17/02/2024
Can You Remember Those Moments?
Those Moments your mum cooks a new watery soup (called ‘Omi Ọbẹ’ in Yoruba tongue).
And you’re always the one to be served all the heads of the fishes in the soup. And you’re not the first born oh but always given the head.
That means if three whole pieces of fishes are divided into fifteen.
You’d always receive the head; In fact only you would eat three big heads of fishes.
Those days!
I can never forget because even if there are twenty fishes (fifteen middles, four tails, and one head) i’d never be too wise not to know that the ‘head’ belongs to me.
It was as if fish heads were doctor’s prescriptions for me.
I know you can relate because you‚ too‚ ate fish heads; you’re an accomplice. So journey with me.
But there’s something I so much detest in fish heads and that’s the bone.
I hate fish bone‚ especially when it hooks my oesophagus.
Have you ever had similar experience? You’re pleasurably chewing your fish head jẹ́jẹ́li then suddenly a tiny bone ‘HOOKS’ your throat?
What do you often do?
If I am right; you’d swiftly ‘STOP EVERYTHING YOU’RE DOING’ at that moment‚ reach out for a cup of water‚ gulp as much as you could, and patiently relax a bit before embarking on the next journey of masticating your delicious meal.
This same strategy is applicable to Business Writing; Copywriting precisely.
One of the EFFECTS your COPY should cause to your READER is a HOOK.
HOOK In this term means ATTENTION.
Remember that when the fish bone hooks your throat‚ the next thing you do is to PAY ATTENTION to it suspending the meal and reaching out for water untill the bone goes down into your belly.
The effect of a HOOK in your COPY cannot be de-emphasized in this era of the 21st Century where people easily get distracted by many things.
Your HOOK is the first group of words or expression that’ll capture the attention of your reader and make him/her find out what your copy is all about.
Your HOOK is the heading of your copy; it is a phrase that resonates with the interest of your reader.
Your HOOK is the first stage of your Sales process; without the hook there’s no sales.
NB: I hope you found this content helpful?
Which other thing do you know a HOOK can do in any content? Kindly share in the comment section.
Follow and connect with Michael Akinmoladun for more Copywriting & Graphic Designing content.
Happy Weekend to you dear friend.
