Tekedia, Alade Mall, Allen Avenue Junction, Ikeja, Lagos (2026)

16/08/2026

So many interesting things happen in the market, and if you are not paying attention, you will miss opportunities to win.

When it comes to products, beyond whatever you have created a product to serve, the final judgment belongs to the people, the users.

The moment a product enters the market, customer behaviour becomes antenna.

Customers may use a product in ways its creators never anticipated, and those unexpected patterns can reveal new opportunities.

Take the humble toothpick in Nigeria for example.

A manufacturer produces a toothpick and puts its purpose right in the name: tooth-pick. The message is simple: use it to clean your teeth or remove that stubborn piece of meat hiding between your teeth after eating.

Then the toothpick arrives at Sabo Junction, and the aboki selling suya discovers it.

The suya seller looks at the toothpick and says:

“This thing can pick suya faster”

And just like that, the toothpick becomes a suya picker and Nigerians agree with the suya seller that the product fits the job perfectly.

Go to a Nigerian wedding, and the same toothpick becomes an instrument for picking small chops.

At another event, it holds together pieces of fruit, cheese and other finger foods.

The factory manufactured a toothpick.

The customers discovered other jobs for it.

That distinction matters in business.

Sometimes entrepreneurs become so attached to what they designed a product to do that they stop watching what customers are actually doing with it.

In the end, customers experience your product and decide where it creates value in their lives.

So, if thousands of customers are repeatedly using your product for something you never intended, don't rush to tell them:

“That is not what we built it for.”

Observe.

They may be showing you your next market.

Because ultimately,

A product is what customers say it is.

PS:
The next Tekedia Mini-MBA begins September 14, 2026.

Come and learn the mechanics of markets, products, innovation, ex*****on and growth.

To begin your registration, email: [email protected] or WhatsApp: +2347035670954

07/08/2026

There is an important difference between STARTING a business and SCALING one.

And sometimes, we mix up the two conversations.

Someone can start a consulting business with a laptop and expertise.

A fashion entrepreneur might begin with one sewing machine.

A food entrepreneur might start from a home kitchen.

A technology founder may build an early product with personal savings and support from friends and family.

But SCALING a business changes the equation.

What happens when 10 customers become 10,000?

Suddenly, the question isn't simply whether the idea works. Rather, the question becomes:

How do we finance this growth?

This is where a founder's knowledge of different financing instruments gets tested.

Should the business use Loan? Convertible debt? Venture capital? Private investors? Equity financing? Or perhaps a combination of different sources of capital?

And this is where another important question emerges.

What will this money cost my business?

Because every source of capital has a price. No free money anywhere even in Freetown you will still have to pay.

Borrow ₦500 million, and the obvious costs may include interest and repayment obligations.

Raise ₦500 million from equity investors, and there may be no monthly interest payment but you have exchanged part of your ownership for that capital.

Bring in a strategic investor, and you may gain more than money: networks, expertise, credibility, and market access.

But you may also introduce another powerful voice into major company decisions.

Even bootstrapping has a cost.

Growth may be slower because the company can invest only what its internal resources permit.

This is why there is rarely a universally “best” source of capital.

There is only capital that is more or less appropriate for a particular company, at a particular stage, pursuing a particular objective.

The smartest founders, therefore, don't just chase money.

They STRUCTURE capital.

Amount matters.

Timing matters.

Cost matters.

Control matters.

Risk matters.

Purpose matters.

Because raising capital successfully is only half the job.

Raising the RIGHT capital is where strategy begins.

P.S.:Join us for the next Tekedia Mini-MBA, starting September 14, 2026, as we explore Funding and the Cost of Capital and other practical frameworks for building and scaling businesses.

To begin your registration:

📧 Email: [email protected]
📱 WhatsApp: +234 703 567 0954

See you in class

23/07/2026

No business can survive or scale without adequate capital.

From ambitious startups to established multinational corporations, every business eventually reaches a point where internally generated funds are no longer sufficient to support growth, innovation, or expansion. At that stage, raising external capital becomes a strategic necessity.

But how do companies decide whether to raise capital through equity financing or debt financing? What are the differences between these financing options, and what are the implications of choosing one over the other?

What financing instruments are available to businesses? How do founders attract investors, structure successful capital raises, and select the right funding strategy for long-term growth?

At the Tekedia Mini-MBA, you'll gain practical insights into how founders, executives, and business leaders leverage equity financing, debt financing, and other long-term funding instruments to scale businesses, attract investors, and create sustainable value.

Whether you're building a startup, leading an SME, or managing a large organization, understanding capital raising is no longer optional—it is a strategic competitive advantage.

Join the next Tekedia Mini-MBA cohort starting September 14, 2026, and learn alongside professionals, founders, executives, and business leaders committed to building the future.

📧 Email: [email protected]
📱 WhatsApp: +234 703 567 0954

See you in class!

23/07/2026

The Tekedia Nigeria Capital Market Masterclass provides a comprehensive and practical understanding of the entire capital market transaction lifecycle. The program begins with an introduction to the capital market, its significance to economic development, key participants, and the diverse financing instruments available, including equities, bonds, commercial papers, Sukuk, and other hybrid securities.

Participants will gain deep insights into why organizations raise capital, the strategic role of investment bankers in structuring transactions, and the critical factors involved in selecting the most appropriate financing instruments. The program further explores due diligence, business valuation, transaction documentation, regulatory approvals, marketing strategies, book building, underwriting, allotment, listing processes, and post-listing obligations.

In addition, the course examines the roles and responsibilities of major capital market institutions, including the Securities and Exchange Commission (SEC), Nigerian Exchange Limited (NGX), Central Securities Clearing System (CSCS), registrars, trustees, custodians, issuing houses, stockbrokers, and other professional advisers who facilitate efficient market operations.

Participants will also explore securities trading, clearing and settlement, corporate actions, post-issue administration, investor protection, corporate governance, regulatory compliance, and practical case studies that illustrate the complete ex*****on of real-world capital market transactions.

Whether you are a finance professional, investment banker, lawyer, accountant, regulator, entrepreneur, investor, or aspiring capital market practitioner, this masterclass equips you with both the theoretical foundation and practical expertise required to understand, structure, execute, regulate, and manage successful capital market transactions while promoting transparency, investor confidence, and sustainable economic growth.

Ready to build world-class capital market expertise?

Join the next cohort starting October 5, 2026, and learn from industry experts at Tekedia Institute.

To register or request more information:
📧 Email: [email protected]
📱 WhatsApp: +234 703 567 0954

20/07/2026

Don't wait for your career to be disrupted.

Build your tomorrow, today.

Join thousands of professionals from around the world who are co-learning, innovating, and preparing for the future through the Tekedia Programs.

Invest in the knowledge, network, and mindset that will help you remain relevant in the AI-driven economy.

Your tomorrow starts with what you learn today.

13/07/2026

The world's largest brands continue investing billions in advertising.

Not because people have forgotten them.

But because they understand something many small businesses ignore:

Visibility isn't a one-time achievement.

It's a continuous discipline.

Recently, an analysis of the financial statements of UBA, GTCO, and Access Holdings showed that the three banks spent over ₦118 billion on advertising and marketing in just 15 months.

Not because people don't know them.

Not because they've run out of customers.

But because they understand that markets are constantly evolving and in today's business environment, ATTENTION is MONEY, and the brands that have people's attention are often the brands that continue to win.

If banks with that kind of BIG NAME still treat visibility as essential, what does that mean for the rest of us?

It means the mindset of "I'll start posting when business picks up" has it completely backwards.

Visibility is what makes business pick up.

Let me bring you home:

Look at Adesuwa Okunbo-Rhodes' recent interview with James Dumoulin of The School of Hard Knocks. Before the interview, she was already a respected private equity leader. But after the conversation went viral, millions of people who had never heard of her or the work of Aruwa Capital were suddenly introduced to both. She later shared that the interview was completely unplanned, yet it dramatically amplified awareness of her story and her firm's mission.

That's the power of visibility.

It doesn't change who you are.

It changes how many people know who you are.

People buy from businesses they remember.

And they remember the businesses they consistently see.

You don't need a ₦118 billion advertising budget.

You need consistent, strategic, high-quality content that keeps your brand in front of the people who are already looking for what you offer.

P.S. If you'd like to learn how to stay top of mind without making people feel like they're constantly being sold to, join us for the next Tekedia Mini-MBA, beginning September 14, 2026.

To begin your registration, contact Eyitayo:

📧 [email protected]
📱 WhatsApp: +2347035670954

Learn how the world's best businesses build visibility, create demand, and grow through strategy not just advertising.

30/06/2026

Every successful business begins with an understanding of how markets work.

Before discussing products, customers, revenue, or competition, it is important to understand the fundamental principles that govern every enterprise.

This textbook explores what can be described as the Grand Playbook of Business.

A framework that explains how businesses are conceived, developed, and sustained within a market system.

Business success is never accidental. It begins with recognizing a market need, developing a solution, assembling the right people, and continuously improving the value delivered to customers.

These principles apply whether one is building a technology startup, a consulting firm, a manufacturing company, or a service-oriented enterprise.

Join us in the business school to get a copy_ https://whatsapp.com/channel/0029Va9jQB64CrfYoC9AcT2n

30/06/2026

Over the weekend, on June 27, 2026, during the Tekedia Mini-MBA, the Lead Faculty, Prof. Ndubuisi Ekekwe delivered an insightful session titled "The Grand Playbook of Business and the Four Plays in Markets." In this session, he presented a comprehensive framework for understanding how enduring organizations are built and sustained.

Every company, regardless of its size or industry, follows a similar pattern of development. While businesses may differ in their products, markets, and strategies, they all operate within the same economic framework.

The Grand Playbook of Business outlines the essential activities required to build, operate, and grow a successful organization. It also explains the Four Plays in Markets which are the foundational elements that drive business creation, growth, and long-term success.

These plays are not optional stages; rather, they represent the natural progression through which successful businesses emerge. Understanding them equips entrepreneurs, executives, managers, investors, and business leaders to make better strategic decisions throughout the lifecycle of an organization.

Are you interested in understanding the Four Plays in Markets and how great businesses are built?

Join us at the Business School and gain practical insights from world-class faculty that will transform the way you think about business, innovation, and ex*****on.

For enquiries and registration, chat us on WhatsApp: +234 703 567 0954 or email: [email protected]

24/06/2026

Many investment mistakes happen because people are attracted by hype, popularity, and trending headlines without understanding the underlying economics of the business.

Over the past week, Elon Musk's SpaceX has once again dominated investment conversations. Every valuation increase, funding round, and media headline has created excitement among investors eager to participate in the next big opportunity.

But here is the thing: many investors know Elon Musk. They know SpaceX. They know the valuation.

But they don't know the business. They don't know how the business makes money. That is dangerous.

When you buy a company's shares, you are buying ownership in a business.

Now imagine you owned 100% of that company.

Wouldn't you want to know:

• How it generates revenue?
• Why customers choose it?
• Whether competitors can easily replace it?
• Whether management can execute effectively?
• Whether profits are sustainable?

Of course you would.

Yet many investors commit capital without answering these basic questions.

At Tekedia, we teach investors how to separate opportunity from hype and how to evaluate businesses based on fundamentals, not emotions.

Your money worked hard to get into your hands.

Make sure your knowledge works equally hard before you invest it.

Ready to become a smarter investor?

Join the Tekedia Investment & Portfolio Management Program today, chat us on +2347035670954 or email: [email protected]

23/06/2026

Business performance is the outcome of the interaction between:

People
Processes
Tools

People drive ex*****on.
Processes create consistency.
Tools enable scale.

If one pillar is weak, the entire business feels the impact.

The best investors, executives, and entrepreneurs know how to evaluate and strengthen all three.

Learn how to evaluate and optimize these pillars through the Tekedia Mini-MBA.
To begin your registration email [email protected] or whatsapp +2347035670954

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