SMALL Business Publications

SMALL Business Publications Small Business Publications is Nigeria`s foremost publisher of books and magazines on MSMEs .

When thinking of starting and running a business, a major consideration is having to comply with regulations mainly from...
06/11/2025

When thinking of starting and running a business, a major consideration is having to comply with regulations mainly from government bodies. And this may involve drafting some documents for submission. Your Policies and Procedures,Standard Operating Procedures, Personnel and Staff Book are some of these that have to be included in your application for certification.
I know you have heard of NAFDAC,SON,FDA,HACCAP, one Ministry, agency or professional body regulating your particular trade or industry. These are some of the Regulatory bodies l am referring to.
At a loss or not chanced to write these? We offer to write these docs for you, tailored to your specific business needs and perzonalized with your company's profile, name and logo, at a fee.
Better still, check for the generic versions of these in the comments section.
Good money 💵 and do have a wonderful mid-week.



05/11/2025

*STOP* *THE* *RAT* *RACE* *NOW* !

Business"rat race" implies a sense of intense competition, often with a negative connotation, where individuals or businesses feel pressured to outdo others to succeed.
This can involve:
1. Cutthroat competition
2. One-upmanship
3. Sacrificing well-being for success
Rat race suggests that the competition is fierce, relentless, and potentially unhealthy.

Either as a startup or a growing business,there is no sensible need for this.

Attracting and retaining customers is a battle of the brains, not of the brawns. Be strategic in taking care of the threats posed by your competitors.

Good money 💵 and do have a wonderful week.

November Is Here: Time for Nigerian MSMEs to Maximize the Yuletide BoomThe year is fast wrapping up, and with November b...
01/11/2025

November Is Here: Time for Nigerian MSMEs to Maximize the Yuletide Boom

The year is fast wrapping up, and with November begins the countdown to the most commercially active period of the year — the Yuletide season. For Nigerian Micro, Small and Medium Enterprises (MSMEs), this is not the time to slow down; it’s the perfect moment to strategically position your business to capture the surge in consumer spending that comes with the festive period.

As people prepare for Christmas, New Year, weddings, end-of-year parties and family gatherings, demand for goods and services naturally spikes — from fashion and food to logistics, hospitality, home improvement, gifting, and entertainment. Every MSME can benefit — but only those that prepare early will reap the full rewards.

Here are five key moves to make this November:

1. Stock Smart and Early:
Review your inventory now. Anticipate the most in-demand products or services for your industry and ensure availability before prices rise or suppliers run out.

2. Leverage Digital Channels:
Boost your visibility online. Update your business social media pages, create festive promotions, and use WhatsApp marketing and simple online ads to reach more customers affordably.

3. Offer Promotions and Value:
People love deals during the festive season. Bundle offers, discounts, referral bonuses, or free delivery can increase your sales volume significantly.

4. Improve Customer Experience:
Excellent service is your biggest advantage. Quick responses, reliability, and a warm festive touch can turn new customers into loyal ones for 2025.

5. Collaborate and Network:
Partner with other small businesses — for example, a food vendor teaming with a decorator or an event planner — to create win-win packages that attract bigger patronage.

As the saying goes, “Success happens when preparation meets opportunity.” The opportunity is here — the festive market is opening up. Don’t wait until December rush; position your business today to m

29/10/2025

Shout out to my newest followers! Excited to have you onboard! Rdm D Mondigo, Tøñ Přø

*STILL ON RIGHT PRICING* It was put to me by a follower: After l worked out my price, it wa...
29/10/2025

*STILL ON RIGHT PRICING* It was put to me by a follower: After l worked out my price, it was still above competitors' and any attempt to bring it down will be disastrous for my business.

My take: There are two ways to go about this:
1, if the product has special or extra value, broadcast and let your customers know this. Not quite a few, would not mind paying for a visible value, above the average market price.

2. You are probably in a wrong market or better still, selling at a wrong place. Your customers are not where you are!

A case study: l produce and sell premium products *meant* for the middle and high class but open my shop in a low income earning location. If l don't record much sales, it's definitely not the making of my village people. To use the popular street expression. It's simply that I have not rightly positioned my products. The story will definitely change, if and when l relocate to where the middle and high class customers are.

Another case: you can get a chilled home-made Zobo drink ,packed in an unbranded plastic, at the low side for N100 or at most N200. Same branded product with even lower quantity; goes for N500- N600 at the middle and high class markets.No be juju be dat?! No, it's not juju. The two producers of same products, target and sell at separate markets. Mind you, the quality or taste of the latter may not be different from the former, but the branding and packaging made all the difference.
As written earlier,you can do tier-pricing ( and production), produce products targetted to separate markets. It does not have to be of different quality but packaging (quantity)or branding difference-25 liters, 50 liters or 75 liters giving consumers options .
The advent of digital marketing has greatly enhanced your reach in products marketing. You can be sited in a humble environment( to reduce cost) but selling to the high and mighty miles away,exploiting the powers of digital marketing(social med

How to Price Your Products and Services Profitably For any Micro, Small, or Medium Enterprise (MSME) in Nigeria, setting...
27/10/2025

How to Price Your Products and Services Profitably

For any Micro, Small, or Medium Enterprise (MSME) in Nigeria, setting the right price is one of the most critical and challenging decisions. Price too high, and you scare away customers in a highly competitive, price-sensitive market. Price too low, and you work tirelessly only to watch your business bleed money. The "right price" isn't a guess; it's a strategic calculation for survival and growth.

So, how can Nigerian MSMEs find this sweet spot? It begins by moving beyond just covering costs and embracing a more nuanced approach.
1. Know Your Numbers (The Foundation):
You cannot set a profitable price if you don’t know what it costs you to produce or deliver your product or service. This goes beyond the cost of raw materials.

Direct Costs: Cost of ingredients, fabric, parts, etc.
Indirect Costs: Rent, transportation (a major factor with fuel prices), utilities, and packaging.
Your Time: Don't work for free! Assign a reasonable wage for the hours you invest.
Overheads: Account for a share of your phone bills, internet data, and banking charges.
Add all these together to find your break-even point. This is the absolute minimum your price must be. Any profit margin is added on top of this.

2. Understand Your Customer's Perception of Value
While costs set your price floor, value sets the ceiling. Why should a customer buy from you instead of the competition?
· Quality: Is your product superior or more durable?
· Convenience: Do you offer delivery, faster service, or a better location?
· Unique Selling Point (USP): Is it handmade, organic, culturally unique, or solves a specific local problem?
· Customer Service: Do you build relationships and offer excellent after-sales support?
Customers often pay more for perceived value. If you offer something special, don't be afraid to price accordingly.
Check the comments section for the link to the full article.Good money 💰

*HOW* *BEST TO* *USE* *YOUR* *WEEKEND*. As a busy entrepreneur, to using weekends wisely can help ...
19/10/2025

*HOW* *BEST TO* *USE* *YOUR* *WEEKEND*.

As a busy entrepreneur, to using weekends wisely can help recharge and refocus for the week ahead. It's also important for your mental health and general wellbeing.Even machine often needs some break.
Here are some suggested weekend program for your consideration, aside our regular *Owambes*😂 .
Thank God it's Friday. Jummah Mubarak to all Muslims.
Check here 👉https://whatsapp.com/channel/0029VaJemX1FCCoONk50zV3c

It's quite natural to be worried about this. When there won't be all these office perks,allowances, favours and privileg...
15/10/2025

It's quite natural to be worried about this. When there won't be all these office perks,allowances, favours and privileges attached to your office. It's quite good you are having thoughts on this, but worrying is not just enough!
Take action while still in service, NOW.
Start something by the side. I know you are quite familiar with the street slang of 'side hustle ' leveraging on your knowledge, training and experience. The side hustle may ultimately be your life meal ticket. Good money 💵 and do have a wonderful mid-week.

15/10/2025

Shout out to my newest followers! Excited to have you onboard! Vivencio Gernale, Abba Sabitu

*APPLYING THE PRINCIPLES OF PARADIGM SHIFT TO IMPROVE YOUR BUSINESS* A paradigm shift in small-sca...
14/10/2025

*APPLYING THE PRINCIPLES OF PARADIGM SHIFT TO IMPROVE YOUR BUSINESS*

A paradigm shift in small-scale businesses refers to a fundamental change in mindset, approach, or strategy that enables the business to adapt, innovate, and thrive in a rapidly changing market environment. It involves challenging traditional assumptions, embracing new ideas, and adopting innovative solutions to stay competitive, improve efficiency, and increase profitability. By shifting their paradigm, small businesses can unlock new opportunities, enhance customer satisfaction, and achieve sustainable growth.
Put simply,it involves proactively studying of your operating environment, and looking to how you can adapt to market trends to stay ahead of your competitors. Companies have been adopting this strategy for a long time and it is still relevant to date.
A typical example was when Promasidor, then Wonder Foods, stormed the market with satchet powder milk when it was increasingly difficult for an average Nigerian to afford tinned milk which prices was so high. It was a successful experiment that turned the tide in that particular sub-sector. That singular paradigm shift has since been extended to tomatoes ( satchet tomato) pepper mix, soup seasoning and so many other products..
The principles of paradigm shift can significantly assist in efficiency and profitability of small-scale businesses in several ways, if applied:
- *Embracing Technology*: Adopting digital tools and platforms can improve efficiency, connectivity, and market reach. This includes leveraging e-commerce platforms, mobile payments, and cloud-based inventory management systems to streamline operations and enhance customer interactions.
- *Agility and Adaptability*: Small businesses can respond quickly to market changes and customer needs by being agile. This involves continuously monitoring market trends, customer feedback, and adjusting operations accordingly.
- *L

Great People+ Great Products=Great Nation. Be Quality Compliant with our Standard Operating Procedures tailored to your ...
03/10/2025

Great People+ Great Products=Great Nation.

Be Quality Compliant with our Standard Operating Procedures tailored to your specific business and needs.

Order for your copies here: https://wa.me/c/2348093595805.
Good money 💵 and do have a wonderful weekend!

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