
11/05/2023
Many business owners has been testifying that this Instagram Marketing strategy has been a game changer for their brand.
Here are the most important parts you should pay attention to;
✨Write a killer bio: A great Instagram bio should explain a bit about you/your brand, vision statement and what you do which will make your audience to have an understanding of what you have to offer them.
✨Call to Action (CTA): It could be a link to your website, catalogue or wherever you want to direct your audience to. The only place on Instagram where you can share a clickable link is your bio.
✨Title: When converting to a Business profile, you’ll be able to include additional information about your business on your profile like your business title that best describes your business.
✨Profile Picture: When it comes to choosing a profile picture, it’s important for people to instantly recognize it when they visit your Instagram profile. It could be a logo or mascot.
✨Custom Covers: Try to think about your brand colors and visual style when creating custom covers. They help you make your Instagram content feel aligned with your brand’s overall aesthetic and brand colors.
✨IG Handle: Otherwise known as username. It is unique to your profile and you are the only person with a specific name so it's best you come up with a name that best represents your brand.
✨Name: Having a name that’s different from your username provides double the opportunity for keywords and searchable criteria on the Instagram app. You can use your actual name or business name as your name on Instagram. Or you may choose to use an abbreviation or a recognized description of your business.
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