22/07/2024
At the Lagos Startup Week, Pulse and Business Insider Africa, who were media partners, hosted a panel on "Scaling Startups through Strategic Distribution Channels" and tapped into the minds of Fabio Abiola, Tolulope Olorundero, Katy Sadé Adebayo, Olawale Akinola and Fiona Weeks, all experienced marketing and media professionals.
The panel discussants, together with Victor Oluwole, who moderated the panel, explored the importance of media distribution for startups, and exactly how startups can take advantage of the resources and capabilities of media to establish, maintain and maximize a relationship with their audiences.
Pulse's partnership with the Lagos Startup Week reiterates our passion and commitment to supporting creativity and entrepreneurship in Africa, which is in line with our mission and values. As the startup ecosystem in Nigeria and Africa continues to grow, often despite considerable hurdles, Pulse will remain committed to collaborate with and support founders and creative talent.