08/06/2021
BENEFIT OF TAKING YOUR BUSINESS TO SOCIAL MEDIA
1. Create Brand Recognition
Taking your business to social media create well know brand
recognition, there are some people that need your product but
don't know how to get it, Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
2. Generate A Conversation Around Your Brand
Getting your business to social Media gave you opportunity to be able to have conversation with your customer around your brand, it gave you opportunity to know more about your customer, As we all know, people buy people, people buy product from someone they trust, you can communicate with them and make them know you care about them.
3. Learn How To Connect With Your Audience Through Social Listening
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
4. Tell Your Brand’s Story
Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.
5. Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the
keywords your audience will be using, but it’s more focused on
your specific product. You can use social media to gather this
information.
6. Provide Exceptional Customer Service That Keeps Your
Followers Happy
Customers now expect companies to handle their requests through social media.
A strong investment in customer service can build meaningful relationships between your company and your customers. And with social media, the challenge of customer service remains as demanding as it had before.
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.
7. Build Customer Loyalty
What could possibly be better than building brand loyalty for free?
Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.
It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.
8. Direct Referral Traffic To Your Site Or Blog
Social media marketing can assist in sending customers directly
to your site.
Though social networks are great for getting traffic to your site, you need to consider not only what to post but how often to post. You don’t want to become that overbearing marketer, or you’ll turn off your customers.
It’s good to follow a set schedule for posting your content (link to one of our blog posts). This will help you ensure that your content is not only posted at a time that is most effective, it will also give you time to edit your content to help you with your SEO.
It’s unlikely that all of your traffic will come through search engines. Social media channels allow for more diverse inbound traffic streams.
9. Social Media Can Assist With Link Building
Social media can have an indirect impact on SEO.
For example, let’s say that you get 1,000 shares on a blog post because it contains strong content. Some of your followers who see your post may write similar content and link back to your original post as a source. Search engines will then pick up on the fact that your content has linked back to a good amount and (hopefully) rank your post higher than your competition.
10. It’s (Mostly) FREE
Thats right, (mostly) free.
It’s free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure.
You can promote your business on Facebook for any budget. Facebook also automatically directs your ad toward users that are interested in what you’re advertising. Twitter works the same way.
You have to set up a campaign, and they’ll work with your budget. That means you’ll have a huge ROI and you'll use your marketing budget in an effective way.
You have to set up a campaign, and they’ll work with your budget. That means you’ll have a huge ROI and you'll use your marketing budget in an effective way.
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