05/02/2024
That Sinking Feeling 💸 The fear of Wasting advertising budget
You pour time and money into Facebook ads, eagerly awaiting the influx of leads and sales. Yet somehow, performance is lackluster. Before you surrender and declare the spending a waste, let's talk.
I'm Bright Ositadimma, and I help service businesses scale using targeted Facebook advertising. I've seen hundreds of thousands spent with little to show. It's not the platform - it's knowing how to speak its language.
Facebook rewards relevance. Generic ads flop. To connect with your dream clients, you'll need to first understand their pain points. What keeps them up at night? Tailor messaging to show you get it.
Avoid spray-and-pray tactics. You're having a personalized conversation, not yelling into the abyss. Use custom audiences and tight targeting to reach those most likely to care about quality over quantity.
Some things make up good advertising, your ad copy, ad creative, landing page optimization, budget, targeting, etc. so focus on having the best creative that speaks to your audience, and optimize your landing page. I will write extensively on this in my next post.
Refine and optimize constantly. Know which landing pages and ads resonate so you can double down on what works. Continual testing is key.
There is an art to profitable Facebook advertising. Let's talk if you need a guide experienced in getting real ROI. The platforms evolve, but principles endure. With the right strategy, you can gain traction.
