Laoye Curtis

15/08/2025

Do you know how to ATTRACT, CONVERT, and RETAIN quality clients for your business?

11/08/2025

STEPS TO BUILDING A STRONG SALES TEAM

Earlier today, I had a coaching session with one of the participants in my sales team building program.

We talked about her hiring plan - who to hire and how to hire.

In order to hire right, we had to dissect her business as it is, at the moment.

So I had to run her through these points:

▪︎ Her ideal customers.
▪︎ Customer segments they belong to.
▪︎ The roles she needed to fill right now were she to hire a sales staff.

With these above points covered, we were able to decide who to hire and the next steps to take in order to hire and sustain her sales team.


Lemme give you some practical insights from what we did.

First, she was clear about the kind of quality customers that she wants to serve. However, she didn't know they belonged in two different target audiences. We ended up describing her two target audiences - one, a B2C audience, the other, a B2B audience.

The big reveal here is that your marketing will not work if you're using the same marketing messages to target customers who belong in different target audiences.

For example, Jessica (not her real name) is targeting career women to sell her bespoke clothing and ready-to-wear.

She's also targeting corporate clients who need uniform wears.

The marketing content needed to convince either of these two target audiences isn't the same.


Second, we identified the customer segments that she can concentrate her energies on to generate sales.

For example, bankers are a customer segment under the 'career women' target audience; hotels are a customer segment under the 'corporate clients' target audience.

Get the drift?


By knowing who her ideal customers are and the customer segments they fall into, Jessica will be able to do lead generation, run targeted ads, do referral marketing, make cold calls to introduce her business, and even do direct marketing.

But she doesn't have to do it all herself.

Does she?

She can simply hire someone to join her sales team to get things done.


By figuring out her ideal customers and customer segments, we were able to identify the roles her present level of business requires.

These are:

Someone to generate leads.

Someone to make cold/follow-up calls.

Someone to create sales content - call scripts, captions, sales page, and so on - for her marketing.


Long story short, I helped her make the right decisions regarding how many person(s) she needed to hire right now and where to recruit.

Plus, an implementation guide of 7 steps.

No assumptions.

Clear steps.

To take.


Do you need something like this?

Reply or DM, '7 STEPS', and I'll send you a list of the 7 steps I gave Jessica to help her hire the right staff to handle sales for her.

And if you're more adventurous, I'd set up a consultation call to guide you in taking these 7 steps.

Cheers

Laoye 7-steps Curtis
Raising Fashion Millionaires

11/08/2025

Learn how to sell without running ads.

Learn how to sell with ads.

07/08/2025

Here’s How to Leave Your Sewing Machine and Build a Wildly Profitable Fashion Brand That Consistently Sells — With or Without You

For years, I’ve said it:

“If you want to hit 7-figures and beyond, you have to leave your sewing machine.”


What I didn’t tell you is that leaving the sewing machine is just Step One.

If you stop there, you’ll be free — but still stuck.

So what’s next?


Step Two: Build a Team That Produces and Sells For You

You can’t scale alone. Whether you run a custom/bespoke label, made-to-order brand, or a ready-to-wear line — you need people producing for you and selling with you.

Production and sales are the lifeblood of your fashion business.

And right now, if you’re still doing everything yourself, you’re not running a business — you’re running a hustle.


Step Three: Build Business Systems

A business system is simply a structured way of doing things.
Systems give your business structure, scalability, and sustainability.
They take your fashion hustle and turn it into a fashion brand.

But here’s the real key:

# # don’t build systems in a vacuum.

You build systems for people.

Which means: you need the right team to manage the right systems.

That’s how you go from being the designer, tailor, salesperson, marketer, and delivery person…

To being the CEO of a 7 or 8-figure fashion brand.


Ready to Build?

If you’re tired of chasing tricks and tactics and want to build a solid business that sells consistently…

I can help.

I’m currently hosting Business Audit Sessions for serious fashion entrepreneurs ready to build real structure.

Each session is small — just 5 people per call — and you’ll get live feedback on your current setup and the systems you need for:

Production

Marketing & Sales


Want in?

Send me a DM now to book your slot.

Let’s turn your fashion hustle into a scalable, profitable business.

— Laoye Curtis

06/08/2025

I've gone fully all in, in my fashion business coaching practice for the past 8 years and it's been hugely rewarding.

In my experience I learned that at some point, you'd plateau in your achievement and would have to rediscover new directions to go, at which point you go all in again.

Presently I'm at that phase where at I'm building a system for fashion brands to attract, convert and retain quality clients, and another system for building, training and leading powerful sales teams for their brands.

This 👆 is my story about going all in.

I hope it inspires someone.

Yep, there’s something transformative about going all in. When you commit fully to a meaningful pursuit, the highs and lows shape you in ways nothing else can.

It’s the only way to avoid looking back with regret, knowing you never gave it your all.

06/08/2025

Client+™️

That's the name is christened my client magnet system for generating consistent sales.
Would you like to know more?

06/08/2025

If you overspend with $500, you’ll overspend with $5,000.

If you avoid looking at your money now, you’ll avoid it later just with higher stakes.

That’s why your financial foundation matters more than your income.

It’s not only about how much you make, it's about what you do with it.

Compound interest is the most powerful (and overlooked) force in the stock market.

It rewards consistency and multiplies your money with time.

And once you understand it, you'll never see investing the same way again.

Grab my FREE 14-page guide and finally learn how real wealth gets built in the markets: https://bit.ly/3GsIwL0

04/08/2025

If you want high networth individuals as customers, master referral marketing and lead generation ads

04/08/2025

Marketing creates opportunities to have sales conversations

30/07/2025

If you’re not using ChatGPT for strategic thinking you’re missing out!

Your brilliant ideas can be fine-tuned with AI.

29/07/2025

The Community Based Selling Flow

Community >> Sales Funnel >> Online Store/Offline store

Build a community for your fashion brand.

Use a sales funnel to nurture them and get them to buy.

From your online store or offline store.

More on this tomorrow.

Watch this space.

Laoye Curtis

28/07/2025

Welcome to a new week!

This is the last week of August 2025.

I pray it turns out well for you.


Here's some good you can do this week to make a difference in your finances

1• Reach out to those folks who told you they'd like to buy your products or even place orders but didn't pay.

It's called follow-up.

2• Shortlist people you can reach out to this week to introduce your business to. And reach out via sms, call, WhatsApp, voice note, etc.

It's called prospecting.

3• Ask for referrals.

Remember that scripture that says, ask, and it shall be given. It works.

Ask God to open the hearts of people to favour you and their mouths to refer you.

Ask in faith.

And get to work, making a list of people in your network you can ask for referrals.

Then, reach out to the referrals.


You need to understand that customers will not just show up. You gotta put yourself out there.

While you do that, do well to post online content that is valuable to your target audience.

That is, when your target audience reads or watches your content, they'd say, "I like this 😀."

Or, "I really needed this, lemme save it."

Or, "I love this."

Or, "This is me you're talking about."

Or, "God bless you for sharing this."

Do you get the gist?

Also, engage with other people's content so that your social media app's algorithm can recognize you as an active user and push your content to be seen by more people.


And don't forget to run ads if you have the funds for it.

You should have funds for ads cos they get you in front of your target audience faster than posting every day does.


Anyways I'd like to pause here.

If you want more business insights like this, you can join my Sales Mastery Community on WhatsApp to learn more.

DM on WhatsApp 0808 490 1010

Cheers

Laoye new week Curtis