
06/02/2025
Your Personal Brand Is Your Business’s Insurance Policy.
It depicts an intentional and strategic way of creating, positioning and maintaining a positive public perception of you.
People buy from those they know, like, and trust. Your personal brand is the reason people will choose you over competitors.
Invest in it.
Now here's a big question:
If in the passing of time, your business fades away, will people still remember you?
That’s why your personal brand is your insurance policy.
People don’t just buy products—they buy trust, credibility, and familiarity.
If they know you, like you, and trust you, they will choose you over anyone else.
A strong personal brand means clients come looking for you, not the other way around.
It means people refer you because they believe in your expertise.
It means even if your business struggles, your name still holds value.
So, show up. Share your insights. Be consistent.
Because in Nigeria’s fast-moving market, your personal brand is your biggest asset.