10/03/2023
The value of garnering leads/prospective customers for your business is something you already know by now.
Here are 6 business reasons you should be actively seeking more leads for your business
1. Power to Choose/Qualify clients you work with
Rather than just waiting for random people to message you, you get to pick who you work with if you reached out to them using parameters that put them into your target audience - with your customer avatar, you can steer your marketing efforts towards high interest leads.
With lead gen, there's a strategy of attracting your ideal customer while repelling people you don't want to work with.
2. Brand Awareness and Recall
The thousands of people who would ordinarily not have known your business will become aware that there's a business like yours. Because you're putting in efforts to reach them via advertising.
With a well-planned lead gen strategy, you'll create and maintain top of mind awareness (TOMA) in prospects and when next they need a product or service similar to what you offer, you product/service would be among the brands they will consider buying from.
3. Community Building
The future of brands will greatly be enhanced by community followership. Ever asked yourself why in the last 5 years, top tech business giants like Facebook, Google have focused a lot of energy on building communities?
It's because they know that as the Digital space gets all the more wider and saturated with products, getting and retaining customers attention will be all the more difficult, hence, you see the proliferation of Facebook groups and Google apps that aim to get you signed up and engaged.
Matter of fact, Web 3 as next generation internet is heavily centered on building engaging communities.
Generating leads is a sure way to build communities that engage with your company.
4. Establish Authority
With lead gen and Community building, you're establishing yourself as an authority in your industry. Your messaging and content with which you stay in your leads minds are what they recognise you for. You become their go-to brand in your niche.
5. Always Stay In Business
A consistent stream of leads guarantees a consistent stream of clients.
The thing about lead gen is that it gives you people to sell to right now and even in the next one year. Leads who become familiar with your business today and don't buy from you will eventually do when they have a need for your product and the buying power.
So, with lead gen, always focus on the customer lifetime value than on the immediate sales.
6. Maximise Your Marketing Team/Efforts
Imagine your business has 200 prospects to follow up weekly. Your team will never run out sales calls, enquiries and the other marketing efforts. This offers learning opportunities to discover what your audience prefers, thereby, helping you fine-tune your offers.
Also, if you have paid employees, they will have work to do to create value for what you pay them for.
I know all these might seem like a lot but it isn't, really.
Lead Generation is a very seamless process if you get it right. With the right digital tools and simple funnels, you'll be pumping leads before you know it.
Let me show you some ways
Social ads offer you space to buy media for lead gen. With Facebook, Instagram Twitter and other platforms like these, you can create targeted ads that are optimized to help you get leads. You can ask the persons seeing your ads to drop their email or phone numbers, or to visit your physical store or website, or to watch a video. If they carry out any of these actions, you can follow them up again as leads.
Email Marketing is another tool which can greatly enhance your lead gen efforts. Often integrated with other media mix, email marketing has proven to be one of the most effective lead gen methods.
Google platforms are another source of lead gen. With display ads, search engine optimization and search engine marketing, you can get high quality leads for your business.
Consider all the value you can get from Lead Generation and check with your marketing strategy to see if you have any of these in place for your business. If not, incorporate this into your marketing.
If you would like to get your business started with generating high interest leads who will buy your product or services, send me a message right now.
Social Media Technician