Nigeria Digital PR Summit

Nigeria Digital PR Summit Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Nigeria Digital PR Summit, Media/News Company, 18 Hughes Avenue, Ilupeju.

This is the official page of the Nigeria Digital Public Relations Summit designed to sharpen the skill set of communicators in digital public relations practice.

SAVE THE DATE: 11th Nigeria Digital PR Summit | 15 – 16 October 2026, LagosThe Nigeria Digital PR Summit, the country's ...
01/06/2026

SAVE THE DATE: 11th Nigeria Digital PR Summit | 15 – 16 October 2026, Lagos

The Nigeria Digital PR Summit, the country's premier platform for digital public relations, new media, digital economy, and digital strategy, returns for its 11th instalment, themed "The Rise of Digital Influence: Culture, Creators and the New PR Playbook" from October 15 to 16, 2026, in Nigeria's communication capital, Lagos.

The Summit brings together over 300 participants, including government officials, digital communications professionals, brand leaders, corporate executives, content creators, pop culture pundits, and industry innovators for two days of high-level discourse, capacity building, and strategic engagement.

This year's theme confronts a fundamental shift in how influence is generated, managed, and measured across Nigeria and the African continent. As the digital communicators rewrites the rules of global influence, the Summit will serve as the definitive conversation space for navigating what comes next.

The conversation continues, and we would be honoured to have you in the room.

Full programme details and registration information to follow.

For speaking, partnership and sponsorship enquiries, please contact [email protected] or call 08182001459, 08033225251.

We look forward to welcoming you.

Segun McMedal
Convener, Nigeria Digital PR Summit

What We Learned at the 5th Quarterly Webinar themed 'Dressed for the Algorithm: Fashion, Visibility, and Digital Influen...
29/05/2026

What We Learned at the 5th Quarterly Webinar themed 'Dressed for the Algorithm: Fashion, Visibility, and Digital Influence.'

Special thanks to our faculty, Efe Obiomah, Adeola Odunowo, and Shirley Ekene Onwumeh, and to every participant who joined this edition.

Swipe to explore the key insights.






Dear Comms Professional,Thank You for Joining the 5th Quarterly WebinarThank you for joining the Quarterly Webinar theme...
26/05/2026

Dear Comms Professional,

Thank You for Joining the 5th Quarterly Webinar

Thank you for joining the Quarterly Webinar themed ‘Dressed for the Algorithm: Fashion, Visibility, and Digital Influence.’

Your presence and engagement made the session truly worthwhile.

A special thank you to the President and Chairman of Council of the Nigerian Institute of Public Relations, Dr. Ike Neliaku, fnipr, for joining us. His presence elevated the conversation considerably.

I specially thank our speakers for honouring our invitation and for making time to share their knowledge and experiences with us.

As promised, download the presentation slide here - https://shorturl.at/VaAAq. Use it to reinforce your learning and share with your network.

Download the video recording here - https://shorturl.at/2ZMN1

Follow us on social for updates and upcoming programmes.

Until next time.

Segun McMedal
Convener, Nigeria Digital PR Summit

Dear Comms Pro,Tomorrow, we go live.Join the Nigeria Digital PR Summit Quarterly Webinar themed: “Dressed for the Algori...
25/05/2026

Dear Comms Pro,

Tomorrow, we go live.

Join the Nigeria Digital PR Summit Quarterly Webinar themed: “Dressed for the Algorithm: Fashion, Visibility, and Digital Influence.”

From the Met Gala to the Headies and AMVCA 2026, the conversation will explore how fashion, celebrity culture, and pop culture moments are shaping visibility, influence, reputation, and digital engagement in today’s media ecosystem.

If you work in PR, media, branding, marketing, content creation, or digital communications, this is one conversation you should not miss.

Date: Tuesday, May 26, 2026
Time: 11:00 AM WAT

Attendance is free, but preregistration is required via: https://shorturl.at/gPbsi

Follow the Nigeria Digital PR Summit across social media for updates.

We look forward to having you join the conversation.

Segun McMedal
Convener, Nigeria Digital PR Summit

MONDAY SPOTLIGHTChineze Amanfo does not fit neatly into a single category. She is a public relations practitioner, campa...
25/05/2026

MONDAY SPOTLIGHT

Chineze Amanfo does not fit neatly into a single category. She is a public relations practitioner, campaign strategist, corporate spokesperson, and educator with 20 years of experience spanning telecommunications, real estate, and technology across Nigeria.

What distinguishes her is not just the range of her work but the consistency of her conviction about communications as a tool for impact. She began her career at C & F Porter Novelli, building her grounding in reputation management and media before moving through Rendeavour, and Inlaks, leading communications at each stop with measurable results.

Her campaign portfolio carries weight. She has delivered SABRE Africa Award-winning work across the 9mobile Future CEO Initiative, The Hack by 9mobile, and the ALX/9mobile Pitch Your Business Competition. She also led communications for the Etisalat Telecommunications Engineering Postgraduate Programme, the first taught Master's programme in telecommunications engineering in West Africa, and spearheaded the launch of Alaro City, Rendeavour's mixed-income development in Lagos.

On digital empowerment, her position is clear. At a capacity-building session organised by 9mobile and Microsoft on AI-powered storytelling tools for journalists, she stated: "We recognise the pivotal role that the media plays in shaping public discourse and driving societal change. Equipping them with the requisite knowledge and tools will enhance their capability to deliver on their respective assignments efficiently."

That is not a corporate line. It reflects a practitioner who understands that digital empowerment is not a programme, it is a posture. At a separate workshop on new technologies in photojournalism, she reinforced it: "Today's workshop is a demonstration of our commitment to empowering the media with the tools and knowledge needed to thrive in the digital era."

Beyond her role as Public Relations Lead at T2mobile, formerly 9mobile, she tutors at the London School of Public Relations Nigeria and Orange Academy, and provides strategic counsel to Reputation Solutions Providers Limited, PR Tulip Consult, and BRAND IT AMANFO Limited. She holds a degree from the University of Calabar and an MBA from Business School Netherlands, and is an accredited member of the Chartered Institute of Public Relations and the Nigerian Institute of Public Relations.

Who deserves to be on this wall next? Tag them in the comments or send us a DM.

Every Monday, Nigeria Digital PR Summit.

The Click Is Dead. What Is Replacing It?Nigeria's digital media ecosystem has just recorded one of its most significant ...
19/05/2026

The Click Is Dead. What Is Replacing It?

Nigeria's digital media ecosystem has just recorded one of its most significant structural shifts in years, and communications professionals cannot afford to ignore it.

Total traffic across Nigerian digital media platforms fell from over 1.04 billion visits in 2024 to 769 million in 2025; a 26.2% decline. The SquirrelPR RANKED 2026 Report notes that this does not reflect reduced relevance, but a recalibration driven by artificial intelligence. AI-powered search overviews are increasingly answering user queries directly, reducing the need to visit publisher websites while still relying on those same publishers as primary sources.

This is not a uniquely Nigerian story. Digital media ecosystems across the world are grappling with the same AI-driven recalibration. But for Nigeria's communications industry, the numbers are too significant to treat as background noise.

As Jonah Solomon, Co-founder of SquirrelPR, stated: "The old model of digital media was built on clicks. That model is breaking down. Today, influence is defined by authority, trust, and the ability to shape conversations, even when users don't click through."

Key takeaways for PR and communications professionals:
• Vanity metrics such as page visits and impressions are increasingly unreliable measures of campaign success.
• Legacy news platforms continue to dominate traffic and remain central to the information ecosystem, while technology media faces the most direct pressure from AI summarisation. Entertainment and lifestyle platforms remain relatively resilient due to their cultural and engagement-driven content.
• Credibility and editorial quality are now competitive advantages. Brands that invest in authoritative, well-sourced content will benefit from AI citations even without direct clicks.
• Brands are increasingly focused on conversion, trust, and audience quality over volume-driven metrics.
• Communicators must begin building for discoverability within AI systems, not just search engines and timelines.

Source: SquirrelPR RANKED 2026 Report | Techpoint Africa, May 2026





Rev. Adesola Adebawo does not fit neatly into a single category. He is a senior energy executive, strategic communicatio...
18/05/2026

Rev. Adesola Adebawo does not fit neatly into a single category. He is a senior energy executive, strategic communications leader, institutional advisor, and pastor with nearly three decades of experience that spans multinational boardrooms, regulatory corridors, government platforms, and community development work across Africa.

What distinguishes him is not just the breadth of his career but the quality of thinking he brings to it. In April 2026, he highlighted the severity of Africa's energy crisis: "Africa's energy challenge is not a shortage of resources. It is a shortage of governance that works." That framing captures his approach; he is not interested in symptoms; he goes after root causes.

At the 2025 Nigerian International Energy Summit, moderating an Inter-Ministerial Energy Leadership Roundtable, he was equally direct: "Access to reliable and affordable energy remains a significant challenge for many African nations, hindering economic development and impacting quality of life. Attracting global investment is crucial to unlocking this potential."

These are not platitudes. They reflect a career built at the intersection of energy, policy, and institutional strategy, from his time as Communications Manager at Chevron Nigeria to General Manager, Government, Joint Venture, and External Relations at Heritage Energy Operational Services Limited. He currently leads Hyphen Partners Limited, a specialist advisory firm supporting organisations navigating complex, policy-sensitive environments.

Critically, he brings that same strategic rigour to how he works. He has said, "Organizations rarely fail because of what they don't know; they fail because of what they don't use." That conviction is reflected in how he leverages digital tools, from data-driven stakeholder intelligence to digital communications platforms, to deliver sharper advisory outcomes for the organisations and institutions he supports.

Beyond the corporate arena, he leads the Ilaje Development Summit Group, serves as Lead Pastor of Global Influence Continental Church, and holds membership in the Nigerian Institute of Public Relations, the International Association of Business Communicators, and the Chartered Institute of Mediators and Conciliators.

He is a recipient of the Emerging African Leaders Pinnacle Award and was recognised as Development Influencer of the Year 2020/2021.

Who deserves to be on this wall next? Tag them in the comments or send us a DM.

Every Monday – Nigeria Digital PR Summit.






14/05/2026

Throwback: Highlights from the 10th Nigeria Digital PR Summit

It is always a pleasure to look back at what we built together.

The 10th Nigeria Digital PR Summit was a defining moment for public relations practice in Nigeria, a gathering of industry leaders, innovators, and change-makers who came ready to learn, connect, and push the conversation forward.

To our sponsors, partners, speakers, and participants, your support and presence made every moment count. This is what happens when a community shows up for itself.

As we look ahead to the next edition, we carry forward the energy, insights, and relationships forged at this milestone summit.

The best is still ahead.





With Omoniyi P. Ibietan – I just got recognized as one of their top fans! 🎉
13/05/2026

With Omoniyi P. Ibietan – I just got recognized as one of their top fans! 🎉

The AMVCA is Africa's most prestigious cultural brand activation platform, and Nigerian brands may not be maximizing the...
13/05/2026

The AMVCA is Africa's most prestigious cultural brand activation platform, and Nigerian brands may not be maximizing the opportunity.

Last Saturday, the 12th edition of the Africa Magic Viewers' Choice Awards (AMVCA) delivered one of the most commercially significant nights in the event's history. The performances were memorable, and the fashion was extraordinary. But for communications and brand strategy professionals, the real story was happening off the stage.

For the first time in the AMVCA's history, a luxury spirits brand took the headline sponsorship slot. Don Julio Tequila led the charge, with Johnnie Walker and The Singleton joining as supporting brands. These were not passive logo placements. Johnnie Walker activated across the entire AMVCA week, opening with a Young Filmmakers Day, powering the Icons Night tribute under its Keep Walking philosophy, and backing the Best Digital Content Creator category.

Don Julio hosted an exclusive winners' experience that gave award recipients a platform to speak about their creative journeys. Every touchpoint was intentional. Every activation told a story.

The results were swift and measurable. Digital engagement surrounding the event's fashion hashtag alone generated an estimated 45 million impressions globally within the first six hours.

Now, here is the question that should be keeping Nigerian brand managers and communications teams up at night.

While international luxury brands arrived at the AMVCA with fully integrated, multi-day activation strategies, where were Nigeria's homegrown consumer brands? Where were the banks, the telcos, the FMCG giants, and the technology companies that touch the daily lives of the same audience that watched that ceremony?

The AMVCA is not just an awards night; it is a cultural moment that generates tens of millions of impressions, dominates social media conversation for days, and places brands in front of Nigeria and Africa's most culturally engaged audience. The infrastructure for brand storytelling is already built. The audience is already assembled. The question is whether Nigerian brands are showing up with a strategy worthy of the moment.

The international brands clearly are. The AMVCA is Africa's most prestigious cultural brand activation moment; and Nigerian brands are still not maximising it.

Hot or Not? Drop your verdict in the comments.

Address

18 Hughes Avenue
Ilupeju
101212

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 05:00
Friday 08:00 - 17:00

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+2348033225251

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