27/02/2024
On the way to a friend's house some days back. I needed cash for tfare so I had to withdraw from a POS center.
I saw a POS stall inside a compound so I went in. As I approached the stall I noticed a supermarket on the other side in the same building.
I have never noticed this supermarket and I've passed by this building many times there was not even a signpost to show this business exist.
And I was wondering how they make sales when this store was practically hidden. I wouldn't be surprised if most of the people patronizing them were neighbors, friends, family and anyone who found them by chance because as far as I know, this business didnt exist.
Why am I sharing this with you?
Now, imagine yourself as that business owner with amazing products in your shop. Products that people really need (in this case food) yet you struggle to make sales.
If you even make sales let's assume 5 -10 times in a week. Tell me, if you continue like this, do you think you will make enough money to renew rent? Pay for utilities and cover other costs that comes with running a business in today's economy?
You have hot selling products yet people interested in what you are selling are likely unable to see your business.
See...
The simple logic behind consistent sales in any business (offline and online) is to get more people to know about your business and growing your customer list.
You can't continue to wait for friends, family, or same customers to buy because if you do dust will eventually cover your product and you may likely shut down the business. Then, you will conclude the business didn't work when you weren't doing the right thing.
Do yourself a favor this new week, sit down, take a pen and paper, think of how to grow your business. Come up with strategies to generate and grow your customers list.
LET PEOPLE KNOW ABOUT YOUR BUSINESS.
And remember the formula is MORE LEADS/CUSTOMER=MORE SALES (with the right closing skills too 😄)
I am rooting for you....
