13/05/2020
Communication is an essential part of branding according to the America marketing association, branding is defined by a name, symbol, logo or sign which is design to identify a seller goods or service. A good brand will deliver a clear message, reflect credibility, connect with it's consumers emotionally, motivate it's buyers and build loyalty via the use of a unique communicative advert.
An average person sees an estimated numbers of 500 adverts daily from commercial television and pop-ups on the internet to transit advertising and billboard ads. These messages are endless due to such supersaturation, it's not uncommon for most of these promotions to get lost in the clutter that why effective communication to a specific target audience is the key to making advertisement stand out with also getting a great result for the brand.
Successful communication in advertising involves focusing on a certain audience with information that meets their needs. there three main reactions that a good advert can trigger it's intended viewers
1. The response is emotional, getting the target audience to feel something because of your message.
2. You want potential customers to think of what you want o say.
3. Encourage them to take action such as purchasing your brand product or service.
