07/10/2025
🎙️ It’s time for 𝐏𝐞𝐨𝐩𝐥𝐞’𝐬 𝐀𝐬𝐬𝐞𝐦𝐛𝐥𝐲 on our partner station !
This week, we’re taking you straight to the marketplace — the heart of agribusiness — with a timely conversation on how farmers, traders, and agro-entrepreneurs can thrive this market season.
Our guest ,Idowu Osun, Business Development Expert, IITA YOUTH Agripreneurs, will lead an engaging discussion on:
“Market Season: Selling Smart, Earning More.”
In today’s changing agribusiness landscape, selling smart isn’t just about having good produce — it’s about strategy, timing, branding, and understanding the market.
🔍 What can listeners, farmers, and agripreneurs expect?
• ✅ Smart marketing strategies for farmers and agribusinesses
• ✅ How to identify profitable markets and build customer loyalty
• ✅ Tips for value addition and improving product presentation
• ✅ Financial literacy and pricing strategies that boost income
• ✅ Real success stories from youth in agribusiness and market innovators
Did you know? Selling smart can turn smallholder farmers into agribusiness leaders — helping them earn more, reduce waste, and connect to bigger markets locally and globally.
Whether you’re a farmer, trader, youth entrepreneur, or agribusiness investor, this episode will help you sharpen your business mindset and make this market season your most profitable yet.
📻 Tune in by 5PM via 👉 radio.iita.org or 88.5FM, and learn how to sell smart and earn more with insights from IITA’s agribusiness experts.
International Institute of Tropical Agriculture (IITA) IITA YOUTH Agripreneurs