The BB Buzz

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The BB Buzz (pronounced ‘The BB Buzz’) is a media platform bringing a distinct perspective on fashion, beauty, tech and lifestyle news and events from around the world with a focus on Africa. The BB Buzz is a youthful lifestyle destination bringing insightful perspective on art, business, fashion, music, travel, food and events from around the world with focus on Africa. The mission is to shift di

gital media by telling untold stories, celebrating unsung heroes and unearthing modern day icons and the events that capture the millennial narrative.

Anietie Udoh Appointed to 2026 NY Digital Awards International JuryNigerian marketing and communications professional An...
08/09/2026

Anietie Udoh Appointed to 2026 NY Digital Awards International Jury

Nigerian marketing and communications professional Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publications, has been appointed to the international jury of the 2026 NY Digital Awards.

Udoh’s latest appointment adds to a growing list of international judging roles that have strengthened his profile as a Nigerian voice in global marketing and creative communications.

As a member of the NY Digital Awards jury, Udoh will join professionals from different markets to evaluate digital work across areas including creativity, strategy, innovation, user experience and ex*****on. The awards say their jurors are selected for their industry expertise, integrity and ability to assess digital media work objectively.

The NY Digital Awards recognises excellence across websites, apps, digital experiences, advertising and other forms of digital innovation. Its jury includes professionals from leading global agencies, brands and technology companies.

Udoh has previously served on international judging panels, including the Effie Awards and Native Advertising Awards, while continuing to build partnerships between African marketing professionals and global industry platforms.

His appointment further places Nigerian marketing expertise within the global conversation around digital creativity and innovation.

Nomthandazo Mbatha Takes on Acting Head of Marketing and Communications Role at NedbankNomthandazo Mbatha has stepped in...
07/09/2026

Nomthandazo Mbatha Takes on Acting Head of Marketing and Communications Role at Nedbank

Nomthandazo Mbatha has stepped into a new role as Acting Head of Marketing and Communications at Nedbank Namibia, marking another progression in her marketing leadership career.

Mbatha describes this move as the beginning of a new chapter, reflecting on her ambition to build a meaningful, profitable and sustainable brand.

Her appointment comes after her work across Nedbank’s Africa Regions, where she previously served as Marketing and Communications Manager. She has been involved in campaigns spanning several African markets, including Nedbank’s “We’re for Africa” campaign, which generated more than 6.7 million impressions while using an AI-powered production process that reportedly reduced costs by 81%.

Mbatha has also recently been active in Nedbank Namibia’s marketing initiatives, including the 2026 Kapana Cook-Off, which promotes entrepreneurship among informal food vendors and aspiring chefs.

Her new position puts her at the centre of Nedbank Namibia’s marketing and communications efforts as the financial services brand continues to strengthen its presence in the market.

Jennifer Creegan Named Disney’s First Head of Marketing Technology and OperationsJennifer Creegan has joined The Walt Di...
07/09/2026

Jennifer Creegan Named Disney’s First Head of Marketing Technology and Operations

Jennifer Creegan has joined The Walt Disney Company as its first-ever Head of Marketing Technology and Operations.

Creegan joins Disney after 27 years at Microsoft, where she held leadership roles spanning advertising, marketing, strategy and operations. Most recently, she served as a Vice President at Xbox, leading growth and player-focused strategy.

In her new role, Creegan will work across Disney’s film, streaming, sports, parks, games and consumer products businesses, bringing together marketing, technology and data to strengthen how the company connects with its audiences.

Her appointment adds a new senior marketing technology leadership role to Disney’s organisation as the company continues to evolve its approach to data-driven audience engagement.

Athletic Brewing Appoints Dan Kleinman as New CMOAthletic Brewing is entering its next phase of growth with the appointm...
07/09/2026

Athletic Brewing Appoints Dan Kleinman as New CMO

Athletic Brewing is entering its next phase of growth with the appointment of Dan Kleinman as Chief Marketing Officer, effective September 8, 2026.

Kleinman brings nearly 25 years of beverage marketing experience to the non-alcoholic beer company. Before joining Athletic Brewing, he served as CMO at Deutsch Family Wine & Spirits, where he helped grow the Josh Cellars wine brand. He previously spent 16 years in marketing roles at Diageo, giving him extensive experience across major consumer beverage brands.

His appointment comes as Athletic Brewing significantly increases its marketing investment. The company says it plans to spend 120% more on national media in 2026 than the previous year, while expanding its sports partnerships, advertising and consumer activations.

Athletic Brewing has become a leader in the U.S. non-alcoholic craft beer market, reportedly holding more than 50% market share. The category itself continues to grow as more consumers explore moderation and alcohol-free alternatives.

Kleinman succeeds Andrew Katz, who served as Athletic Brewing's CMO for nearly five years.

In his latest piece, “Community is King in the Land of Influencer Marketing,” Ugochukwu Ugwuanyi explores why brands are...
07/09/2026

In his latest piece, “Community is King in the Land of Influencer Marketing,” Ugochukwu Ugwuanyi explores why brands are looking beyond follower counts when choosing creators.

From micro-influencers with highly engaged niche audiences to the growing importance of trust, relevance, comments and conversions, the article argues that a smaller, active community can deliver more value than a massive passive following.

As influencer marketing evolves, community not just reach is becoming the real currency of influence.

Click the link below to read the full story on our blog.
https://thebbbuzz.co.uk/?p=894

Lauren Griewski Promoted to Chief Growth Officer, Managing Director at Chase Media SolutionsLauren Griewski has been pro...
07/09/2026

Lauren Griewski Promoted to Chief Growth Officer, Managing Director at Chase Media Solutions

Lauren Griewski has been promoted to Chief Growth Officer and Managing Director of Chase Media Solutions at JPMorganChase, marking a new step in her leadership of the financial giant’s growing media business.

Griewski joined JPMorganChase in 2025 as Head of Sales & Partnerships at Chase Media Solutions, where she has been involved in expanding the platform’s commercial strategy and partnerships. Chase previously described her as bringing more than 15 years of media, technology and executive experience to the business.

Chase Media Solutions is JPMorganChase’s digital media business, built around the bank’s extensive consumer relationships and transaction data. The platform enables brands to connect with Chase customers through commerce and media opportunities.

The company has positioned Griewski prominently at major industry events, including Cannes Lions and CES, where she has represented Chase Media Solutions in discussions around commerce media, partnerships and consumer engagement.

Publicis Groupe has secured PepsiCo’s global media account in a major win for the French advertising holding company, wh...
07/09/2026

Publicis Groupe has secured PepsiCo’s global media account in a major win for the French advertising holding company, while stepping away from Coca-Cola’s ongoing global media review.

PepsiCo has selected Publicis as its exclusive lead global media partner following a review of the agency’s media capabilities. Unlike a traditional competitive pitch, the appointment came after a capabilities review, according to ADWEEK.

The new partnership will see Publicis develop a “One PepsiCo” media model covering the company’s portfolio including Pepsi, Gatorade and Lay’s across more than 200 markets. The model will bring media strategy, planning, activation, connected identity and technology together, with data and artificial intelligence at its core.

The appointment also marks a significant change for Omnicom, whose OMD network has managed PepsiCo’s media business in major markets for more than two decades. Omnicom will, however, continue working with PepsiCo across areas including creative, sports and public relations.

Publicis’ PepsiCo win has another major consequence: the group is expected to withdraw from Coca-Cola’s global media pitch, where it had been competing for the remainder of the account. Publicis already manages Coca-Cola’s media business in the United States and Canada.

The development puts Publicis at the centre of two of the world’s biggest beverage rivalries, while highlighting the growing importance of AI, data and integrated global media capabilities in major advertiser-agency relationships.

Stephanie Hartgrove Appointed Chief Communications Officer at StellantisStellantis has appointed Stephanie Hartgrove as ...
03/09/2026

Stephanie Hartgrove Appointed Chief Communications Officer at Stellantis

Stellantis has appointed Stephanie Hartgrove as its new Chief Communications Officer, strengthening the automaker’s global communications leadership as it advances its long-term business strategy.

Hartgrove’s appointment takes effect September 1, 2026. She will report directly to Stellantis CEO Antonio Filosa and join the company’s Leadership Team.

She joins Stellantis from Johnson & Johnson, where she served as Global Vice President of MedTech Communications and Public Affairs. In that role, she was responsible for communications supporting the growth and reputation of J&J’s diverse medical technology portfolio.

Hartgrove brings more than 20 years of global communications experience to the position. Before Johnson & Johnson, she held senior communications leadership positions at Baker Hughes and GE. She began her career in journalism, working with CNN and Al Jazeera, giving her experience across both media and corporate communications.

Her appointment comes as Stellantis continues to execute its FaSTLAne 2030 strategy, with the company highlighting the importance of a clear external voice, stakeholder trust and effective communication during a period of transformation. Filosa said Hartgrove brings proven experience in strengthening reputation, building stakeholder confidence and leading through change.

Maya Dukes Returns to Macy’s as Senior Vice President, Executive Creative DirectorMaya Dukes has returned to Macy’s as S...
03/09/2026

Maya Dukes Returns to Macy’s as Senior Vice President, Executive Creative Director

Maya Dukes has returned to Macy’s as Senior Vice President and Executive Creative Director, taking charge of the retailer’s creative strategy and brand expression as the company enters the next phase of its “Bold New Chapter” strategy.

Macy’s announced the appointment on August 25, with Dukes officially assuming the role on August 31, 2026. She reports to Sharon Otterman, Macy’s Chief Marketing Officer, and will oversee creative strategy across the company’s customer touchpoints.

The appointment marks a return for Dukes, who began her career at Macy’s as a senior graphic designer from 2001 to 2007. During that period, she developed experience in creative storytelling, catalogue design and brand marketing—foundations that would shape her subsequent career.

More than two decades later, Dukes returns with extensive creative leadership experience across major consumer brands. Most recently, she served as Managing Director, Global Brand, Creative and Agency Operations at Delta Air Lines, where she led enterprise-wide brand strategy and helped build the airline’s award-winning in-house creative organisation. Her work included major initiatives and partnerships involving the Olympics, Team USA, SXSW and CES.

Before Delta, her career included creative leadership roles at Jack Henry & Associates, Comcast NBCUniversal, Tuesday Morning and The Home Depot.

At Macy’s, Dukes will work closely with the marketing, merchandising and digital teams to strengthen and reimagine the Macy’s brand throughout the customer journey. Her appointment comes as the retailer continues its “Bold New Chapter” strategy, which focuses on strengthening its brand, modernising the customer experience and investing in its future growth.

The IdeaGuide Dogs has launched a new integrated campaign, “Life Unleashed,” developed by Fold7, highlighting how its se...
03/09/2026

The Idea

Guide Dogs has launched a new integrated campaign, “Life Unleashed,” developed by Fold7, highlighting how its services help people living with sight loss overcome barriers and experience important moments of independence.

The campaign centres on a simple human truth: everyone remembers the feeling of doing something for the first time.

The Creative

The two-minute hero film, “First Steps,” directed by BAFTA-winning filmmaker Tom Green and voiced by Maxine Peake, features real Guide Dogs service users rather than actors.

Their personal “firsts” include a teenager returning to school with friends after losing their sight, a football fan returning to the stands with his guide dog and a toddler learning to use her cane.

The campaign closes with a direct message: donations can help make these life-changing firsts possible.

Beyond the Film

“Life Unleashed” extends across TV, print, social and radio.

The social series “Behind Every First” explores the stories behind the campaign, while radio spots feature voice notes from people with sight loss thanking Guide Dogs specialists who supported them.

Fold7Design also created a bespoke typeface designed with vision impairment in mind.

The BBBuzz Take

Rather than asking audiences to simply feel sorry for people with sight loss, Guide Dogs focuses on something more universal: the pride of overcoming a barrier.

That makes the campaign feel human, emotional and easy to connect with.

Click the link to read the full story on our blog site

https://thebbbuzz.co.uk/?p=891

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