
27/03/2025
🔥 “Jollof started the conversation, not the conclusion.” – Ozoz Sokoh, Author of
Across West Africa 🇳🇬 🇬🇭 🇸🇳 🇸🇱, Jollof is more than a meal. It’s a cultural framework—a bridge between identity, migration, and memory.
So what can global food brands learn from ?
The most resonant brands don’t just serve food. They honor the stories behind it.
✅ Nigeria’s untapped power? Gastro-diplomacy.
Like Thailand and Korea, Nigeria has an opportunity to lead globally through food.
Let’s start with:
🔹 Culinary exports
🔹 Food storytelling & documentation
🔹 Partnerships in food tourism
🔹 A national label: Nigeria Select
This Saturday, we continue the journey with Part 2 of our conversation with Sokoh KitchenButterfly and Amaka Onyenokwe on Conversations With Amaka: The Kitchen Butterfly Series.
You don’t want to miss it.
🎥 Watch Part 1 on YouTube now – https://bit.ly/CWAs3ep2part1-Jollof
📅 Part 2 drops this Saturday at 9:30PM EST | 2:30AM WAT
📍 In collaboration with x