Essha Digital Skills Consult

15/01/2025

Divi 5 visual builder is an absolute game-changer for WordPress web designers needing unmatched speed and efficiency in their creative endeavors.

In today’s post, we’ll look at what’s new in Divi 5 and how these improvements can simplify your workflow and elevate your design process.

15/01/2025

15/01/2025

Ever felt like your website’s stuck in traffic? 🚦 Our technical SEO team can clear the roadblocks and smooth out your site’s journey to the top. Don’t let your site take a backseat—let’s drive it to the front row together! |

08/01/2025

Local SEO for businesses that every business should know to help them stand out in their neighborhoods. No matter your business—a coffee shop, a boutique, or any local service—showing up in local search results is essential. Google reports that nearly 46% of all searches are local, proving how important this is for small businesses.

This guide offers ten practical strategies using both online and offline methods to improve your local SEO. Each tip includes actionable advice and examples to help you succeed. Let’s get started.

Read More:
https://esshadigitalskills.com/local-search-engine-optimization-seo-tips-for-businesses/

03/01/2025

Keyword Research
Do an extensive keyword research to identify the terms and phrases used by your target audience. Effective keyword research form the backbone of your search engine optimization drive.

Build High Quality Backlinks
You can write for other established websites and get them to link back to you. This is a great way to build trust. When people link back to your site from other websites, the search engine considers your site and trusted one and will recommend it when people search for term for which you wish to be found.

Compress Images
This will help you boost the speed of your site. Peple tend not to stay long on a site that takes too long to load. And how much time is spent on your site is a significant factor in determining your site ranking.

Optimize Your Site for Mobile Devices
Most onlne activities today are done on mobie devices. You stand a great chance of being ranked on searc engine if your site is optimized for mobile devices.

Use Meta Tag in Your Content
Your meta tag shold contain your keyword and it should be convincing enough for readers to click on your result.

02/01/2025

Use Social Media to Your Advantage
1. Identify your audience and build strong presence on platforms where they are most active.
2. Share engaging content, including posts, stories, and videos, tailored to each platform.
3. Leverage social media advertising to reach a broader audience.
4. Foster relationships by engaging with followers through comments, messages, and polls.

Get Creative with Your Content Marketing
1. Diversify Content Formats: Blogs, infographics, videos, and interactive quizzes.
2. Tell compelling stories that resonate with your audience and highlight your brand values.
3. Stay relevant by tying content to trending topics or local events.
4. Experiment with user-generated content to build community and trust.

Invest in Search Engine Optimization
1. Optimize your website with relevant keywords and meta descriptions.
2. Improve site speed, mobile-friendliness, and user experience.
3. Develop high-quality backlinks and regularly update content to maintain relevance.
4. Focus on local SEO to attract customers in your area, using tools like Google Business Profile.

Make Use of Email Marketing
1. Build a segmented email list for personalized communication.
2. Share valuable content like newsletters, promotions, and event invitations.
3. Automate campaigns for efficiency, such as welcome series or abandoned cart reminders.
4. Monitor email metrics (e.g., open rates, click-through rates) to refine your strategy.

Use Data to Your Advantage
1. Track and analyze performance metrics from campaigns and website traffic.
2. Leverage customer insights to refine targeting and improve marketing efforts.
3. Use A/B testing to determine what resonates best with your audience.
4. Adopt tools like Google Analytics or CRM platforms to make informed decisions.

02/01/2025

Digital marketing continues to gain relevance as more businesses go digital. Most of the business done today are done online. It is therefore important that you know how to take advantage of this trend as a startup with these 5 digital marketing tips.

Social Media: Social media usage continues to grow with the need for human interaction increasing daily. As a business, you bcan take advantage of these by promoting your business to the billion of people using social media, across all social media platform. You don't need money to start. Just create a profile and ensure that you post consistently.

Content Creation: Create clear and engaging content. Ensure it is one that gets readers glued to their seats. Readers should not be in doubt about what you are really offering.

Search Engine Optimization: For online visibility and patronage, invest in SEO. Most people do not search past the first page of search engine result page (SERP).

Email Marketing: Get more personal with your potential customers by reaching out to them via emails. This helps to build trust and create long lasting business relationships. Email marketing is considered one of the most effective ways to get a customer to become loyal to your brand.

Data: All your digital marketing efforts must be data-driven. Don't do anything based on assumption. Your digital marketing must be based of established, verifiable, statisical data. This will ensure you get the most from your digital marketing endeavour.

26/12/2024

Thank you for being a part of our success story in the year 2024.

We look forward to a greater partnership in 2025.

Our commitment to helping you grow your business online remains a top priority.

Cheers to a more profitable and prosperous 2025.

29/11/2024

New Blogpost alert.

Having a fast and efficient website is crucial for businesses. Explore ten strategies to improve your website speed and performance

19/08/2024

What really makes a good website? You can find out in this simple representation what it takes to build a great website.

15/08/2024

The WordPress dashboard is a powerful tool that allows users to manage their websites efficiently. For beginners, understanding the features available can seem challenging. However, a strong understanding of these elements can transform an overwhelming task into a manageable and enjoyable experience.

In this article, you will learn about the elements that make up the WordPress dashboard, how to navigate them, and what they are for.

Top WordPress Dashboard Features Every Beginner Needs to Know for Easy Navigation and to Increase Efficiency.

15/08/2024

I’m happy to share that I am now a Certified Professional Digital Marketer by Digital Marketing Skill Institute!

I have had the most challenging but rewarding learning journey. The hands-on experience and skills I gained in the core aspects of digital marketing have positioned me for any role in the digital marketing space. These skills include but are not limited to:

1. Search Engine Optimization (SEO).

2. Website Design

3. Social Media Management

4. Social Media Advertising

5. Landing Page and Email Marketing

6. Googe Analytics

7. Google Display, Search, and Video Advertising

With the skills outlined above, I was able to:

1. develop a fully functional and responsive website - https://esshadigitalskills.com

2. successfully audited a website and developed a wireframe for it.

3. successfully developed a landing page and connected it with an email marketing software called Get Response

4. successfully created a Facebook Ad

5. successfully created a pay-per-click ad

6. successfully designed a sales funnel

7. successfully create a customer avatar to understand better the type of customer I intend to target.

8. successfully wrote a blog post of over 1500 words and fully optimized it for search engines

I look forward to using these skills to help businesses gain visibility and increased engagement online. I also look forward to working with different organizations to help them achieve their digital marketing goals.