Social Media Jagaban

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Sometimes, your target audience isn't the problem. Your content is. But then it will be an even bigger problem if you kn...
07/05/2025

Sometimes, your target audience isn't the problem. Your content is.

But then it will be an even bigger problem if you know you're not good at getting the best content to post on your page and also use for adverts and then you don't still know how to make the situation better.

This 30 days Content Creation Guide solves a lot of problems.

I. We provide you with realistic content ideas and the best that suits your personality.

Ii. Monthly progress check in

Iii. Accountability reminders (you struggle to remember to post? Nah! Not anymore😁)

Fee: N30,000

To get started, send a DM now!

DON'T SKIP THE 5TH SLIDE!If you're seeing this and this is the only platform you do your marketing on, you need to work ...
28/04/2025

DON'T SKIP THE 5TH SLIDE!

If you're seeing this and this is the only platform you do your marketing on, you need to work on it URGENTLY!

The most perfect Easter I've ever had🤗Happy Easter to you and your Family!
20/04/2025

The most perfect Easter I've ever had🤗
Happy Easter to you and your Family!

Let me just be honest with you. One thing nobody really tells you when starting an e-commerce or retail business online ...
09/04/2025

Let me just be honest with you.

One thing nobody really tells you when starting an e-commerce or retail business online in Nigeria is this:

Nigerians are not used to shopping on websites… not because they can’t, but because most people are just plain lazy about it.

Yes, I said it!

We’d rather scroll through WhatsApp, DM on Instagram, or chat with a vendor than click “add to cart” and “checkout.” Why? Because that’s what we’re used to.

We don’t like stress, and many websites are not even helping the matter , they’re confusing, slow, and don’t “feel” like a real shop. So we just waka pass.

Now, here’s what I wish I knew from day one:

If you’re starting your online retail business in Nigeria, don’t expect people to automatically use your website just because you posted the link. You have to train your customers. Baby steps. Make it super easy.

Here’s what works:

1. Make your website user-friendly. I’m talking “aunty-wey-no-too-sabi-phone” friendly. Simple layout. Big buttons. Few steps. Clear pictures. Fast loading. No confusion. If your website is too long or difficult, they will bounce.

2. Create mad offers. I mean mouth-watering discounts. Give them something that makes them say, “Ah, let me just buy it from the website.” Study how Jumia, Temu, even Shein move , cheap prices, free delivery, “pay small small,” or “first time shopper gift.” You’ll think they’re not making money but they are playing the long game.

3. Don’t focus on profit in the first 6 months – 1 year. Yes, it sounds crazy. But if you're just starting, your real goal is getting people to know, like, and trust your website. Your goal is to plant the seed , profits will grow later.

Even if you're working with a small SME budget, run aggressive awareness campaigns. Sponsor posts, run discount codes, do giveaways, beg influencers (if you must), but just let people see your website as often as possible.

Bottom line: don’t wait for Nigerians to “change.” Meet them where they are and guide them slowly.

If you’re real with them and make it worth their while, they’ll come around

Marketing and sales is not a matter of luck. It's a matter of putting the right strategies in place and that is what rea...
05/04/2025

Marketing and sales is not a matter of luck.

It's a matter of putting the right strategies in place and that is what really matters at the end of the day.

So does it mean that every strategy (because you used a strategy will work? NO! )

Finding the right strategy and not doing a lot of double guessing before you get it right.
If you'd like to get started on our accountability and content guide, send us a DM now

Let's hear it!Let's hear it!
03/04/2025

Let's hear it!
Let's hear it!

This is especially for those who want to selling luxury items.You cannot be saying luxury or spilling 100M when your con...
10/02/2025

This is especially for those who want to selling luxury items.

You cannot be saying luxury or spilling 100M when your content is still looking like the 80’s, your products look cheap, your packaging is a cry game😓😓.

You’ll keep attracting em broke.

A simple term for luxury is classy!

If you don’t have the capacity yet, it’s okay to start from somewhere. But if you do! Take a good look at your business and check if what you’re presenting to the public looks luxurious or looks like the usual.

You can also ask friends and family to help you take a good look at it as well.

This picture was taken in 2023. I had a 9-5 job along other businesses that I ran but I felt I still had time to take up...
03/02/2025

This picture was taken in 2023. I had a 9-5 job along other businesses that I ran but I felt I still had time to take up 1 more job.

The contract was dissolved after 1 month and they refused to pay me. During this period, I thought largely about it... What if I had devoted my time, energy and funds to one of the things I was already building?

I would have had a 1 month season of growth.

Many times, the pressure of creating multiple stream of income diverts our attention from what we should really do.

Because if I ask you now, why are you being inconsistent with this business you're currently running. You might find out that you're forcing yourself to be in too many spaces at the same time.

And trust me, in the school of life ... You're either growing or you're declining. There's no stagnancy here because the world itself keeps moving on.

What we love to hear!😅😅
01/02/2025

What we love to hear!😅😅

One of the most important lessons I’ve learned as someone who runs social media adverts for small businesses is the powe...
30/01/2025

One of the most important lessons I’ve learned as someone who runs social media adverts for small businesses is the power of adapting quickly to the audience’s behavior.

I once worked on an ad campaign for a small baby store launching a new product line. We had set up the perfect visuals, targeted the right demographics, and had a solid budget. But two weeks in, the campaign wasn’t converting as expected. I panicked at first but decided to dig deeper into the analytics.

Turns out, the audience responded better to video testimonials than static images.

I quickly reached out to the client for video reviews, creating short, relatable clips, and updating the campaign. Within days, engagement skyrocketed, and sales followed.

That experience taught me that no matter how good a plan looks on paper, real results come from staying flexible, testing, and listening to what the audience actually wants.

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Festac Town

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