01/02/2019
There's no doubt about the fact that instagram is one of the most useful platform with high conversation rate for business owners. However, how you use it matters a whole lot.
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There are lots of reasons why you should switch to a business page if you're not already using one.
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Benefits of operating an instagram business page.
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1) Access to Instagram Insights
Instagram provides little in the way of analytics and performance statistics for the average Instagram user. This used to be a problem for businesses, so they created Instagram Insights for businesses and power users. If you wish to know more about how your business is performing online, then Insights is a tool that's highly useful.
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2) Ability to Add a Contact Button
A useful addition permitted for accounts with a Business Profile is the ability to add a Contact button to your profile. When somebody clicks on the button, you can set so that they can email you, dial a telephone call with you, or provide them with a map showing your location.
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3) Your Industry Will Show on Your Profile
When you created your page, you were asked to select the industry in which your business operates. So, when you then connect your Instagram Business Profile to your page, this information crosses to your Instagram profile. You can modify this information directly within Instagram if you need to in the future.
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4) Ability to Add Links to Instagram Stories
One of the most annoying thing about Instagram, from a marketing point of view, is that you generally can’t use clickable links. If you operate a personal profile the only link you can use is one in your profile. Businesses with 10,000 & above can now add links
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5. Able to Advertise on Instagram and Make Promoted Posts
If you have the budget to promote your Instagram posts and advertise on the platform, you will need to operate a Business Profile.
This is another area where the connection between Facebook and Instagram is obvious. You build your ads on Facebook and choose where you want your ad placed e.g instagram.