Nigeria Digital PR Summit

Nigeria Digital PR Summit Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Nigeria Digital PR Summit, Media/News Company, 19 Town Planning Way, Ilupeju.

This is the official page of the Nigeria Digital Public Relations Summit designed to sharpen the skill set of communicators in digital public relations practice.

Throwback Thursday – Pepsi spent $1million dollar on logo redesign. Was it worth it? Let’s Find out.In 2008, Pepsi revea...
11/12/2025

Throwback Thursday – Pepsi spent $1million dollar on logo redesign. Was it worth it? Let’s Find out.

In 2008, Pepsi revealed a new logo, the logo looked almost the same just a subtle curve change in the stripe which cost them $1million. They got a lot of trolling with people asking “Is this worth $1million?

The design agency dropped a 27 page document explaining the redesign. Shockingly, the document wasn’t talking about Fonts or color theory but Mona Lisa the golden ratio and earth magnetic field.

The internet had a field day mocking Pepsi, people were mocking Pepsi, laughing and using Pepsi to create meme. This generated a lot of conversation and traction pushing Pepsi publicity and brand awareness.

In the end, the $1million Pepsi spend on rebranding was worth it, Brand Marketing design isn’t just about looking good, it’s about sounding deep enough to spark conversation.  

Pepsi $1million became a meme, a case study, and an inside joke in ad circles. Branding at scale isn’t just about making sense, it’s about making noise. Sometimes even a tilted stripe can spark a converation and create a movement.


Spotlight Monday Personality of the Week: Segun Ogunleye is a transformational marketing leader with 18+ years of exper...
08/12/2025

Spotlight Monday

Personality of the Week:

Segun Ogunleye is a transformational marketing leader with 18+ years of experience in marketing communication, strategy, and brand management. He currently serves as Head of Marketing at Diageo, overseeing African partner markets and leading the beer category across South, West & Central Africa.

He previously worked at Seven-Up Bottling Company for over 10 years and has held roles at Nike, MullenLowe Lintas Group, and Cadbury Nigeria Plc.

A dedicated lifelong learner, Segun has completed executive programs at top institutions including The Wharton School, Stanford University, LSBF, and Pan-Atlantic University.



05/12/2025

Health Talk – Colonoscopy

Colonoscopy is a medical procedure used to examine the inside of the large intestine (colon and re**um). This helps detect abnormalities such as inflammation, ulcers, polyps, bleeding, or early signs of colore**al cancer. It is usually recommended for adults over 45, people with digestive symptoms, or those with a family history of colon-related diseases.

Benefits of Colonoscopy

1. Early Detection of Colore**al Cancer

Colonoscopy can spot cancer at an early stage when it is easier to treat and has a higher survival rate. Early detection is one of the most important reasons for screening.

2. Removal of Polyps Before They Become Cancerous

Polyps are small growths in the colon that can turn into cancer over time. During the procedure, doctors can detect and remove them immediately, preventing future disease.

3. Helps Diagnose Digestive Symptoms

Symptoms like abdominal pain, re**al bleeding, chronic constipation, diarrhea, or unexplained weight loss can be investigated to determine the underlying cause.

4. Reduces Long-Term Health Risks

By detecting and treating issues early, colonoscopy lowers the risk of developing serious bowel diseases and complications later in life.

5. Provides a Clear, Full View of the Colon

Unlike some other tests, a colonoscopy allows doctors to see the entire colon directly, making it one of the most accurate tools for screening and diagnosis.



05/12/2025

Deep Fake – Using mandatory AI labeling to curb misinformation.

An AI generated video falsely depicted Elon Musk unveiling a futuristic Tesla motorcycle at a trade show complete with growing wheel.

This video generated a lot of views and commentaries with over 3m views and 21k likes, Elon responded directly, he said “Never happening”.

Elon reaction stirred up a lot of conversations, with people identifying the high rate of fatalities caused by motorcycles. Data provided by US NHTSA shows that motorcycle fatalities are 28 times higher than cars.

Elon’s response did not only address the misinformation but also addressed the danger a Tesla motorcycle can cause, this raise the call for mandatory AI labeling to curb misinformation.


BREAKING: META POACHED APPLE’S TOP DESIGNER – Apple’s head of UI design since 2015, behind Vision Pro, Apple Watch, iP...
04/12/2025

BREAKING: META POACHED APPLE’S TOP DESIGNER

– Apple’s head of UI design since 2015, behind Vision Pro, Apple Watch, iPhone X – is leaving to become Chief Design Officer at META.

Jony Ive once called him a “genius for human interface design.” Just months ago, he unveiled Apple’s “Liquid Glass” at WWDC.

Apple talent exodus just became harder to ignore.



Throwback Thursday – Meet the man who turned his Childhood Obsession into an Iconic Global Car Brand.Karl Benz was a mec...
04/12/2025

Throwback Thursday – Meet the man who turned his Childhood Obsession into an Iconic Global Car Brand.

Karl Benz was a mechanical genius whose childhood obsession was tinkering with gears and engines, while other kids played with sand.

Karl Benz was born in 1844 in Germany to a family of railway workers. He lost his father at the age of two, but his mother believed in education and saw him through school. At the age of 27, he was building engines, and at 41, he built the world’s first car.

Just like many innovations, he faced a lot of pushback from investors, engineers, and people. Some people said, “Why do we need this when we’ve horses?”. But his wife, Bertha Benz, believed in his vision and drove the car 106km across Germany without GPS, roads, or fuel stations. She bought petrol at a pharmacy just to prove that Karl’s invention truly worked.

The journey went viral, made headlines, and orders followed. Karl went on to invent and launch the Benz Velo, which became one of the first mass-produced cars.

By 1926, Karl Benz had merged with Daimler and Maybach, who were building faster engines at the time. This was the birth of the Mercedes-Benz brand.


03/12/2025

Australia Government bans users under the age of 16 from using social media.

In an attempt to bring ethical standards and regulations to the use of social media by minors or underage, the Australian government has made a bold move banning minors under the age of 16 from using social media.

The government orders social media platforms to remove minors under the age of 16 who are currently on those platforms starting from December 10th, this action would help protect young Australians from the unwholesome internet exposure.

Is this a right step in the right direction? Should Nigerian Government take the same step?

Let’s know what you think in the comment section.


Marketing isn’t about being the best at what you do, but rather about being visibleVisibility beats perfection. People d...
03/12/2025

Marketing isn’t about being the best at what you do, but rather about being visible

Visibility beats perfection. People don’t always buy the best brand; they buy the brand they can’t ignore. This is why brands have a special budget for marketing and advertising, because it’s not about how good your product is, but it’s about how you appear, appeal, and build perception.

Let’s say “Soft drink”, now the first thing that comes to your mind is Coca-Cola, not because it is the best of all drinks, but because it’s everywhere. Say “book a ride,” and the first thing that will come to your mind is Uber, not because it’s the cheapest, but because it owns the category in your mind.

You might have a better product, but if your competitor is louder and more visible than you, THEY WIN EVERY SINGLE TIME.


02/12/2025

Marketing Communications isn’t just about the Product, it’s about the outcome and experience your customers have after using your product. Hence, in your marketing message, always ensure you use the phrase “So you can” plus the experience you want your customers to have.



From a $23 Idea to a $1.3M Digital Success: A Reminder for Every PR LeaderIn 2016, a young Singaporean named Zames Chew ...
02/12/2025

From a $23 Idea to a $1.3M Digital Success: A Reminder for Every PR Leader

In 2016, a young Singaporean named Zames Chew saw a simple problem: his parents needed a handyman, but the internet had no reliable platform to find one.
Instead of complaining, Zames (just 16 years old) bought a website domain for $23 and built what would later become a $1.3 million brand: Repair.sg

He wasn’t a tech giant.
He had no massive budget.
He had no industry support.
What he had was a clear vision, digital curiosity, and the courage to start. Despite stereotypes, stigma, and being told “manual work is for those who don’t make it in life,” Zames and his brother kept going. They turned digital tools into amplifiers of credibility, the very power PR professionals harness every day.

Today, Repair.sg is one of Singapore’s most trusted service platforms.

Why This Matters to the Nigerian Digital PR Community

Zames’ story is not just about entrepreneurship, it’s a blueprint for the future of Digital PR.

Spot the gap: Our value is in identifying what others overlook.

Leverage digital: Technology is not the future; it is the NOW.

Start with what you have: Strategy and consistency often outperform big budgets.

Stay resilient: Public narratives can shift; what matters is your purpose.


Spotlight Monday Personality of the Week: PR & Marketing Communications LeaderGroup Head, Brand Transformation & Digit...
01/12/2025

Spotlight Monday

Personality of the Week:

PR & Marketing Communications Leader
Group Head, Brand Transformation & Digital Marketing, Bank of Industry

With 18 years of experience across banking, insurance, and brand management, Babajide has led major transformations in marketing, digital strategy, and corporate communications. He has served in senior roles at GTBank and Heirs Insurance, driving brand growth, experiential marketing, and integrated communications.

A graduate of the University of Lagos, Babajide also holds advanced degrees from the University of London, University of Portsmouth, and an Executive MBA from Pan-Atlantic University.

At BOI, he has championed key digital initiatives including iDICE, PriceSenseNG, and the Online Loan Application & Tracking System, strengthening innovation, youth empowerment, and customer experience.



Happy New Month, PR Leaders! Welcome to December, A month of reflection, recalibration, and renewed opportunities. As co...
01/12/2025

Happy New Month, PR Leaders!

Welcome to December, A month of reflection, recalibration, and renewed opportunities.
As communication professionals, we’ve shaped narratives, protected reputations, and built connections throughout the year.

May this final chapter bring clarity, creativity, and impact to every story you tell.
Here’s to stronger strategies, smarter storytelling, and meaningful relationships.

Cheers to a productive December!


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Ilupeju
100252

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Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 05:00
Friday 08:00 - 17:00

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