11/08/2025
If your CEO asks, ‘How’s marketing doing?’
What’s the right answer?
Most CMOs are juggling 101 activities.
But what matters to your CEO is:
✅ Revenue from new + existing customers
✅ How much it cost to acquire them
✅ Which channels bring your best buyers
They don't care about impressions, reach or engagement.
Want a better way to show marketing’s real impact?
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