Toyosi Etim-Effiong

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Converting Creativity to Currency 🎯
Creative Economy Catalyst | Speaker | Founder That Good Media LTD
Helping African creatives build structure and lead with purpose
🎙 Podcast | ✍️ Newsletter | 🏛 Creative Leadership Academy

I don’t know where this idea that Christians are supposed to be nice came from. Kind? Absolutely. Nice? Completely diffe...
02/06/2026

I don’t know where this idea that Christians are supposed to be nice came from. Kind? Absolutely. Nice? Completely different thing.

Nice is… agreeable. Nice avoids conflict. It keeps interactions comfortable, avoids hard conversations because it doesn’t want tension.

Nice walks on eggshells.

Kind is genuine care for someone, even when it’s uncomfortable. Kind is real. Kind is Truth. Kind is… Heart.

So where Nice is saying, “Will this keep things comfortable right now?”, Kind is saying, “Will this help you in the long run?”

Kind is not here for temporary comfort. Kind is patient enough to wait for you to realize it was saying the truth all along.

So, we (Christians) are not called to be Nice, we are called to be Kind.

… and kindness is not afraid to be “a lone voice crying in the wilderness”.

30/05/2026

I can’t get these two off my mind. This woman is in shock. Her shoulders, her neck, her eyes. Look at the tension in her hands!! She’s NOT PRESENT, but somehow she’s still caring for the little child who has spent 15 DAYS IN A KIDNAPPERS’ DEN UNDER SUN AND RAIN!!!!

Many 2-year-olds are home playing with their toys or asking for another snack, this one has spent 15 DAYS IN A KIDNAPPERS’ DEN!!!

How are they not home yet?!!!

29/05/2026

May 29, 2026 and they’re not home yet.

14 days of terror. Look at that baby absorbing everything happening around her. See fear written all over the second woman’s body.

What happened to James will not happen to Peter in Jesus name. These ones will come home.

29/05/2026

Talent management in the creative industry looks easy… until it’s time to build a sustainable career around creative talent.

On June 5, at The Business of Talent Management webinar, I’ll be sharing insights, lessons, wins, and some real behind-the-scenes experiences from our journey as we’ve helped move creatives from potential to profit.

If you’re interested in turning talent to long term success, this webinar is for you… and it’s free!

Follow , register via the link in the academy’s bio and let’s explore what it takes to convert creativity to currency.

See you in class.

Someone came with an investment opportunity the other day. “The other day” is 2 years ago but I’ll still refer to it as ...
28/05/2026

Someone came with an investment opportunity the other day. “The other day” is 2 years ago but I’ll still refer to it as the other day. I was skeptical and for good reason. I had “lost” tens of thousands to a prior investment. “Lost” in quotation marks because my hope for recovery is still strong.

I presented this new investment opportunity to my maker in prayer, inquiring if *His hand was inside* because I didn’t want a repeat of what happened pre-2020. His response was a simple one-liner, “If there’s bad, there must be good”.

It felt like a game of tennis, and the ball was now in my court.

If there’s bad, there must be good. It didn’t take too long for me to figure it out.

Bad things were in many cases a corrupt/substandard version of a good thing.

Good was the point of reference for bad, so if a bad thing existed, there had to be the good reference point of it.

In my investment analogy, bad investments meant that there were good ones, and one bad experience did not invalidate the possibility of a good one. I loved it and I gradually extended this thinking to everything.

If there were bad friends, there had to be good friends.
If there were bad days, there had to be good days.
If there were bad marriages, there had to be good marriages.

I would go on to learn that we attract only what we believe is available to us. It’s one thing to know that something exists, it’s another to believe that it’s available to us.

So if in our minds we believed that everyone was bad and there were no good friends in life, we would only have bad, back-stabbing friends for the rest of our lives.

If we believed life was hard and every day was a hustle, we would go through life fighting daily, hustle battles.

If we believed there were no good marriages, and all marriages were a sham, we would go through life with that as our reality, and invariably pass that mindset on to our children.

We attract only what we believe is available to us.

All of GOD’s BEST is available to me.



25/05/2026

Happy International Wine Day 🍷

Cheers to the miracle that is the month of May… and cheers to process of making fine wine:

- The Harvesting of the grapes
- The Sorting of the grapes
- The Crushing… oh the crushing!!
- The Fermentation where all the natural sugars are consumed
- The Clarification where all sediments, dead yeast cells, and impurities are removed
- The Maturation/Aging where the wine “cooks” well
- Then the Bottling where the wine is finally ready to be enjoyed by those who appreciate the finer things.

At this point, the pain of the crushing is forgotten and so is the loneliness of the aging. The fine wine is now being celebrated by kings, with mere men nowhere in sight.

Enjoy the process.

Drink responsibly.

Celebrate with .NG ✨

Happy International Wine Day 🍷


22/05/2026

12 days later and I want to thank ALL the vendors (again). I sent them a voicenote the following day thanking and praying for them, but this is me thanking them PUBLICLY and tagging them with the hopes that you consider them for your next event- big or small 🤍

Planner and Concept Development: 🥰Thank you again for my peacocks!!

Decor: 😍

Sound, Stage and Screen:


Scent Ambience:
Scent Souvenirs: .bhahome

Sound, Stage and Screen:


Mocktail and Drinks:

Small Chops:

Grills: .and.spice

CanapĂŠs and Mini Meals:

Photography:

Content Creators:




Cake:

Pianist:

Guest Comfort & Souvenirs:giftsco

Mobile Charging Booth: .ng

Full Video Coverage/Live Stream:

Security:

Address

Lagos

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