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A customer can know your price and STILL not know whether to buy.You tell them:“It's ₦100,000.”They say:“Okay, thanks.”A...
01/10/2026

A customer can know your price and STILL not know whether to buy.

You tell them:

“It's ₦100,000.”

They say:

“Okay, thanks.”

And disappear.

Then you start thinking:

“They said it was expensive.”

Maybe.

But maybe price wasn't the actual problem.

Because knowing the price only answers one question:

“How much money do I have to pay?”

It doesn't answer:

What exactly am I paying for?

Is this right for my situation?

What will I get at the end?

Can I trust this person to deliver?

Is the expected benefit worth the money?

How does this compare with my other options, sometimes they're comparing you with a cheaper alternative.

That's because customers don't evaluate price completely on its own.

They also form perceptions about value, quality, risk and fairness.

And this becomes even more important when they're buying something they can't fully evaluate beforehand.

Think about a service.

You can't hold a consultation in your hand before buying it.

You can't inspect a content strategy like you would inspect a pair of shoes.

You can't know with absolute certainty how a freelancer will perform before you hire them.

So the customer isn't only deciding:

“Can I pay ₦100,000?”

They're also deciding:

“Am I confident enough to spend ₦100,000 here?”

Those are two very different questions.

And that's why throwing more information at the customer isn't necessarily the answer either.

The goal isn't to tell them EVERYTHING.

It's to give them the information that helps them understand the price.

What is included?

Who is it for?

What does the process look like?

What happens next?

What evidence do they have that you can deliver?

The price tells them the amount.

The rest of your communication helps them understand the decision.

So yes, answer:

“How much?”

But don't stop thinking there.

Ask:

“What does this person need to know for this price to make sense?”

That's where better communication begins.

A customer can want what you're selling and still not buy it.That sounds strange, but think about what happens when some...
30/09/2026

A customer can want what you're selling and still not buy it.

That sounds strange, but think about what happens when someone encounters an offer that isn't immediately clear.

They start investigating.

“What exactly is included?”

“Which package should I choose?”

“What's the difference between this and that?”

“Is this actually for someone like me?”

“Why should I trust this person?”

“What happens after payment?”

At some point, buying starts feeling like homework.

And that's where an interesting distinction comes in.

The problem isn't necessarily that you gave the customer too much information.

The problem may be that the information isn't helping them make the decision.

Research on consumer decision-making and information processing suggests that complexity can make decisions harder, particularly when people are uncertain about what they want or how the available options differ.

So imagine having seven packages.

If each package solves a genuinely different problem, those options may be useful.

But if the customer has to study seven nearly identical packages to figure out which one you recommend for their situation...

You've created work.

The same thing happens when an offer is packed with:

features,

bonuses,

modules,

frameworks,

technical terms,

and impressive-sounding descriptions.

It can look valuable while becoming harder to understand.

And when you're selling an intangible service, there's another layer.

The customer is already taking a risk because they can't fully evaluate the result before paying.

So they're asking:

“Can this person actually deliver?”

“Will this work for me?”

“What if I spend the money and regret it?”

Your offer therefore has another job besides showing value.

It has to reduce unnecessary uncertainty.

That's why a strong offer isn't simply an offer with MORE.

More features.

More bonuses.

More packages.

More words.

It's an offer that makes the important things easier to understand.

The goal isn't to hide information.

It's to make the right information easier to find.

Because sometimes your customer isn't saying:

“I don't want this.”

They're saying:

“I still don't understand enough to feel comfortable choosing it.”

What if your content isn't attracting the wrong people because the algorithm is confused?What if your content is simply ...
30/09/2026

What if your content isn't attracting the wrong people because the algorithm is confused?

What if your content is simply giving people a reason to come for something you don't actually want to be known for?

Think about it.

You sell website copywriting.

But your most engaging posts are about freelancing.

Your funniest posts are about being a writer.

Your most shared posts are about AI tools.

Your most commented posts are about finding remote jobs.

People are engaging.

Your numbers look good.

But when you look closely at who's actually responding, you notice something:

A lot of them are writers, freelancers and job seekers.

Not necessarily the business owners you're trying to reach.

That's not a failure of the content.

The content may actually be doing its job very well.

It's just doing a different job from the one you need.

This is the part people sometimes miss about content performance.

Engagement tells you that something about the content interested people.

It doesn't automatically tell you that those people are your ideal audience.

Someone can enjoy your post, share it with their friends and follow you and still never need your service.

And that's perfectly normal.

Not every person who consumes your content needs to become a customer.

But if most of your content consistently attracts people outside the audience you want to build relationships with, then you have to look at what you're teaching people to come to you for.

Because your content is constantly sending signals.

Your topics.

Your examples.

Your language.

Your problems.

Your hooks.

Even the conversations happening underneath your posts.

Over time, those things help shape who finds your content relevant.

So before blaming the algorithm, look at the content itself.

Ask:

“If I were seeing only my last 20 posts, what would I think this person is for?”

That question can reveal a lot.

Because sometimes the audience isn't confused.

They're actually responding perfectly to the message we've been giving them.

My baby clocked 6 months yesterday 🥹❤️⠀And because I’ve been preparing for this stage, I started researching what to giv...
29/09/2026

My baby clocked 6 months yesterday
🥹❤️
⠀
And because I’ve been preparing for this stage, I started researching what to give him alongside breast milk as complementary food.
⠀
There were a few Nigerian pap brands I had already had in mind.
⠀
I had seen their posts repeatedly.
⠀
I had seen their products.
⠀
I had even mentally told myself:
⠀
“Once my baby clocks 6 months, I’ll patronize one of these people.”
⠀
So yesterday, I went to check them out properly.
⠀
AND THIS IS WHERE IT GOT INTERESTING.
⠀
I checked the first vendor’s page.
⠀
They had different products.
⠀
Tombrown.
⠀
Nutty pap.
⠀
Fruity pap.
⠀
Soya bean products.
⠀
Dates syrup.
⠀
And other varieties.
⠀
But as a first-time mother and first-time buyer, I still had questions.
⠀
What exactly is the difference between the nutty pap and fruity pap?
⠀
What ingredients are in each one?
⠀
What makes the soya bean different from the soya bean plus?
⠀
What sizes are available?
⠀
How much is each?
⠀
Which one is meant for what?
⠀
I couldn't find enough of that information on the page.
⠀
I just saw the products being advertised and a number to contact.
⠀
Okay… so I'm supposed to enter your DM and start asking questions about products I don't even fully understand yet? 😂
⠀
I checked the second vendor.
⠀
Same thing.
⠀
I checked the third.
⠀
Same thing.
⠀
And these weren't businesses I had just discovered yesterday.
⠀
I had known about them for months.
⠀
I had seen them posting consistently.
⠀
I had even kept them in mind for the exact moment when I would need their product.
⠀
So they had already done the awareness part.
⠀
I knew they existed.
⠀
I knew what they sold.
⠀
Their consistent content had put them on my radar.
⠀
BUT WHEN I WAS FINALLY READY TO BUY…
⠀
The information I needed to make the buying decision wasn't readily available.
⠀
And that got me thinking about something businesses often overlook.
⠀
You can post about your product every single day and still not give a potential customer enough information to buy.
⠀
“Look at our product.”
⠀
“New stock available.”
⠀
“Customer review.”
⠀
“Order now.”
⠀
“Available in different flavours.”
⠀
Fine.
⠀
BUT WHAT DOES THE PERSON WHO IS ACTUALLY CONSIDERING BUYING NEED TO KNOW?
⠀
What is the product?
⠀
What exactly is inside it?
⠀
What are the variations?
⠀
What's the difference between them?
⠀
What size should I choose?
⠀
How much is it?
⠀
Who is each variation for?
⠀
What problem does each one solve?
⠀
What makes one different from another?
⠀
You don't necessarily have to put every single detail in every post.
⠀
But somewhere on your page, there should be a clear place where a first-time buyer can get the basic information they need.
⠀
Even a detailed pinned post can do a lot of work.
⠀
Imagine a pinned post saying:
⠀
“New here? Here's everything we currently offer.”
⠀
Then briefly explaining each product, showing clear images, sizes, ingredients, differences between variations, and whatever other information a buyer needs.
⠀
If prices change frequently, you can handle that appropriately.
⠀
But price isn't even the only issue.
⠀
INFORMATION IS.
⠀
And this is where copywriting comes in.
⠀
People sometimes hear “copywriter” and immediately imagine some huge tech company hiring someone to write a 20-page sales page.
⠀
No.
⠀
Even a small business selling physical products can need copywriting.
⠀
That detailed pinned post?
A copywriter can write it.
⠀
That product description explaining what each variation is and why someone might choose it?
A copywriter can write it.
⠀
That WhatsApp catalogue description?
A copywriter can help with it.
⠀
The graphic showing the different products, sizes and other important information?
That's where a graphic designer comes in.
⠀
And when both are done properly, the customer doesn't have to play detective before buying.
⠀
Now, before someone says:
⠀
“But customers can just DM.”
⠀
Of course they can.
⠀
And some will.
⠀
But that's not the point.
⠀
Some people genuinely don't mind chatting with a seller.
⠀
Others would rather see the basic information first, decide whether they're interested, and then contact you.
⠀
And some people simply won't bother asking.
⠀
They'll leave.
⠀
THAT'S THE PART BUSINESSES DON'T ALWAYS SEE.
⠀
You may be thinking:
⠀
“People are seeing my posts. Why aren't they buying?”
⠀
But someone can have you in mind for MONTHS.
⠀
They can see your content repeatedly.
⠀
They can decide:
⠀
“When I need this, I'll buy from this person.”
⠀
Then the day they finally need it, they visit your page and can't quickly find the information they need.
⠀
And just like that, a sale you had been building towards quietly for months can disappear.
⠀
YOUR CONTENT GOT THE PERSON INTERESTED.
⠀
BUT INFORMATION HELPS THE PERSON MOVE FROM INTEREST TO ACTION.
⠀
That's one of the reasons good copy isn't just about making a product sound attractive.
⠀
Sometimes, good copy is simply making it easier for the right person to understand what you're offering and decide what to do next.
⠀
And honestly?
⠀
I wasn't expecting my baby's complementary-feeding research to give me a copywriting lesson. 😂

29/09/2026

How fibre can help in your weightloss journey




Have you ever read a 2,000-word article and reached the end thinking:“Okay… but what was the actual point?”😂That's one r...
29/09/2026

Have you ever read a 2,000-word article and reached the end thinking:

“Okay… but what was the actual point?”

😂

That's one reason I don't think “long-form content” should automatically be treated as “good content.”

Length can give you room to explain something properly.

But more words don't automatically create more value.

Imagine two questions.

“What does CTA mean?”

And:

“How should I structure my homepage messaging so the right visitor understands what I offer and knows what to do next?”

Those questions clearly don't require the same amount of explanation.

The first might need a few sentences.

The second may genuinely need much more.

That's why a universal rule like “good content should be long” doesn't really hold up.

Google itself says there is no preferred word count for ranking.

And research into online reading shows that people frequently scan digital content. But that doesn't mean people refuse to read long content.

In fact, research on mobile news consumption has found that people can spend substantially more time with long-form articles.

So we have two things happening at once:

People value information they can find and consume efficiently.

But they'll also invest time when the information is worth the investment.

That's the part I find interesting.

The problem isn't necessarily length.

Sometimes the problem is that the content hasn't earned the length.

If you're answering a simple question, 2,000 words can become unnecessary.

If you're explaining something complicated, forcing everything into 200 words can leave the reader with half the picture.

And even “engagement” doesn't give us a simple answer.

Longer posts can perform differently across reactions, comments, shares, clicks or reading time.

So instead of asking:

“How many words should this post be?”

I'd ask:

“What does my reader need to know before this content has done its job?”

Then give them that.

Not 500 words because someone said 500 is ideal.

Not 2,000 because long-form sounds more authoritative.

Just enough useful information to do the job properly.

Because sometimes good content is 50 words.

Sometimes it's 500.

And sometimes it really does need 5,000.

29/09/2026

Benefit of fibre in weightloss

Before you post more, ask...
29/09/2026

Before you post more, ask...

One of the easiest ways to write a bad homepage is to solve the wrong problem.You think the problem is:“The copy isn't p...
28/09/2026

One of the easiest ways to write a bad homepage is to solve the wrong problem.

You think the problem is:

“The copy isn't persuasive enough.”

So you rewrite the headline.

Then the subheadline.

Then the CTA.

Then you rearrange the sections.

And somehow the homepage still feels… off.

The issue may be that you started with the page instead of the person.

Before I rewrite a client's homepage, I'd investigate four things first:

The business.
The customer.
The decision.
The evidence.

The business:

What are they actually selling?

How does the offer work?

Who is it for?

What makes it meaningfully different?

What action does the business need the homepage to generate?

The customer:

Why are they looking for this solution now?

What problem are they experiencing?

What outcome do they want?

What have they already tried?

What objections might stop them?

What language do they naturally use?

The decision:

What alternatives are they weighing?

Another provider?

DIY?

Doing nothing?

Waiting?

An internal solution?

Because your real competition isn't always the company with the similar logo and service page.

Sometimes it's inertia.

Then the evidence:

Why should this person believe the business?

What proof actually addresses their uncertainty?

Testimonials?

Case studies?

Reviews?

Credentials?

Demonstrations?

Transparent policies?

Again, the answer depends on the business.

Only after understanding those things would I diagnose the homepage.

Because now I can ask better questions.

Does the headline reflect the customer's actual problem?

Does the page communicate the value clearly?

Does the CTA make sense for the visitor's level of intent?

Does the proof answer a real concern?

Is the page missing information the customer needs?

Or is it full of information the business wants to say but the visitor doesn't need?

That's a completely different audit from:

“Let's make this copy punchier.”

And honestly, that's the point.

Conversion copywriting isn't just making words sound better.

Sometimes the biggest copy problem is that nobody researched what the words need to accomplish in the first place.

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