05/01/2026
From systems engineer to serial entrepreneur, SaintGermain has spent over a decade driving business growth through technology and data‑driven marketing solutions.
A graduate of Systems Engineering from the University of Lagos, his journey began with Cashdown Nigeria, laying the foundation for his deep involvement in performance‑driven and programmatic advertising.
Today, he is the Founder of Cybertron Ads, a programmatic advertising company with strategic partnerships across Meta, Transsion, Huawei Ads, and other global networks — helping brands leverage automation, precision targeting, and scalable ad technologies to achieve measurable growth.
In 2023, he launched Outwrld, Africa’s first self‑served programmatic out‑of‑home (OOH) advertising platform, enabling businesses to deploy outdoor campaigns in under 10 minutes.
Recognized as NMR Executive of the Year (Advertising, 2023) and Digital PR Ambassador (Lagos Chapter), SaintGermain continues to shape the future of advertising in Africa.
📢 At ADC 2026 – Day Two, he will speak on Digital Marketing for Business Growth, exploring how businesses can leverage programmatic advertising, automation, and emerging digital channels to scale visibility, optimize ad spend, and drive sustainable growth.
Join us in celebrating a digital innovator redefining how African businesses grow faster, smarter, and more efficiently.
