Oyelaja Hussein Page

Oyelaja Hussein Page Hi Guys, I am Oyelaja Hussein, a digital marketing strategist and a website designer. I am passionat

Content marketing is about creating and distributing valuable, relevant, and consistent content to attract and retain a ...
08/04/2021

Content marketing is about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Good content marketing will drive profitable customer action.

Content drives brand awareness, demand, and revenue when it is done correctly.

How good is your content game?

In marketing, you don't have to reach out to everybody, not everyone is your customer.You need to know your target audie...
26/01/2021

In marketing, you don't have to reach out to everybody, not everyone is your customer.

You need to know your target audience.

Target audience profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services.

You can define your target audience based on their age, location, gender and even what they are interested in.

For example, if you are selling male wears, there is a good chance that you can appeal to men who can afford your products and are in the location you can ship to.

Knowing your target audience is important because what might appeal to someone may not appeal to the other.

So to run a successful marketing campaign it is important to know your target audience.

Do you know your target audience?

If you want to make a change in the world, start with yourself.
25/01/2021

If you want to make a change in the world, start with yourself.

So Uncle Mark abruptly disabled my prepaid ad account with funds inside last week, I was able to recover in a few hours ...
21/01/2021

So Uncle Mark abruptly disabled my prepaid ad account with funds inside last week, I was able to recover in a few hours with apologies from the team.

Has your ad account been disabled before? How long does it take you to recover it back?

Dear Small business owner, how good is your social media marketing? How good is your content?Do you have a Strategy in p...
20/01/2021

Dear Small business owner, how good is your social media marketing?

How good is your content?

Do you have a Strategy in place?

Do you need a social media Strategy, if yes, I can help you come up with one
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Mentorship helps you navigate the ups and downs of managing a business. With a great mentor, you can learn lessons from ...
18/01/2021

Mentorship helps you navigate the ups and downs of managing a business.

With a great mentor, you can learn lessons from their experiences and ask for valuable tips and advice.

Who would you like to be your Mentor? Tag them.



Do you have an alternative, should Uncle Mark decide to shut down your business Instagram account? I talked about how Un...
15/01/2021

Do you have an alternative, should Uncle Mark decide to shut down your business Instagram account?

I talked about how Uncle Mark may decide to shut down your account without prior notice yesterday. Social Media is a rented space, Go and ask President Trump. Jack shock am, lol.

If the unexpected happens, the only hope you have left is your mail list.
Stop closing deals in the DM, though it might be the most convenient means of communication for you, but learn to ask for their email addresses.

For example, You can tell them you want to send them an invoice via email for record purpose.

Though there are different methods in which you can collect their email addresses, trust me, this is the simplest way.

So after collecting these addresses what next? You should start sending them promotional newsletters, company news, tips and tricks, depending on your products or service.

The good thing is you can send newsletters via your mobile phone using the MailChimp mobile app.

Don't forget to have a strategy in place and remember not to be too spammy, else you will start receiving unsubscribe notice.

I hope this helps?

Feel free to ask me questions below.

There's no doubt that most small businesses don't have advertisement budget. If you want to make serious sales, you need...
12/01/2021

There's no doubt that most small businesses don't have advertisement budget.

If you want to make serious sales, you need to run ads.

Do you have monthly advertisement budget for your business?

In this post, I shared the best social media tools/apps all small businesses must have to help them with content plannin...
08/01/2021

In this post, I shared the best social media tools/apps all small businesses must have to help them with content planning, content management and time management.

Which of these apps/tools are you using at the moment?

@ Abuja, Nigeria

Dear Vendors,Here are the things you need to stop doing on Instagram this year.Hope it helps.Please feel free to ask que...
05/01/2021

Dear Vendors,

Here are the things you need to stop doing on Instagram this year.

Hope it helps.

Please feel free to ask questions if you have any.

Don't forget to hit the follow button.
@ Lagos, Nigeria

Few weeks ago, while I was doing my normal waka waka on IG, I saw a curious business owner asking why people are not buy...
15/12/2020

Few weeks ago, while I was doing my normal waka waka on IG, I saw a curious business owner asking why people are not buying from her.
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The question really caught my attention, so I meticulously audited her bio and feed, sincerely she is consistent with her posting but one thing is, I couldn’t figure out what she’s selling.
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In order to make sales and attract the right audience on Instagram, your account must stand out, from your bio to your feed.
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Your Instagram bio is just like your website homepage, you must not abandon it.
The way you want people to feel when they visit your home is how you should make them feel when they visit your Instagram profile.

Your bio is the first thing people see when they visit your profile, mere looking at your bio, they should know what your business is all about.

Finally, you should have a content strategy in place. Don’t just post whatever you feel like posting.

Know the right content to post at the right time and don’t forget to put the right hashtag strategy in place.

I will be elaborating more on Instagram bio later.

You can reach out for a free bio audit.

Build a strong environment in which your people can best support you in building your small business.Have a great week a...
23/11/2020

Build a strong environment in which your people can best support you in building your small business.

Have a great week ahead.

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