08/08/2025
It’s a Kids Program, yes, and we needed to give it something that would capture both kids’ attention and parents’ interest at first sight.
Here’s why we chose every color you see on the design:
.
1. 🔵💙 Blue & Teal Gradient (The Initial Brand Colors)
Meaning: Represents technology, clarity, and innovation.
.
Why We Used It: As a digital training brand, Bitkova needs to reflect trust, intelligence, and calm authority. Teal strikes a balance between youthful energy and a professional tone.
---
2. 🟠🧡 Orange Color
Meaning: Symbolizes energy, fun, and enthusiasm.
.
Why We Used It: To attract the attention of both kids and parents. It gives off a playful, warm vibe that reflects summer and youthful learning.
---
3. 🔴❤️ Red (Used in “Programme” & Age Badge)
Meaning: Creates urgency and highlights key information.
.
Why We Used It: To draw instant attention to the most important parts, “Programme” and the age range. Red stands out and psychologically signals "take action."
---
4. ⬜🤍 White & Light Background
Meaning: Cleanliness, simplicity, and space.
Why We Used It: Keeps the layout breathable and accessible for parents, giving the flyer a modern and neat appearance.
---
5. ⬛⚫Black & Grey (Text and Background Lines)
Meaning: Professionalism and structure.
.
Why We Used It: To support readability and contrast without overpowering the primary color scheme.
Everything you see on the design was crafted intentionally to connect with the target audience.
If you want a design that resonates with your audience and drives sales, Afaad Visuals is here to make it happen. We don’t just make designs beautiful, we make them functional and ensure they connect perfectly with your audience.
📩 DM us or email [email protected] to get started.
.
