Dabin Joy

Dabin Joy Sharing profitable content marketing insights with digital entrepreneurs.
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Kids in the slums of Jenta may not have much, but they've got something that many adults have lost: the ability to live ...
31/03/2025

Kids in the slums of Jenta may not have much, but they've got something that many adults have lost: the ability to live in peace with each other.

Despite the harsh conditions and challenges they face growing up in such an environment, these kids often find ways to put aside their differences and come together to play.

They remind us that peace is not just a distant dream, but a reality that can be achieved when we prioritize understanding, empathy, and kindness. As adults, we can learn a thing or two from these young ones about what it means to truly live in peace.

Motion is more than a memoir—it is an inspiration, a roadmap, and a challenge to rise beyond limitations. The journey from Jenta to greatness wasn’t easy, but it was worth it. Are you ready to move?

Pre-order the book via this link; https://selar.com/99b354

For the woman who shows up,with weary eyes and an aching heart,who rises at dawn's warmth,to face the day's unrelenting ...
07/03/2025

For the woman who shows up,
with weary eyes and an aching heart,
who rises at dawn's warmth,
to face the day's unrelenting role.

Your presence is a revolution,
a defiance of the status quo,
a declaration that you will not be silenced,
that your voice will be heard, and your story told.

You show up, though the world may not see,
the sacrifices you make, the battles you've won,
the scars that tell the tale of your strength,
the love that fuels your every step, your every breath.

For the woman who shows up,
with every fiber of her being,
who refuses to let the darkness consume,
who chooses to rise, to shine, to be seen.

May your showing up be a beacon of hope,
an evidence of all that is possible and may it inspire others to do the same,
to rise, to shine, to show up, and to claim their name.

©Dabin Nyinrot Joy


Dear Woman,Do not forget!"The future depends entirely on what each of us does every day; a movement is only people movin...
07/03/2025

Dear Woman,

Do not forget!

"The future depends entirely on what each of us does every day; a movement is only people moving." - Gloria Steinem

Happy International Women's Day!

Let's celebrate the strength, resilience, and determination of women around the world.

How to Create an Interesting Social Media Page for a Boring NicheIf you look for advice on how to create a buzzing socia...
21/02/2025

How to Create an Interesting Social Media Page for a Boring Niche

If you look for advice on how to create a buzzing social media channel, you’ll find that the general consensus is to try to offer something of genuine value.

Your aim is to try and create something that people will be entertained or informed by and that way to think of your social media page almost a product or as a service in its own right. The aim is to make a page that people will be excited or eager to check in on.

That’s easy if you have a business in fitness. All you need to do is to regularly post inspiring quotes, workout tips and pictures of people training. Job done!

But what if you work in life insurance? Or accounting? How then are you supposed to come up with a channel that people can relate to?

Being Tangential
In these scenarios, the simple solution is to create a social media page that's not directly about your niche or industry, but rather one that's indirectly related.

A great example of this might be a company that sells lightbulbs. Now, this is a pretty dull (no pun intended) product, and it's not something people will want to read about every day! But something indirectly related here is interior décor.

People have lightbulbs in their lamps and lamps are a key part of our decorating.

So you can therefore create a social media page that’s about decorating. A great example of this would be a Pinterest board where you collect inventive and creative ideas for interior décor. This could include ‘hacks’ for storage or beautiful home-made designs.

Either way, you now have a page that’s filled with unique ideas that homeowners might want to check out for inspiration and you’re providing a service. You can this way build a big following, get lots of shares and only then occasionally try and promote your lightbulbs!

Know Your Why
What’s also important is to know the reason that your business exists and what drives it. Why do you do what you do? What is your value proposition and how do you make the world better?

Once you know this, you can find that ‘through line’ that connects your topics. So for example, if you sell life insurance, your mission statement might be to create happier families.

And if that’s your mission statement, then a page about ‘fun activities for families’ will serve the same end goal and be a perfect marketing strategy!

So, being Tangential and knowing your why is the key to successfully creating a social media page for your boring niche.

©Adjoto Haruna

Don't be left behind.As a boss, you NEED to know the latest social media trends to:REACH your fave customersBOOST that b...
05/02/2025

Don't be left behind.

As a boss, you NEED to know the latest social media trends to:

REACH your fave customers
BOOST that brand awareness
DRIVE sales and website traffic
STAY AHEAD of the competition!

Stay woke, adapt, and THRIVE in the ever-changing social media game!

Think about this!When you go to a shop to buy something and you meet that shop locked, you're likely to move to the next...
13/01/2025

Think about this!

When you go to a shop to buy something and you meet that shop locked, you're likely to move to the next shop especially if what you need is urgent and important in that moment.

It's similar to what happens online .

The person who is available to respond will most likely close the sale than one who is yet to come online.

So, if you're not showing up to serve your amazing customers, someone else will! And trust me, they'll be happy to take them off your hands because the world runs on survival of the fittest.

To stay top of mind, you'll need to keep showing up with value, humor, and all the feels!

Your customers are counting on you!




08/01/2025

Take that first step today!

"The only impossible journey is the one you never start."

Every great achievement begins with a single step. The journey to success is often daunting, but it's the courage to start that sets us apart.

Don't let fear hold you back from pursuing your dreams!

Every step forward, no matter how small, brings you closer to your goal.

So, what have you been putting off?

Can you start today?


Use this moment to do what needs to be done!Procrastination will rob you of this moment and it will take extra effort to...
07/01/2025

Use this moment to do what needs to be done!

Procrastination will rob you of this moment and it will take extra effort to meet up!

If you have planned to get out of bed by 5am, ensure you do so.

If you have planned to read at 6am, ensure to do so.

Avoid pushing the tasks of this hour to the next.


Showing up isn't always easy or pleasant!There are days you'll wake feeling unmotivated and you'd rather cuddle up in yo...
06/01/2025

Showing up isn't always easy or pleasant!

There are days you'll wake feeling unmotivated and you'd rather cuddle up in your bed than get on with any task that lies ahead of you.

I remember this day clearly.

My big mummy was unwell and in discomfort yet she chose to still show up for me because I mattered to her and it was a big day for me.

You should also cultivate the habit of showing up for your business not just when it's convenient to do so but even when it isn't.

Your business or enterprise matters a lot and it thrives on attention so feed it rightly.




He seemed to be in a haste.The old man that sat next to me in the Keke.The rider was trying to get two more passengers t...
16/11/2024

He seemed to be in a haste.

The old man that sat next to me in the Keke.

The rider was trying to get two more passengers to join the vehicle before moving but the old man beckoned to him and asked what the fare for his destination was.

When the rider told him, the old man said he was going to pay for the two empty seats because he needed to get to where he was going to in time.

This was such a rare thing to see in this generation and it reminded me of how important it is to stay 'time- conscious' and embrace punctuality.

I remember how our lecturers in school tried their best to ensure we understood the importance of being punctual even though we rebelled quite a number of times. We knew that what they were doing was for our good. We saw how they came to class at the exact time for lecture and showed up early even for programs organised by students.

The older generation clearly had a greater respect for time than ours and I think that if the template used to inculcate that discipline in them worked well then it should be revisited to salvage ours.

Whenever I attend events and see how most of them start way behind schedule, it breaks my heart. An event will begin two hours after the scheduled time and the organisers will not even apologize for their lack of respect for people's time or even show the slightest sign of remorse.

I know that I still struggle to keep to time for every event I attend but I'm glad that I've improved greatly and the goal is to keep getting better.

I really hope that the "African Time" syndrome gets a reliable cure that will make it fade into oblivion.


12/11/2024

Let me explain what NICHE means.

Imagine you're in a crowded market. There are lots of shops selling all sorts of things, right?

Instead of trying to sell everything to everyone, you decide to focus on selling just one thing: handmade soaps.

That's a niche. It's a smaller, more specific market within a larger one.

As a writer, if you focus on a niche, you can become an expert in your field and attract a loyal customer base.

You can state the brands you want to write for, such as food, fashion, lifestyle, beauty, and real estate brands. You can produce blog posts, articles, and website content for these brands.

Now, this is where NICHING DOWN comes into play.

You pick the type of brands you'll be able to work with and improve better, like I earlier mentioned:

👉🏼 Food
👉🏼 Lifestyle
👉🏼 Beauty
👉🏼 Real estate

Once you've picked this niche for yourself, do your research about those niches and position yourself as someone who is ready to help such brands with their blogs, articles, and website content.

In your content, attract such brands by calling them out.

Talk about the problems these brands face when trying to communicate what their brand stands for in an article.

Position yourself as a solution anytime you're creating content to target people in those niches.

Create innovative ideas they haven't thought of and pitch to them so you can stand out and be selected to become their official content writer.

Niching down helps you know who to target and how to target those who need your service.

I hope this explains what NICHE and NICHING DOWN actually is.

©Miracle Nkem Adishi

06/11/2024

Your dream is still a dream until it starts manifesting.
People celebrate results, not what is in your mind to do.
So get to work!
© Lami

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