06/12/2022
FACEBOOK AUDIENCE OPTIMISATION
Facebook is an excellent platform where you can promote your business to people on Facebook, but the question is, do you know the people you are promoting your business to?
You should know if not, because those people are most likely to engage with your contents, but and Facebook has a great tool in making that achievable.
The issue is, finding your ideal target audience can be a little time consuming.
There are factors that come into consideration, like their age, gender, location, and interests. If your targeting excludes any of these features, the engagement on your Facebook posts may be lower, making them less useful for your campaign.
You don't need to worry because there's good news, Facebook offers a targeting tool you can use to customize who exactly will see your posts.
Firstly,
What is Facebook Audience Optimization
Facebook Audience Optimization, or simply put Audience Optimization, is an organic targeting tool for pages. It was originally introduced to help Facebook analyze, categorize and deliver different types of content you post on your Page to the timelines of your audience based on their interests.
Facebook categorises Audience Optimization down into these three steps:
1. News Feed Targeting
2. Audience Restriction
3. Audience Insights
We are going to break down in time future.
Watch the space 👈.