11/10/2025
AfCFTA SECRETARIAT INVITES AFRICA TO MEET IN ACCRA, GHANA FOR CREATIVES CONNECT AFRIKA 2025
Accra, Ghana - Friday, 10 October 2025 - The AfCFTA Secretariat, in partnership with the Black Star Experience (BSE) and Africa Tourism Partners (ATP), is proud to announce the inaugural Creatives Connect Afrika 2025: The AfCFTA Forum on Tourism, Creatives and Cultural Industries (www.creativesconnectafrika). This groundbreaking event will take place in Accra, Ghana, from November 24th to 26th, 2025.
A platform for creative excellence, the Creatives Connect Afrika 2025 is a Forum and Festival that will bring together African and diaspora creatives in film, music, and fashion, as well as tourism professionals. The event aims to foster intra-Africa business development, investment, and marketing under the AfCFTA framework.
Programme highlights
Masterclasses: Learn from industry experts and thought leaders
Policy Dialogues: Engage in high-level discussions shaping policies and identifying opportunities
Matchmaking Opportunities: Connect with potential tourism, creative and cultural industry professionals’ partners and investors
Exhibitions: Showcase your work and products
Deal-Making Lounges: Dedicated spaces for Film, Music, and Fashion professionals
Attendees and participants will include talented designers, innovative creatives, and distinguished tourism professionals, alongside representatives from national tourism boards and authorities. Engage with tour operators, travel agents, and key players in tourism experiences and attractions, as well as forward-thinking entrepreneurs in the tourism sector. Connect with leaders from the creative and cultural industries, film and music production companies, passionate fashion enthusiasts, and the bright youth driving innovation and technology. Don’t miss this opportunity to collaborate and shape the future of these vibrant industries.
Join us for an exceptional gathering of influential figures, including policymakers, visionary investors, dynamic film and music producers, and cutting-edge fashion houses.
As a precursor to the inaugural the AfCFTA Secretariat in collaboration with Black Star Experience (BSE) and Africa Tourism Partners will be launching the AfCFTA Forum & Festival on Tourism, Creative, and Cultural Industries Creatives 2025 on Monday, the 27th of October 2025 at the Capital on the Park, 101 Catherine Street, Sandown, Sandton, Johannesburg. All the creatives’ professionals and practitioners are invited to attend the evening cocktail. For more information, contact [email protected] or +27 81 303 7030 for registration or visit: www.creativesconnectafrika.com
Registration and Exhibition Stands
Artists, filmmakers, fashion designers, creative enthusiasts and tourism professionals are encouraged to register and attend this prestigious festival. Only 20 exhibition stands are available for exhibitors from across Africa. To register or for more information, visit (link unavailable) or contact Rejoice Chishamba at [email protected] or +27 81 303 7030.
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Notes to the Editor:
About Creatives Connect Afrika 2025
Creatives Connect Afrika 2025 is a joint initiative by the AfCFTA Secretariat, the Black Star Experience (BSE) Secretariat, and Africa Tourism Partners (ATP). The event marks a significant milestone in promoting Africa's creative industries and tourism sector.
About the AfCFTA
African Continental Free Trade Area (AfCFTA) Protocol on Trade in Services (the Protocol on Services), tourism and cultural services are among the services sectors included in the progressive liberalization negotiations. The AfCFTA Agreement, the Protocol on Trade in Services, and the Protocol on Trade in Goods seek to promote sustainable tourism and cultural development, in both trade in services and trade in goods, to enhance Africa's economic competitiveness, promote cultural diversity, facilitate the growth and development of the sectors, and improve social and environmental outcomes.
About Africa Tourism Partners
African Tourism Partners (ATP) - www.africatourismpartners.com is a UN Tourism- affiliated award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specializes in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning and destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.
Our clients and partners include but are not limited to UN Tourism, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, Tourism KwaZulu- Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.