09/09/2025
Old School vs. Smart Realtor: How to Win in Real Estate in 2025
The real estate game in Nigeria has changed, and if you’re still stuck in the old-school way of doing things, you’re probably feeling the heat. Long gone are the days when “waka-waka” marketing—trekking under the sun, pasting flyers, and begging clients to visit your office—was the only way to sell land. Today, the smart realtor is winning, closing deals from the comfort of their home with just a smartphone. Let’s break down the Before & After contrast between the old-school realtor and the smart realtor, so you can see why it’s time to upgrade your hustle in 2025.
Before: The Old-School Realtor’s Struggle
Picture this: You wake up early, put on your best shirt, and hit the streets. You’re dodging traffic, sweating under the Lagos sun, and knocking on doors to find buyers. Your bag is full of flyers, but most of them end up in dustbins or scattered on the road. You spend hours waiting in your office for clients who promised to “show up” but never do. Sound familiar? That’s the old-school realtor’s life, and it’s exhausting.
Here’s what the old-school approach looks like:
Waka-Waka Marketing: You’re trekking from one end of town to another, chasing clients who aren’t even ready to buy. Your shoes are worn out, and your fuel tank is always empty.
Flyers and Signboards: You spend money printing flyers and putting up signboards, but how many people actually call? Most times, it’s a waste of cash.
Office Dependency: You’re stuck waiting in an office for clients to walk in. If they don’t show up, your day is wasted. And let’s not talk about the rent you’re paying for that space!
Slow Results: You might spend weeks or months chasing one deal, only to lose it because the client found a “better option” elsewhere.
Stress Overload: The hustle is real—long hours, hot sun, and constant pressure to find the next buyer. Your family barely sees you, and your bank account isn’t smiling either.
The old-school realtor says, “Come to my office, let’s talk.” But in 2025, buyers aren’t interested in trekking to you. They’re busy, they’re online, and they want convenience.
After: The Smart Realtor’s Winning Formula
Now, let’s flip the script. Meet the smart realtor—the one who’s ditched the legwork for phone-work and is closing deals faster than ever. This realtor isn’t chasing clients; the clients are chasing them. How? By using the power of WhatsApp, Facebook, Instagram, and a few free apps to sell land without breaking a sweat.
Here’s what the smart realtor’s life looks like:
Phone as an Office: With WhatsApp Business, your smartphone is your billboard, shop, and closing table. Post a land advert on your status, and hundreds of potential buyers see it in minutes.
Online Reach: Instead of handing out flyers to 10 people a day, a single Facebook post can reach 1,000 people in hours. And guess what? Those people are already looking for land.
Work from Anywhere: No need for a fancy office. The smart realtor closes deals from their living room, a café, or even while chilling with family. Freedom tastes sweet!
Fast Responses, Fast Deals: Buyers DM you, and you reply with a quick video tour or a land document. Trust is built, and deals are closed in days, not months.
Low Cost, High Reward: Forget spending money on fuel or flyers. Free apps like Canva help you create professional ads, and WhatsApp broadcasts cost nothing but get results.
The smart realtor says, “Check your WhatsApp, the land details are there.” They’re meeting buyers where they are—online—and winning big because of it.
Real-Life Gist: Old School vs. Smart in Action
Let’s talk about two realtors: Tunde and Amaka. Tunde is old-school. He spends his days driving around, pasting flyers, and waiting in his office for clients. Last month, he spent ₦50,000 on fuel and flyers but only got one inquiry—and the client didn’t even show up. Tunde is stressed, tired, and wondering why the game is so hard.
Amaka, on the other hand, is a smart realtor. She started posting land ads on her WhatsApp status and joined a few real estate groups on Facebook. One day, she shared a simple post with a land photo, location, and price. Within hours, five people messaged her, and one closed a deal by the end of the week. Amaka spent zero on fuel, worked from home, and made a commission that covered her rent for two months. Who’s winning?
Why the Smart Realtor Wins in 2025
The difference between old-school and smart realtors boils down to one thing: working smarter, not harder. In 2025, buyers are online—scrolling WhatsApp, checking Instagram stories, and browsing Facebook groups. If you’re not there, you’re invisible. But if you show up with the right strategy, you can outshine even the biggest developers. Here’s why:
Buyers Want Convenience: Nobody wants to trek to an office when they can see land details on their phone and pay via bank transfer.
Trust is Key: Smart realtors build trust with quick responses, clear photos, and authentic content. A short video tour of a plot can seal the deal faster than a face-to-face meeting.
Low Barrier to Entry: You don’t need a big budget or a fancy office. A smartphone, internet, and free apps like Canva or WhatsApp Business are enough to get started.
How to Become a Smart Realtor Today
Ready to ditch the old-school hustle and join the smart realtor movement? Here’s how to start:
Get Online: Download WhatsApp Business and set up a professional profile with your business name and contact details.
Post Smart: Share daily land ads on WhatsApp status, Instagram, or Facebook. Include clear photos, key details (location, size, price), and a call-to-action like, “DM me to secure this plot!”
Use Free Tools: Create professional ads with Canva, join real estate groups on Facebook, and send WhatsApp broadcasts to your contacts.
Engage Fast: Reply to inquiries within minutes. Share videos, documents, or testimonials to build trust and close deals.
Learn from the Best: Join communities like the Smart Realtors Inner Circle to get tips, tricks, and training on selling online like a pro.
The Future is Smart
The old-school realtor is stuck in the past—sweating, spending, and stressing. The smart realtor is thriving in 2025, using their phone to reach buyers, close deals, and live a life of freedom. The choice is yours: keep chasing clients under the sun, or start closing deals from your comfort zone. Which side are you on?
Join the Smart Realtors Academy today.
https://wa.link/w1jjix
If you have a Smartphone you can sell any property!
