Option Digitals, Lagos (2025)

18/10/2025

When you build your website without marketing designed into it. It becomes another liability instead of assets

16/10/2025

AEO/GEO: THE FUTURE OF SEARCH OPTIMIZATION

AEO (AI Engine Optimization) / GEO (Generative Engine Optimization) refers to the process of optimizing content and digital assets specifically for AI-driven search engines and generative AI platforms (like ChatGPT, Google Bard, Microsoft Copilot, Perplexity AI) that provide direct, conversational answers rather than just links. Instead of solely targeting traditional search engine result pages (SERPs) with keywords, AEO/GEO focuses on making content easily discoverable, understandable, and highly relevant for AI models to synthesize and present as part of their generated responses

5 Ways AEO/GEO Help Businesses:

1. Increased Visibility in AI Search: AEO/GEO ensures SMEs' information is precisely what AI models select for direct answers, bypassing traditional link-heavy results. Reason: As much as 60% of Google searches might involve generative AI by 2026 (source: Gartner projections for "Generative AI in Search"), offering a prime spot for SMEs.

2. Enhanced Credibility & Authority: When an AI tool cites an SME's content as part of a definitive answer, it significantly boosts the brand's perceived authority and trust. Reason: Being the "source of truth" for AI positions an SME as an industry leader, building stronger customer relationships.

3. Direct Customer Engagement: AEO/GEO optimizes for conversational queries, allowing SMEs to appear in more direct, solution-oriented interactions. Reason: This shifts from passive link-clicking to active engagement, akin to a direct recommendation from a trusted AI assistant.

4. Future-Proofing Marketing Strategy: The shift to AI-driven search is inevitable. Early adoption of AEO/GEO means SMEs won't be left behind. Reason: Companies investing now gain a critical competitive advantage, establishing expertise before competitors catch up, ensuring long-term relevance.

5. Higher Share of Market (SOM) & ROI: By capturing prime AI visibility and building authority, SMEs can attract more qualified leads. Reason: Optimizing for AI search reduces reliance on costly traditional ads, as organic AI visibility becomes a powerful, cost-effective acquisition channel.

03/10/2025

What we're building with Option Digitals is to basically get you started with:

Content Marketing

One-on-one marketing

Social Media Marketing

Search Engine Optimization

Your next marketing project

App Marketing & Downloads

Generative Engine Optimization

Strategy Design and Framework

Website design and development

And this we'd done in years, beginning through our very free gap analysis which allows us to audit, learn and discover what you're doing, where you intend to be, what you need to do and where you can actually improve to attain your goal.

See, this isn't about speaking English, it's allowing your work speak the best it can and deploying very simple age-long persuasion and psychological strategies to make your marketing work.

They'd been proven by years of experience and decades of failproof deployment and that's what we bring

You speak with our experts if you have reservations and you can get started from there when you're fully sold.

What do you say. . .

Get in now!!!

Click on our website link in bio to get started for FREE

25/09/2025

AEO/GEO: The Future of Search Optimization

AEO (AI Engine Optimization) / GEO (Generative Engine Optimization) refers to the process of optimizing content and digital assets specifically for AI-driven search engines and generative AI platforms (like ChatGPT, Google Bard, Microsoft Copilot, Perplexity AI) that provide direct, conversational answers rather than just links. Instead of solely targeting traditional search engine result pages (SERPs) with keywords, AEO/GEO focuses on making content easily discoverable, understandable, and highly relevant for AI models to synthesize and present as part of their generated responses

5 Ways AEO/GEO Helps SMEs:

1. Increased Visibility in AI Search: AEO/GEO ensures SMEs' information is precisely what AI models select for direct answers, bypassing traditional link-heavy results. Reason: As much as 60% of Google searches might involve generative AI by 2026 (source: Gartner projections for "Generative AI in Search"), offering a prime spot for SMEs.

2. Enhanced Credibility & Authority: When an AI tool cites an SME's content as part of a definitive answer, it significantly boosts the brand's perceived authority and trust. Reason: Being the "source of truth" for AI positions an SME as an industry leader, building stronger customer relationships.

3. Direct Customer Engagement: AEO/GEO optimizes for conversational queries, allowing SMEs to appear in more direct, solution-oriented interactions. Reason: This shifts from passive link-clicking to active engagement, akin to a direct recommendation from a trusted AI assistant.

4. Future-Proofing Marketing Strategy: The shift to AI-driven search is inevitable. Early adoption of AEO/GEO means SMEs won't be left behind. Reason: Companies investing now gain a critical competitive advantage, establishing expertise before competitors catch up, ensuring long-term relevance.

5. Higher Share of Market (SOM) & ROI: By capturing prime AI visibility and building authority, SMEs can attract more qualified leads. Reason: Optimizing for AI search reduces reliance on costly traditional ads, as organic AI visibility becomes a powerful, cost-effective acquisition channel.

Future Projections: AI-driven search is expected to fundamentally alter how users find information and make purchasing decisions. SMEs that actively pursue AEO/GEO will dominate the "answer box" economy, potentially seeing exponential growth in qualified traffic and brand recognition as AI integration becomes ubiquitous. This strategic effort is not optional; it's essential for future competitiveness and market leadership.

SEND A DM NOW TO GET STARTED

22/09/2025

8 STRATEGIES TO ENHANCE YOUR PERCEPTION AND SWITCH TO VALUE-DRIVEN PRICING

To pivot your business from price-driven to value-driven, you need to reframe your customer's perception of what they're buying. This involves shifting the focus from cost to the benefits and results you provide.

1. Create an Irresistible Offer
Package your product or service with so much value that a customer feels silly saying no. This "value stack" includes bonuses and guarantees that far outweigh the cost.

2. Focus on a Specific Outcome
Don't just sell a product, sell a promised result. Be crystal clear about the transformation your offering provides. The more specific, the more valuable it becomes.

3. Elevate Perceived Value
Raise your prices to signal quality. People often associate higher cost with higher value, and this increased profit allows you to invest more in the product and customer experience.

4. Educate Your Audience
Use content marketing, like YouTube videos, to teach your audience and solve their problems for free. This builds trust and positions you as an expert, making them more likely to buy from you.

5. Showcase Social Proof
Highlight customer testimonials and case studies. Show the tangible results others have achieved with your product to prove its value and build credibility.

6. Offer a Premium Experience
Provide exceptional customer service and a user-friendly experience. A seamless journey from inquiry to post-purchase support adds immense value that competitors can't easily replicate.

7. Build a Brand Mission
Connect your business to a larger purpose. People buy from brands they believe in, so articulate a mission that resonates emotionally with your audience and makes them feel part of a movement.

8. Provide Unrivaled Guarantees
De-risk the purchase for your customer with a strong guarantee. This demonstrates your confidence in your product and shifts the burden of risk from them to you.

The core lesson is that Value Is A Perception, and you have the power to influence it. Your job as an entrepreneur is not just to create a product, but to craft an offer and a narrative that makes your solution feel so transformative that price becomes a non-issue.

To master these strategies and build a business that can't be ignored, follow us on all my social media platforms for daily insights and proven frameworks! And send us a DM to get started

18/09/2025

You have probably heard of the Pareto principle the 80/20 rule. Here's what you may not have heard quite as often as his rule. We shared how this can help turn dying businesses around.

Below, we've noted a few things that formed his view and ultimately informed his decisions.

His name Vilfredo Pareto means he was Italian and not until he studied economics, he never had a shot into what will shape his posterity.

He first discovered this rule when he noted that 80% of his nation's wealth was controlled by 20% of the population. How evergreen can that be, and even till now, this rule holds true and still very relevant, right?

He went ahead and paid more attention to this phenomenon. This showed him a disproportionate relationship between cause and effect in other areas of life such as agriculture with growing crops particularly, construction and real estate in particular and literally all things which he paid attention to showed him this deeply. 20% of the workers produce 80% of the results. 20% of the roads cause 80% of the accidents, 20% of the input creates 80% of the results.

And this is where it gets more exciting. . . And as a marketing company, here are few observations we've made below 👇🏾

20% of the CUSTOMERS creates 80% of the REVENUE
20% of your SALES EFFORT will actually lead to 80% of your CONVERSION
80% of your SALES comes from 20% of your CUSTOMER BASE. Assuming we flip the coin
Now let's take it a bit further
Since we've established that this rule is true and applicable to almost all areas of businesses including marketing, then we can say this also holds true for.

Customer Buying Behavior
Leads Generation
Product Market Acceptability
Customer Service Challenges
Revenue Generating Activities

To conclude therefore, we've seen for instance that BIG SUCCESSES are defined by the SMALLER DETAILS and consequently, The Little Challenges Unattended To K1lls The Big Things In Your Business. If you pay attention to the small things that needed your attention and not outsource to your very incompetent staff and hands, your biz will thank you for it and your revenue will double in no time if you consistently do this.

15/09/2025

Principle of Diminishing Marginal Utility in Marketing

"According to this principle, the utility of an item decreases as the supply of units increases (and vice versa)."
consequently in marketing it may imply that at first, your marketing efforts great benefits your company or organization and it dramatically gets you a better results.

In Nigeria for instance, I consulted with a woman and this was the offense she committed, the principle of diminishing marginal utility shows that the value a business gets from an additional unit of a marketing effort decreases with overuse. Over-relying on a single strategy can lead to diminishing returns, even if it was effective at first.

Below were the cr!me the brand committed. I'd edited to fit relatable narrative, and maintain anonymity.. .

Social Media Overload
A small fashion brand in Abuja, "Ankara Threads," built its initial success by consistently posting on Instagram. The first few posts generated high engagement and sales. However, the owner believed more was better and began posting ten times a day, sharing repetitive content. Followers grew tired of the constant, low-quality posts, and the marginal utility of each new post declined sharply.

Lagos Billboard Saturation
A new tech startup in Lagos, "QuickRide," found great success with its first major billboard campaign. The massive billboards along the Third Mainland Bridge created significant brand awareness and a spike in app downloads. Thrilled with the results, the company saturated the city with tens of billboards, placing them at every major junction and highway. Soon, the novelty wore off.

In marketing, what works well at first can become ineffective or even detrimental with overuse. The marginal benefit of each additional marketing effort decreases, and eventually, the cost can outweigh the gain. To be a successful marketer, you need to understand this and diversify your strategies to avoid hitting the point of diminishing returns.

09/09/2025

Getting good success in marketing and sales at times isn't about more investment, most times, you just have to do what you've been doing WELL ENOUGH.

09/09/2025

The amount of time that most start-up invest in looking for investors and loans would have yielded more if invested in sales and marketing.

09/09/2025

'You can be first time lucky. . But the truth is, luck cannot get you sustained, consistent success'

This is exactly what I shared with a younger friend a few months ago. It's painful how we think and admit that it will happen for us one day while we wasted life away hoping, but it in fact never happened.

I got into so many things in my life with sheer luck allegedly so but I quickly engage with knowledge and other's wisdom to sustain and keep a foot in.

For instance after leaving my Job with the Boyida group of KissKids diapers and Ailyons TV as the Regional Ecom Manager many years ago, I went back to learning better e-commerce and marketing, learning from everyone I know on the Internet space doing it well including Indians on Coursera and Udemy in those days.

I still do that till now. Last year, I had my first marketing consultation gig but I went ahead and paid one of the mentors I know in the industry on business and general consultation and it's looking great so far. Helping other businesses establish their foothold in the market through expert marketing strategies and industries-specific approach and methodologies.

It was Pastor Sam Adéyemí who said:
'What goes into a heart comes out in a life' and I'd held unto that, as an absolute truth.

If you get into it by sheer chance, get a foot into the front door by paying your way further in.

You'll be definitely tested and competitively engaged and your knowledge will be your bail and warranty to sustenance.

As you go to work this week, add to your learning genuine approach, methodologies and learn the paths the few will dare to acknowledge, read beyond necessary, learn above research scope and do way beyond needful. It is to your profiting.

Option Digitals

18/10/2025

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