That Good Media HQ

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The follower count went down.The value didn't necessarily go with it.Instagram's latest cleanup is a useful reminder for...
04/09/2026

The follower count went down.

The value didn't necessarily go with it.

Instagram's latest cleanup is a useful reminder for creators, brands and talent managers: audience size is only one part of influence.

The real flex? An audience that watches, engages, shares, trusts, and ultimately moves.

Big numbers get attention. Real audiences create impact.

The internet loves a good slugfest. But for talent managers, there’s a bigger question:Who controls the asset when the t...
03/09/2026

The internet loves a good slugfest.

But for talent managers, there’s a bigger question:

Who controls the asset when the talent goes off-script?

29M+ impressions can make chaos look like a brilliant strategy. But every post also adds to a talent’s long-term reputation.

Talent managers sit in that uncomfortable middle: protect the talent, protect the brand, and know when to let the chaos run.

Free rein or talent manager guardrails? What’s your call?

Vote and share your thoughts.

Who should handle the official social media?

03/09/2026

This is the part where we challenge briefs, question strategies and decide what/who actually makes sense for a brand.

What are we selling?
Who are we trying to influence?
Why should they care?

PR and influencer marketing go beyond visibility. It’s positioning, relevance, and the bigger brand story, and that’s where we come in.

The final content is what people see, but the strategy is what makes it work.

Let’s work on your strategy with you.





03/09/2026

Davido explains why he blocked the release of Wande Coal's "Come My Way" remix.

The problem with most brand strategies isn't that they're bad.They're old.They were designed around a media environment ...
02/09/2026

The problem with most brand strategies isn't that they're bad.

They're old.

They were designed around a media environment where brands could buy attention, broadcast a message, and measure impressions.

The internet broke that model.

Today, your audience can ignore you, remix you, criticize you, parody you, or make your campaign bigger than you intended.

So strategy needs to shift from prediction to learning.

Run smaller bets.

Watch what happens.

Double down on evidence.

Kill your favorites when the audience disagrees.

That is how brands stay relevant without pretending they can see the future.

Have questions about where your brand goes next? DM us.

New month, new targets, same relentlessness. 🚀​September is about turning attention into influence and influence into me...
01/09/2026

New month, new targets, same relentlessness. 🚀

​September is about turning attention into influence and influence into measurable growth. Whether it’s landing your brand in the headlines, partnering with top-tier creators, or scaling your digital footprint, we build the campaigns that make it happen.

​Send us a DM or hit the link in our bio to partner with us.
​

Influencer marketing didn't begin with discount codes and “paid partnership.”Brands have been borrowing credibility, sta...
31/08/2026

Influencer marketing didn't begin with discount codes and “paid partnership.”

Brands have been borrowing credibility, status, culture and attention from influential people for
decades.

The technology changed.

The principle didn't.

The question isn't who can post about your brand.

It's who can make your brand mean something different.

That is a much harder question. And usually, the more valuable one.

Need help answering it?

DM TGM

Few hours to go!At 7PM, Ella_the_fashionistar | Content Creator Funsho Ogunmokun Diekoniolaoluwa Adeola Daniel Oluwasegu...
28/08/2026

Few hours to go!

At 7PM, Ella_the_fashionistar | Content Creator Funsho Ogunmokun Diekoniolaoluwa Adeola Daniel Oluwasegun

Will be joining us for a SWOT analysis on the state of influencer marketing in 2026.

You honsstly don't want to miss this.

Venue: TGM X Spaces | 7PM

Pull up with your opinions, your receipts and your hottest takes. 🫱🏾‍🫲🏽

Save your spot via the link in bio.

Your feed can entertain you. It can also educate you.If you're building a career in talent, marketing or the creator eco...
26/08/2026

Your feed can entertain you. It can also educate you.

If you're building a career in talent, marketing or the creator economy, what you consume eventually shows up in how you think.

So we put together a reading list.

7 newsletters. Less scrolling. More signal.

Save it. Share it with someone building in the industry.

And if you know a newsletter that belongs on this list, drop it below.

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Lagos
100211

Opening Hours

Monday 09:00 - 05:00
Tuesday 09:00 - 05:00
Wednesday 09:00 - 05:00
Thursday 09:00 - 05:00
Friday 09:00 - 05:00

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