22/08/2023

I literally thought my phone screen was broken 🥺😅

17/08/2023

Make that call you're having urge to.. you might save someone

I used to be friends with this guy. We were very close. He was one person I could open up my heart to and pour out my problems to him, and he'll offer me his shoulder to lean on. I shared my wins and my struggles with him.

He was one person that I could boldly share my mistakes and regrets with, and he will never use them against me.

I remember one day we were chatting on WhatsApp, I was going through a lot at that moment, but I didn't want to bother him. I tried my very best to keep the chat lively. I responded with smiling emojis and even cracked some jokes too. We chatted for over thirty minutes, and all of a sudden, Femi asked me "Victor Firdance, what is the problem?"

To say that I was shocked is an understatement. I had not seen him for some days, and I did not tell him about my travails. How he was able to decipher that all was not well with me remains a surprise.

I replied to him that I was ok and that nothing was wrong with me. His next chat made me break down in tears. He said "Victor, will you tell me what the problem is, or do you want me to come to Lagos this night?"

Knowing Femi very well, I knew he will leave Ibadan for Lagos immediately if I did not open up to him. I had no other option than to send him a voice note, telling him of all my woes, and how I was getting tired of life.

He called me immediately and comforted me. He made me see reasons to go on with life. He promised to visit me the next day, and he kept to his word.

When I asked him how he knew that all was not well with me, he laughed and said that even if I'm far away from him, he has a way of sensing if I was ok or not.

Femi was like a brother from another mother. His type is rare. His care, love, and empathy are uniquely genuine.

One day, he did something that almost took my life and I walked out on him. He tried to reach out to me, but I kept pushing him away.

I don't know for how long he tried, but after a while, I moved on and forgot about him.

A few months later, I had this deep urge to call him, but ego and pride stood in my way. The feeling got stronger as the days passed, but my heart hardened.

Finally, I called him, and the voice I heard was that of his brother. He informed me that Femi was sick for a while, and diêd a few months ago.

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From the call, I got to know that Femi diêd at about the time I had that feeling to call him.

I broke down and wept bitterly that night. I had allowed ego and pride to ruin our friendship. Femi was truly there for me when I needed him the most.

I regretted not heeding to my inner mind to call him when I was led to even though he wronged me.

To date, I still weep anytime I remember Femi, and how our friendship was ruined.

Most of you are still like me. You have forgotten that friend or family member that stood by you when the world turned its back on you. Please, do not harden your heart.

Make that call now.
Visit that friend today.
Mend the broken relationship today because tomorrow is too far.

Keep resting Femi Bamidele.

I truly miss you.

I want you to learn from my experience and reach out today.

🍂🍂🍂

17th August 2023
Victor Firdance Page

16/08/2023

God is still writing my story and very soon it'll be published 🙏...

Good afternoon everyone

15/08/2023

In every phase of your life give thanks 🙏
Whether you had it rough or good give thanks to Almighty