19/04/2026
Why is “white” called pure… and “black” called evil?
something we rarely stop to think about. Across cultures, language has quietly shaped how we associate colors with morality—white with goodness, purity, and innocence; black with danger, fear, and evil. But these ideas aren’t neutral, and they didn’t come from nowhere. They’ve been reinforced over time through history, media, and power structures. This piece is about unlearning those automatic associations and asking deeper questions about how they influence the way we see the world—and each
other.
