Ubiquity Media

18/07/2025

17/07/2025

🚀 𝗔𝗳𝗿𝗶𝗰𝗮’𝘀 𝗚𝗲𝗻 𝗭: 𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗼𝗿𝗰𝗲 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗖𝗮𝗻’𝘁 𝗔𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗢𝘃𝗲𝗿𝗹𝗼𝗼𝗸
𝗔𝗳𝗿𝗶𝗰𝗮 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 “𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗳𝗿𝗼𝗻𝘁𝗶𝗲𝗿” — 𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 𝗼𝗳 𝗴𝗹𝗼𝗯𝗮𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹, 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹, 𝗮𝗻𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲.

With 210+ million Gen Z Africans, the continent now hosts the world's largest, youngest, and most mobile-first generation. They're not just consumers — they're creators, fintech adopters, and digital entrepreneurs reshaping the future from Lagos to Nairobi.

But this opportunity comes with realities global decision-makers must understand:

💱 Currency risks and inflation are squeezing youth spending power.
📱 Data and smartphone affordability gaps could limit digital inclusion unless micro-financing and local production grow.
⚖️ Policy shifts — from FX reforms to digital service taxes — may define who wins or loses in this new market.
The stakes?
📈 A mobile economy worth $170–210 billion by 2030, if these risks are solved.
In my latest piece, I unpack:

1. Why Gen Z Africa is the global growth story for tech, fintech, and creative industries.
2. How macro risks (currency, policy, infrastructure) shape the path forward.
3. What global brands, investors, and platforms must do now to lead — not follow.

Read the full article to get the strategic roadmap.
🔗 https://lnkd.in/g3uBMWp4

By Augustine Efienamokwu Africa Market Strategist | Growth Advisor | Media Innovation Specialist In boardrooms worldwide, buzzwords like AI, sustainability, and aging populations dominate. But a profound transformation is unfolding in Africa: Gen Z’s explosive rise—today’s biggest global youth...

17/07/2025

🧠 Great campaigns aren’t just creative—they’re calculated.
📈 Media is no longer a placement game. It’s a precision science.

After 15+ years navigating campaigns across telecom, CPG, tech, and financial services—from Africa to North America—I’ve seen one truth hold up:

➡️ The right message, in the wrong place, at the wrong time… is wasted budget.

In 2025, media planning thrives at the intersection of creativity, data, and technology, navigating a landscape shaped by digital dominance, privacy regulations, and immersive consumer experiences…

17/07/2025

Africa’s digital media markets—Nigeria and Ghana—are open for business. But are global brands truly ready?
Many enter with global ambition but miss local ex*****on.
After years working on GTM strategies for emerging markets, I’ve seen what separates market leaders from missed opportunities.
In my latest LinkedIn Article, I break down:
✅ Why most brands struggle to gain traction in Nigeria & Ghana
✅ The 5 essential pillars for a successful Go-To-Market (GTM) strategy
✅ Real market examples from auto and fashion brands who cracked the code
✅ The risks you must plan for—and how to overcome them
📌 If you’re expanding into Africa’s media landscape—or thinking about it—this is a must-read.
Let’s shape the next wave of digital growth in Africa—intelligently.

West Africa’s digital media markets — especially Nigeria and Ghana — are no longer “the next big thing.” They are the big thing right now.

17/07/2025

03/08/2024

Olympics Fun Chart: Most Dominant Country by Sport (since 1896

03/08/2024

Polo is proud to present “The Reward of Success,” a cinematic celebration of over three decades of unprecedented heritage and unwavering dedication to excellence. This film encapsulates our journey, illuminating how Polo has consistently delivered unrivalled satisfaction to its discerning clientele.

Learn more at https://lnkd.in/ddvdGB-6
hashtag

hashtag