Dera Onuoha

Dera Onuoha Graphic Designer | Creating Branding, Social Media Visuals & Marketing Designs That Attract Customers

Most times, you want 'your things' to look pretty.And that desire can extend to your brand.How it looks,How it feels,You...
14/04/2025

Most times, you want 'your things' to look pretty.

And that desire can extend to your brand.

How it looks,

How it feels,

Your designs, landing pages...
..and so on.

But, most times, how you brand yourself visually chases the main people you desire to attract.

Your target audience. Your tribe.

Here's why.

-D.O.








I was drafting a list of the social media design mistakes I see people making when trying to build their brand online.An...
28/03/2025

I was drafting a list of the social media design mistakes I see people making when trying to build their brand online.

And then something clicked in my head.

I created carousels discussing some of these mistakes weeks ago but have yet to share them.

This just makes me realize how powerful the brain is when it comes to association.

But, here are some of the design mistakes you are probably making as a brand owner that are costing you your goals.

-D.O.








I don’t talk to my cousin often, but whenever I check his WhatsApp profile, one thing is always the same.His profile pic...
26/03/2025

I don’t talk to my cousin often, but whenever I check his WhatsApp profile, one thing is always the same.

His profile picture.

He always changes it to a different picture, but always with the same celebrity.

It made me think about how we, especially as teenagers, form attachments.

How entertainment, fashion, and even religion shape us, not always consciously, but through what we repeatedly see.

And that’s why, often without realizing it, we are shaped by what we see the most.

Brands understand this well.

They don’t just sell products—they make sure you keep seeing them again and again.

They use colors, logos, and repetition to stay familiar.

And before you know it, you trust them, prefer them, even choose them without thinking.

So, what does that mean for you?
For your business?
For the way you show up online?

I explored this deeper in my latest newsletter.

Read it here: buff.ly/CxjWX1Y








If you can use words to get people to buy your products or services,You can also use design to achieve that goal.I worke...
24/03/2025

If you can use words to get people to buy your products or services,

You can also use design to achieve that goal.

I worked with a real estate brand to achieve the one goal they had in mind: getting more clients for their prime properties in Lagos and Abuja.

Here is a snippet of the design project.










We all know that, at the end of the day, how we perceive things determines our next action.So, probably, perceiving wise...
22/03/2025

We all know that, at the end of the day, how we perceive things determines our next action.

So, probably, perceiving wisely should be a thing.

-D.O.





The thing about topics like this is that we see them every day.This is me sharing my observations with you and how they ...
21/03/2025

The thing about topics like this is that we see them every day.

This is me sharing my observations with you and how they relate to your brand's marketing and branding goals.

The link to join the unique group of people who read this newsletter is in my bio.

-D.O.







Social media marketers, small business owners and even brands have always heard this one statement,"You must keep your b...
05/03/2025

Social media marketers, small business owners and even brands have always heard this one statement,

"You must keep your brand top of mind among your target audience."

Infact, this is one of the reasons you might consider hiring a social media manager.

But here is one aspect of marketing that keeps your brand top of mind with less effort.

-D.O.










The Gregorian Calendar is so common that it is easy for one to overlook its meaning.But I have always been curious about...
03/03/2025

The Gregorian Calendar is so common that it is easy for one to overlook its meaning.

But I have always been curious about the meanings behind the names of each month.

And it's interesting to see that March was named after Mars, the Roman god of war.

I guess this month was usually a time for action and less laziness. 😅

Happy new month.







"This is bigger than me; how do I solve this?"Is it really?Is there a time when we do not have to solve problems?In the ...
21/11/2024

"This is bigger than me; how do I solve this?"

Is it really?

Is there a time when we do not have to solve problems?

In the early 1990s, a set of Japanese engineers created the high-speed passenger train—the Bullet Train.

It was the world's first high-speed rail line, setting the standard for speed and efficiency in rail travel, but...

It had a problem.

You see, whenever these high-speed trains entered and exited a tunnel, they made loud sonic booms.

A sonic boom is a loud noise that happens when something moves faster than the speed of sound.

The bullet train goes really fast, and once it enters a tunnel, it pushes air in front of it.

And as the train speeds up, the air gets squeezed together, creating a lot of pressure.

When the train comes out of the tunnel, all that compressed air suddenly releases, making a loud "boom" sound—like when you pop a balloon.

It’s like turning on a water hose.

When the water flows out slowly, it comes out smoothly, and you can hear it gently splashing.

But if you suddenly turn the hose on full blast, the water shoots out much faster.

If you try to block the end of the hose with your thumb, the water builds up pressure behind it.

And when you finally remove your thumb, all that built-up water rushes out at once, creating a big splash and a loud noise.

This loud noise particularly disturbed the nearby residents for years.

But where did the solution come from?

It came from the world around.

It came from nature.

Eiji Nakatsu, the Director of Technical Development for the Bullet Train, drew inspiration from the kingfisher bird.

He observed how kingfishers could dive into water at high speeds without creating a splash.

And he went on to conduct experiments with his team to create a better design for the Bullet train.

A better design that not only solved the noise issue but also created another benefit—improved energy usage.

A better design that came to resemble that of a kingfisher's beak.

_________________________________

One of the key factors in solving a problem is perspective.

Whenever you have a problem, do you consider it "your" problem or one of the "world's" problems?

This is not a technique for shifting responsibility but rather a pathway to understanding Solomon's words.

"What has been will be again,
what has been done will be done again;
there is nothing new under the sun."

This statement sharpens your perspective to see that the problem 'you' are facing is new to you but well-known to the rest of the world.

That is, you can understand your problem, observe the necessary figures or places, and learn from them to create predictable solutions in all aspects of life.

➝ Business
➝ Fitness
➝ Spirituality
➝ and so on.

There is no problem that you face that is bigger than you.

The question to ask yourself is, "What is in front of me that I cannot see?"

And you will get the answer as you learn and observe the world—people, nature, and the past alike.

As always, perspective has always been a blessing and a curse, hasn't it?

-D.O.



You will keep hearing that video is the golden ticket to getting visibility, engagement, and sales.But let's talk number...
20/11/2024

You will keep hearing that video is the golden ticket to getting visibility, engagement, and sales.

But let's talk numbers because numbers don't lie.

HubSpot did a study. In that study, 86% of businesses said that using video helped them increase their traffic and sales conversion.

Do you understand why videos produce these results?

It is not about the moving images.
It is not about the flashy effects.

It is about clarity.

If your customer or client sees your post on social media, all they need to do is:

➝ Get the message you are communicating instantly.

And the other thing you need to do better than other business owners is to:

➝ Make them get your message in a way that leaves them wanting more.

In the end, it is all about presenting your content in an easy-to-digest format that makes it impossible to ignore.

This is why videos work.

But they are not the only way to get results.

Why?

Because brands that also use personalized social media designs convert their views into more sales than those who only use text posts or low-quality designs.

But why will your customers respond more quickly to visual designs?

Because a well-created social media design can:

➝ communicate your value in seconds.
➝ make your viewers understand your message instantly.
➝ and take action without hitting play or adjusting their phone volume.

If you are to be frank, your goal is not to make a video or a design.

Your goal is to help your audience see your brand message, feel your value, and take that action you want them to—all with clarity.

And that is exactly what social media designs can do.

Videos can be time-consuming; even designs can be time-consuming.

But with my short guide ➝ 7 Social Media Design Tips To Instantly Attract More Of Your Customers,
..you will get instant access to a simple step-by-step process.

This simple process, which most small business owners don’t know about, will show you how to:

➝ Create social media designs that capture attention and attract customers without consuming a significant amount of time.

If you want to start attracting more of your customers/clients, check my comment below for the link to access this simple process.

-D.O.



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Ketu
Lagos
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