30/10/2025
🎥 Whitney Talks CX | Episode 4
Q: Can you tell when a brand’s apology is scripted?
This clip is from my July sit-down on the Lyfe & Business Podcast, where we discussed “Sorry Not Sorry — The Art of Corporate Apologies.”
My Response: Yes, I usually can, since I work in the field. You can tell when the problem isn’t really acknowledged. There’s zero accountability, just a long piece of poetry with no real follow-up plan.
For an apology to be genuine, it has to take ownership, show understanding, and clearly outline how the issue will be fixed.
Open Discussion: What makes an apology feel sincere to you — the words, the tone, or the actions that follow?
Host: Cyril Njume Akola
Podcast link: https://lnkd.in/e7S689Nx
Tagline: Just in case you were wondering 🤷🏽♀️ 🙇🏽♂️