Oyepeju Oyelowo

07/02/2026

I did a thing ☺️

19/01/2026

I've seen beauty.

Beauty in people
Beauty in places
Beauty in His creations

I can't help but wonder, if this world of play and amusement holds such beauties, how will paradise be?

16/01/2026

Confession: I’ve officially reached the “embracing my boring side” stage of life. 🫠✨

​Confession #1: I’m a B2B nerd.

Don’t get me wrong, I love B2C. It’s loud, shiny, and looks great in a 30-second ad.

But B2B? That’s my happy place.

Give me complex pipelines, 6-month buyer journeys, and data that actually tells a story.

It’s like winning the game without having to shout about it. Quietly satisfying. 😌

​Confession #2: My chocolate order is “boring.” 🍫
I’m done pretending I want a “blue-cranberry-hibiscus-infused-soufflé.”

No thanks.
Just give me chocolate.
Rich. Warm. Honest.

And yes, if it’s that fake, sugar-loaded stuff, I will know.

Don’t test me. 😏☕️

​Confession #3: Pandas are my favourite bears. 🐼
Polar bears are majestic. Grizzlies are terrifying. 🐻

But Pandas? They are clumsy, perpetually confused, and constantly falling out of trees; yet somehow, they are global icons. 🎋

There’s a branding lesson in there somewhere:You don't have to be perfect to be a legend.

​Confession #4: I used to run from the "Marketer" label.

Growing up, I thought marketing meant handing out flyers on a street corner and shouting. 🙄

I didn't want to be the "noise."

​Now I know better. Real marketing is strategy, psychology, and systems. The shouting? Totally optional.

​The moral of my confession?

Your personality is usually already obvious.

You just have to stop pretending you’re someone else.

Love B2B.
Chocolate-eating.
Panda-style. 🐼
Marketer.

​And honestly? I’m finally at peace with it. 😌

14/01/2026

I don’t know if it’s a childhood thing… but a simple ice cream on a cone will always do it for me.

No toppings.
No drama.
Just joy 🍦🤍

10/01/2026

Somewhere right now, a marketing dashboard is being refreshed… again

Nothing changed.

But this time felt different

This is the part of B2B marketing they never warn you about.

The part where:

 • the campaign is “warming up”

 • sales is “looping back internally”

 • the numbers are “promising, just not yet” 📈🤞

Which loosely translates to: we’re all manifesting 🧘🏽‍♀️

Half the job is strategy

 The other half is staring at charts like they might flinch under pressure

I’ve learned that real growth rarely announces itself loudly

 It shows up quietly as:

 • fixing tracking before launching anything new

 • testing ideas that don’t sound exciting but work

 • letting data finish its sentence before interrupting it

From the outside, it looks like a lot of clicking

 From the inside, it’s controlled chaos with a roadmap

And yes, sometimes you refresh the dashboard one more time…

 for emotional support 😌

If you work in growth, marketing, or revenue, you already get it

 If you don’t, this is your gentle introduction.

08/01/2026

If your ads are “doing okay,” your leads are “somewhere in the CRM,” and revenue is “mostly coming from marketing”… this post is for you.

That vague feeling that something is working but you’re not quite sure what or why is usually not intuition.

 It’s a systems problem.

Paid media might be running. Automations might be live.

 But no one has stepped back to ask the uncomfortable question:

 Is this actually working the way we think it is?

A paid media + automation audit does three important things.

First, it shows you where money is quietly leaking.

Misaligned objectives, broken tracking, duplicated events, outdated automations. These issues don’t announce themselves. They just drain budget politely.

Second, it exposes gaps between marketing activity and revenue.

 Leads are coming in, but are they routed correctly?

 Is sales following up on time?

 Are high-intent users nurtured properly, or lost in a generic workflow?

An audit connects ads to outcomes, not just impressions and clicks.

Third, it tells you what to fix before you scale.

 Scaling without clarity is how budgets grow faster than results.

 An audit gives you a clean baseline, so when you increase spend, you’re amplifying what works, not what’s broken.

I’ve seen solid businesses underperform simply because paid media and automation were built in isolation. No shared logic. No feedback loop. No single source of truth.

When ads and automation speak the same language, growth becomes predictable, not hopeful.

If you’re spending on ads, planning to scale, or wondering why performance feels inconsistent, an audit is the best place to start.

PS: I attach random images in my phone gallery to my posts.
You're welcome! 😁

02/03/2022

Been a while.

27/08/2021

If you're just starting out online or you're just launching a new product, brand awareness Ads is one of the things you should do.

Brand awareness exposes your Ads to people who are likely to remember them after a few days.

So, if you need to make a lasting impression on people's mind, brand awareness is the objective for you.

It can also help you to generate what we call TOMA. That is, Top Of Mind Awareness, for your business, service or product.

An example of this is when you mention soda, and the first thing that comes to mind is Coca-Cola. 💁‍♀️

Or when you mention cereal and Golden morn or keloggs comes to mind.

It's not witchcraft 🧙‍♂️

It is due to years of consious exposure to their brand key messaging.

Furthetmore, in order to make your brand awareness Ads perform well, make sure to optimize your Ads for mobile experience, as more people now interact with brands via mobile devices.

In summary, if you need people to remember your brand or product whenever something in your industry is mentioned, use the brand awareness objective.

25/08/2021

24/08/2021

Confused on how to reach your target audience online? 🤔

Come with me, let me show you how.

So, your target audience are your prospective customers, those in need of your products and services.

They can be defined with a set of characteristics that they have in common. Depending on what you're offering, your target audience might span the entire country, countries or localities.

Here is how to narrow them down:

1. Age: what is the typical age range of your customers? Answering this question will let you determine their age, with this, you can target them online.

2. Gender: Is your product gender specific? This is also a factor when it comes to your target audience. If you're selling something for males, you shouldn't be targeting females.

3. Location: where do they reside, are you targeting them in the entire country or specific locations within a state?

4. Behaviours: what do you think your target audience like? What is their typical behaviour.

5. Interests: what are they interested in, who do they follow, what's their shopping habits, etc.

These will help you streamline your target audience online.

03/08/2021

Your competitors are more than those you "frown on" for being in the same space as you. 😂

The fact that they are existing, and they have a segment of the same audience that you are targeting means that they have a knowledge of one or two things, that you can learn.

Asides from checking on their Ads to see how you can target the same audience that they are targeting, you can also look through their content, audit it and improve upon their areas of weaknesses.

Don't just frown and dislike your competitors, learn from them.

Examples of content you can audit are:

Social media posts

Blog posts

Website content

Video content, etc.

You can also take it a step further by going through their comments section. Look through to see what their customers are complaining about and use that to drive them to your page.

I'm not saying that you should start dropping spammy comments on their pages 😒.

I'm saying, go back to your own drawing board and work on their weaknesses, so that it becomes a strength for you. 😎

27/07/2021

One of the numerous reasons why you get poor results even with multiple ad sets is Audience overlap.

Audience overlap occurs when you target the same set of Audience in different ad sets. It could be under 1 campaign or across several campaigns.

Audience overlap has a lot of disadvantages, especially on ad performance. Remember that the Facebook auction system allows ads to compete with each other in an auction, where the ads with the most quality score wins.

When you have Audience overlapping in your Ad sets, your Ads will be competing against one another. Now you see why you don't get the right results.

When your Ads fight against one another in the auction system, chances are, you'll have a higher cost per results and this will result in an increase in Ad spend.

How to Avoid Audience Overlap

1. Use different parameters in your audience targeting.

2. Do not target the same demography and interests in different Ad sets

3. Avoid stuffing one Ad set with too much behaviours and interests

4. Select dynamic creative in order to diversify your creatives across Ad sets.

Now you know what audience overlap is, how it affects your ad result and how to avoid audience overlap in your Ad sets. 😊