30/08/2022
How To Transform Your Digital Presence As A Business Owner
In a single generation, marketing has totally transformed from direct mail, print ads, and TV advertising to more interactive content like AI-powered programmatic advertising, augmented reality (AR), omni-channel marketing and other brand-new technologies and techniques that didn’t exist years ago.
A digital transformation is a business and operational change that leverages new digital tools to deliver experiences and build relationships in order to address rising demands. To implement a successful digital transformation within a business, it requires the right technology across your marketing channels.
Digital devices – audiences experience brands as they interact with business websites and mobile apps, typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
Digital platforms – most interactions on these devices are through a browser or apps from major platforms or services, such as Facebook, Instagram, Google, YouTube, Twitter and LinkedIn.
Digital media – different communications channels for reaching and engaging audiences include marketing automation, social media, voice search and AR.
Digital technology – the marketing technology that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns