Nezfashion

03/09/2026

Episode 10.
STOP COPYING OTHER TAILORS’ PRICES

The tailor next door charges ₦30,000.

You charge ₦70,000.

Does that automatically mean you’re too expensive?

No.

Maybe your finishing is different.

Maybe your experience is different.

Maybe your location is different.

Maybe your service is better.

Maybe your turnaround time is faster.

Maybe your customer service is better.

Maybe your overhead is higher.

Maybe your target customers are different.

You cannot build a serious business by constantly looking over your shoulder to see what another tailor is charging.

Study the market, yes.

But understand your own numbers.

Your price must make sense for your business.

Don’t become the cheapest tailor just because you’re afraid of competition.

There will always be somebody cheaper.

The question is:

What makes somebody willing to pay YOU?

01/09/2026

⸻

DAY 8 — YOU DON’T KNOW YOUR REAL COST

One of the biggest mistakes I see among tailors is this:

They calculate fabric.

They calculate sewing.

Then they give the customer a price.

But what about electricity?

What about fuel?

What about rent?

What about transportation?

What about machine maintenance?

What about your apprentice?

What about your time?

What about mistakes and wastage?

What about packaging?

What about the money you need to reinvest into the business?

If these things are not included in your calculations, you’re probably underpricing yourself.

You cannot calculate profit if you don’t know your cost.

Before you decide how much to charge, first ask:

“How much does it actually cost me to produce this garment?”

Then add your profit.

Not guesswork.

Not “that’s what everybody is charging.”

Know your numbers it’s very important and necessary.

31/08/2026

EPISODE 7.
WORK FOR A DESIGNER OR BUILD YOUR OWN BRAND?

Here’s a question for tailors:

Would you rather work for a big fashion designer or build your own tailoring brand?

Honestly, there is nothing wrong with working for another designer.

You can learn a lot.

You can learn production.

You can learn discipline.

You can learn how to handle customers.

You can learn how a fashion business operates.

But here’s the danger:

You can spend ten years helping somebody build their brand while doing nothing to build your own future.

Working for someone is not the problem.

Having no plan beyond working for someone is the problem.

If you’re working for a designer today, learn everything you can.

Improve your skill.

Save money.

Build relationships.

Document your work.

Build your own identity.

And eventually decide what you want your own future to look like.

Don’t just work. Build.

30/08/2026

Tailors what’s one thing costumers don’t understand about our work? Let’s share it in the comments section below

30/08/2026

EPISODE 6 — ONE LESSON TAILORING HAS TAUGHT ME

One of the biggest lessons tailoring has taught me over the years is this:

My skill alone wasn’t enough to make me enough money.

I got to a point where I believed I was one of the best tailors in my area, yet I was still struggling financially.

Why?

Because I eventually realized that sewing is only one part of the business.

I needed to understand people better.

I needed to understand money.

I needed to understand time.

I needed to understand marketing strategies.

I needed to learn negotiation.

I needed to understand customer service.

I needed to know when to say NO.

And most importantly, I needed to understand how to build a good reputation.

I’ve made mistakes.

I’ve learned from experience.

And I’ve seen many things that I would do differently if I were starting again today.

That’s one of the reasons I started this conversation.

Because if the years I’ve spent in this industry, the mistakes I’ve made, and the lessons I’ve learned can help another tailor out there avoid some of those mistakes, then this conversation is worth having.

Being a good tailor is important.

But being able to turn that skill into a profitable and sustainable business is a completely different lesson.

And that’s what we’re talking about.

Tailor, come and sit down.

We’re learning together.

🧵✂️ THE TAILOR MUST EAT TOO.

What is one lesson tailoring has taught YOU the hard way?
Drop it in the comments. Let’s learn from each other. Lasfadan Amuwo-odifin Rita DamianNedu-Popula Clothe-HouseYoung Alhaji Young

28/08/2026

DAY 5 — WHY MANY TAILORS UNDERCHARGE

Why do so many tailors undercharge?

Sometimes it’s because we are afraid of losing the customer.

Sometimes it’s because another tailor is charging less.

Sometimes it’s because we don’t know our actual cost of production.

And sometimes, honestly, we don’t believe our own work is worth much.

A customer asks:

“How much?”

You say ₦80,000.

The customer says:

“Ah! That’s too much.”

Before the customer even finishes talking, you’ve reduced it to ₦50,000.

Then you go home and discover that after electricity, transportation, labour, rent, machine maintenance and other expenses, you barely made anything.

That’s not business. That’s survival.

I’m not saying you should overcharge customers.

I’m saying:

Know your numbers before you mention your price.

A price should not come from fear.

It should come from understanding.

28/08/2026

Episode 4-
YOUR MACHINE IS NOT YOUR BUSINESS

Some tailors think having many sewing machines automatically means they have a big fashion business.

It doesn’t.

Your machines are tools.

Your workshop is an asset.

But neither of them is your business by itself.

A real fashion business requires:

Customers.

Good pricing.

Proper records.

Marketing.

Quality control.

Customer service.

Financial discipline.

Profit.

Systems.

You can have ten machines and still be struggling.

And somebody with one machine can build a profitable business because they understand how to use that one machine effectively.

Don’t measure the size of your business by the number of machines in your workshop.

Measure it by the value you create and the profit you are able to retain.

Machines help you produce.

Business knowledge helps you profit.

Tailor, don’t just upgrade your machines.

Upgrade yourself too.

27/08/2026

Episode 3

THE TAILOR WHO SEWED THE MILLION-NAIRA OUTFIT

Let me paint a picture for you.

A client walks into a fashion house.

They order an outfit worth hundreds of thousands or even millions of naira.

The designer gets the contract.

The fabric is purchased.

The measurements are taken.

Then the garment eventually lands on the sewing machine of a tailor.

The tailor cuts it.

The tailor sews it.

The tailor fits it.

The tailor makes corrections.

The tailor finishes it.

The tailor presses it.

The tailor makes sure everything looks perfect.

The customer finally receives the outfit and is happy.

Everybody celebrates the designer.

But the person who actually spent hours producing the garment receives a small fraction of the money.

Does this sound familiar?

Now, before somebody misunderstands me, I’m not saying designers are bad.

I’m not saying every designer exploits tailors.

And I’m certainly not saying every tailor deserves millions.

My question is simple:

Does the tailor understand the value of the work being provided?

Because if you don’t understand your value, someone else will always determine your worth.

This is why we need to have serious conversations about the business of tailoring.

The tailor must eat too.

27/08/2026