Emmanuel Attah

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Emmanuel Attah

The page you need to follow to get your daily dosage of tech news from around the world.

📌 Business Clarity Coach - I can create a clear roadmap to your millionaire status.
📌 Brand Strategist - I can make your business impossible to ignore
📌 Host: Simple CEOs Podcast
📌 300+ businesses transformed

31/05/2025

Understanding your target market is one of the key foundations of business success. Not knowing who you are serving makes it difficult to even communicate effectively with them.

It’s therefore worth the time spent to understand your target market before even launching a marketing campaign for your business.
Follow for more posts like this

17/05/2025

When most Nigerians hear the word "brand," they immediately think of logos, colors, and perhaps a catchy slogan. The GTBank orange square. The distinctive Globacom green. The unmistakable Coca-Cola red and flowing logo. But a brand is far more than these visual elements.

A brand is the total EXPERIENCE people have with your business, product, or personal identity. It's every feeling, thought, and association that comes to mind when someone encounters or even thinks about what you offer to the world. Simply put, your brand is your reputation—it's what people say about you when you're not in the room.

Consider this: When someone mentions Piggyvest, what immediately comes to mind? Perhaps words like "savings," "financial discipline," or "youth-oriented." When someone mentions Dangote, you might think "wealth, influence, and industrial power." These associations weren't created by logos alone—they emerged from countless interactions, stories, and experiences people have had with these entities.

In the next couple of posts, i'll be talking more on how to achieve this with your business..........
Coach Attah
Business | Brand | Finance
For business development, brand/growth strategy DM here / WhatsApp me +234 706 917 5399 / 📧 [email protected]

08/05/2025

I’ve been preaching about brand and the importance of building a brand both for small businesses and medium sized businesses.

And for some of you that know me personally, I work the talk; that’s why I decided to launch The Brand and Community Management Mentorship Program with Coach Attah.

I told the mentees of cohort 1 yesterday in class that I’m training them to become world class brand managers and community managers from Nigeria 🇳🇬 but they will end up working for global brands.

This mentorship program is key for the general growth of the tech and entrepreneurship ecosystem in Nigeria because look around, how many places do you have brand management or community management being taught⁉️

So congratulations to everyone that made it into this cohort. Make the most of this opportunity because this knowledge will open doors to Fortune 500 companies for you.

Welcome onboard
……….
Coach Attah
Business | Brand | Finance

05/05/2025

Here’s something every business owner needs to pay attention to.

LTV - customer lifetime value
CAC - customer acquisition cost

These numbers matter. Read the slides to understand it.
Coach Attah
Business | Brand | Finance

30/04/2025

I believe Nigerian businesses have incredible potential to become world-class brands, but we must move beyond copying each other and competing on price alone. We need to dig deeper to discover the authentic purpose behind our ventures and then communicate that purpose consistently across everything we do—from our products and services to our customer experience and marketing content.

This journey begins with a simple but profound question: Why does your business exist? Not just to make money—that's a result, not a purpose. What difference are you trying to make in your customers' lives? What wrong are you trying to right? What belief drives everything you do? Answer this question authentically, and you've taken the first step toward building both a meaningful brand and a loyal community..........

Coach Attah
Business | Brand | Finance

23/04/2025

Hey Facebook Fam, it's time for me to give back to you guys. I love teaching, and I love to see people grow and hence this 👇

I’m putting together a FREE mentorship program for those interested in learning Brand Management and Community Management. Its an 8-week-long intensive mentorship for those interested in transitioning into brand management/community management as well as business owners who need this knowledge to grow their business.

The criteria for getting into this mentorship program are as follows:

•⁠ ⁠Must be currently engaged in work: either 9-5, freelance or business. NOT FOR STUDENTS or someone searching for a job
•⁠ ⁠⁠Must have a laptop
•⁠ ⁠⁠Must be able to dedicate 4-6 hours weekly for this program.
•⁠ ⁠⁠Must be disciplined to start something and see it through to the end.

This mentorship is free, but you’ll get to pay at the end IF you want a certificate and an attestation letter.
……….
Sign up for the brand management and community management mentorship with the link in the first comment below.

This might not be useful to you, but you can repost ♻️ it. This could change someone's life.

23/04/2025

Here is a photo of the solar panels installed at the White House forty-six years ago in 1979 by President Jimmy Carter. Presidents Reagan, Bush and Obama also reinstalled solar panels at the White House.

Meanwhile, you are attacking President Bola TInubu for planning to install solar panels at A*o Rock in 2025, which would introduce renewable and affordable Green Energy to the seat of power.

Oya, insult. After all, having rational thoughts is too difficult.

16/04/2025

In 2025 Nigeria, brand and community aren't luxuries reserved for big corporations with massive budgets. They're essential survival tools for businesses of any size. With economic pressures mounting, consumer spending becoming more selective, and digital platforms more crowded than ever, the businesses that will thrive are those that stand for something meaningful and gather people around that meaning.

I've watched talented Nigerian entrepreneurs face the same challenges repeatedly: shrinking margins, zero customer loyalty, and frustration as foreign brands capture market share despite offering inferior value. These symptoms all point to the same root problem: a failure to build a brand that stands for something meaningful and a community that rallies around that meaning.

The good news? Building a purpose-driven brand and nurturing a loyal community doesn't require enormous financial investment. It requires clarity, consistency, and authentic connection—qualities that any determined Nigerian entrepreneur can develop. This is the new business reality we must embrace to succeed in today's marketplace.
.........

Hi, I'm Coach Attah
Business Coach & Finance Coach
If this post is valuable to you, pls repost so it can help other business owners.

14/04/2025

In Nigeria, you hardly see 3rd and 4th generation millionaires. But its common to see 7 and 10 generations of perpetually broke families.

The Nigerian approach to changing this is prayer. But prayer alone wont cut it. What will break the cycle of poverty is knowledge; Nothing empowers more than knowledge.

Hey guys, 👋 It's that time of the month again for us men to meet and have a man-to-man conversation.

This month's edition of WHEN MEN TALK will focus on WEALTH.

What does it truly take to break free from generational poverty and build lasting wealth?

This month's forum offers an extraordinary opportunity to learn from one of Nigeria's most inspiring success stories. We're honored to host Joseph Edgar, an investment banker, a prolific stage producer, and living proof that generational wealth begins with a single determined man.

Session Details:

Date: Sat, April 19, 2025

Time: 9:30pm - 10:30pm (networking starts at 9:15pm)

Venue: Virtual, Google meet & Youtube live

Registration: Check the link 🔗 in the comments below to get in on this conversation

Joseph Edgar will share:

• His raw journey from nothing to managing billions in investments

• Practical steps to escape financial limitations

• How to turn your skills into generational wealth

• The mindset shifts required for true financial breakthrough

This isn't just another finance talk - it's a brotherhood conversation about rewriting your family's financial story.

Bring your questions and prepare for real talk about money, legacy, and power.

MARK YOUR CALENDAR, Your future self will thank you for attending.

10/04/2025

Burna Boy isnt wrong oooo

A lot of us content creators are just not making what we should be making. I’ve been doing podcasts and YouTube since 2017 yet I can’t boost of a $500 check.

It wasn’t until Peace Itimi relocated to UK before her content started blowing up. Tayo Aino has to relocate to US to start making real money on YouTube.

Plus facebook, Instagram and TikTok revenue is almost nonexistent in Nigeria. Next thing you go hear na say Coach sef done move ✈️✈️

I can’t come and kii myself

07/04/2025

Viral Hits vs. Real Growth - What Actually Matters ⬇️⬇️

I’ve been viral on Instagram and YouTube before. Sounds great, right?

Except it wasn’t.

Because virality without systems and strategy left me with:
- Thousands of followers who didn’t care about me or my message
- Empty engagement (likes not loyalty)
- The pressure to “keep up” without real purpose

So I reset.

Now, I’m growing organically—here on LinkedIn and new accounts—with one goal: consistent, valuable content that builds real community. No chasing trends, no dopamine-hit content (seriously, what’s the point of a silent video of someone running with money?).

What I’ve learned:

1. Growth is better than Virality – Slow, steady, and sustainable wins.
2. Community is better than Followers – 100 engaged people > 10k ghosts.
3. Systems is better than Hustle – Build once, benefit forever.

If you’re tired of the viral hamster wheel, let’s chat. You can join my FREE Brand Management and Community Management classes

I’ll take organic growth over empty numbers any day.

New here? I post about and Follow for actual value, not flashy dopamine content with no real value.

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