21/07/2025
Choose a Subject Line That Grabs Attention
The subject line is your email’s handshake, the first impression that decides whether someone will even bother to open it.
A bland or generic subject line like “Newsletter #47” or “Check Out Our Latest Update” is a one-way ticket to the trash folder. Worse, if it’s stuffed with spammy buzzwords like “Free!” or “Urgent!”, it might never even make it to the inbox. Instead, make it personal and specific.
Try weaving in the recipient’s name, their company, or a detail that ties directly to their interests, like “Sarah, how Your Company can save time this quarter.” Keep it short, ideally 5-7 words, and make sure it’s a genuine teaser for what’s inside. For example, if you’re sharing a productivity tip, something like “One trick to halve your workload” feels intriguing without being clickbaity.
Test different tones, curious, urgent, or even playful to see what resonates with your audience.